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All Journal Gemilang: Jurnal Manajemen dan Akuntansi Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Ilmiah Manajemen Dan Kewirausahaan
Ayu Nuryani
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Public Health

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Analisis Riset Harga Terhadap Keputusan Pembelian Es Krim Aice Pada Mahasiswa Universitas Bina Bangsa Aryati Aryati; Ayu Nuryani; Syamsul Hidayat
GEMILANG: Jurnal Manajemen dan Akuntansi Vol. 4 No. 2 (2024): April : Jurnal Manajemen dan Akuntansi
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemilang.v4i2.1275

Abstract

The purpose of this study was to analyze the effect of price research on purchasing decisions for ice cream products.This research uses quantitative methods and takes a sample of 150 Bina Bangsa University students who consume Aice ice cream. Data was collected by distributing questionnaires and processed using SPSS software analysis tools. Test selected results and quantitative analysis include validity test, reliability test, simple linear aggressiveness test, t test, f test, and coefficient of determination test.Based on the research results, it is concluded that the price variable has a positive and significant effect on consumer purchasing decisions for ice cream.
Optimalisasi Digital Marketing melalui Aplikasi Digital : Usaha UMKM Olahan Laut dan Pariwisata Kampung Nelayan Desa Salira Ayu Nuryani; Munawaroh Munawaroh
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 1 (2025): ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i1.1307

Abstract

The purpose of this activity is to develop digital marketing skills through training on the use of digital applications Canva and Capcut to promote Micro, Small, and Medium Enterprises (MSMEs) in fish processing and tourism in the Fisherman Village located in Salira Village, Serang Regency. This activity aims for MSME entrepreneurs to enhance their skills in taking photos and videos, as well as processing these images and videos into more engaging, innovative, informative, and professional content.The method used in this activity involves training on the use of the Canva and Capcut applications with the theme "Application of CANVA and CAPCUT in Digital Marketing." The research results indicate a positive and significant improvement in marketing content compared to previous efforts. However, there are still challenges to address, such as the inadequate facilitation of supporting tools for content creation, which must be improved for the content produced to continue evolving for display on various digital marketing platforms.
Pengaruh Roe, Suku Bunga, Nilai Tukar terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di BEI Ayu Nuryani; Furtasan Ali Yusuf; Kenedi Kenedi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 4 No. 3 (2025): September: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v4i3.4921

Abstract

The mining industry has become one of the hopes for the economic advancement of the nation. In the electric vehicle industry, Indonesia's metal and mineral raw material industry also contributes to the supply of raw materials for electric vehicles (EVs). This presents an attractive opportunity for investors to purchase shares in mining companies. This research aims to determine the long-term and short-term effects of Return on Equity (ROE), interest rates, and exchange rates on the stock prices of mining companies in the metal and mineral sub-industry (B146) listed on the Indonesia Stock Exchange (IDX) during the period of 2018-2019. The study employs a quantitative method and utilizes data analysis techniques with the assistance of Eviews-12, using a sample of 49 observations. The results indicate that ROE, interest rates, and exchange rates do not have a significant impact on stock prices in the short term. However, ROE and interest rates have a negative effect on stock prices in the long term, while exchange rates have a positive effect on stock prices in the long term.
Co-Authors Aryati Aryati Furtasan Ali Yusuf Kenedi Kenedi Munawaroh - Syamsul Hidayat