Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Cahaya Mandalika Oikonomia: Jurnal Manajemen AB-JOIEC: Al-Bahjah Journal of Islamic Economics
Rizky, Farid Al
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH BRAND IMAGE, BRAND TRUST DAN PERCEIVED QUALITY TERHADAP BRAND LOYALTY ADIDAS PADA CHELSEA INDONESIA SUPPORTER CLUB (CISC) DI DEPOK Rizky, Farid Al; Utomo, M. Agung S.
Oikonomia: Jurnal Manajemen Vol. 13 No. 2 (2017): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v13i2.504

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh brand image, brand trustdan perceived quality terhadap brand loyalty Adidas pada Chelsea Indonesia Supporter Clubdi Depok. Data dikumpulkan dengan survey melalui penyebaran kuesioner. Data dianalisisdengan menggunakan regresi linear berganda. Dengan menggunakan rumus Slovin, jumlahsampel yang digunakan dalam penelitian ini adalah 100 responden. Hasil penelitianmenunjukkan bahwa brand image, brand trust dan perceived quality secara parsialberpengaruh positif dan signifikan terhadap brand loyalty Adidas pada Chelsea IndonesiaSupporter Club di Depok.
DIGITAL MARKETING, CYBERCRIME, AND ISLAMIC BUSINESS ETHICS A CASE STUDY IN INDONESIA Rizky, Farid Al; Mualimin, Jaya; Nurhasanah, Siti
AB-JOIEC: Al-Bahjah Journal of Islamic Economics Vol. 1 No. 2 (2023): AB-JOIEC
Publisher : Program Studi Ekonomi Syariah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61553/abjoiec.v1i2.68

Abstract

This study aims to explore digital marketing in-depth, and cybercrime in the business sector in Indonesia. This study investigates the important contribution of Islamic business ethics in anticipating cybercrimes in the digital economy in Indonesia. The impact of digital marketing and cybercrime incidents on the business sector needs to be investigated further in order to minimize the occurrence of cybercrime, such as in e-Commerce Shopee, Tokopedia and some of them by using a qualitative approach and case studies. One of the triggers for incidents of cybercrime is due to the use of digital marketing which has now gone global, but self-awareness is weak so it is necessary to internalize the values of Islamic business ethics in order to prevent it from within oneself. This study focuses on the economic and business sectors so that the findings can be generalized to other sectors. Then, a descriptive analysis study was used to explore case by case to help categorize research findings. Awareness of information and communication technology security has received less attention due to the proliferation of digital technology innovations which have implications for cybercrimes in the economic and business sectors. Therefore, it is important for business people (users, consumers, and society) to realize that business ethical values are very important in achieving success, not just materially but non-materially. This study describes in depth the benefits of digital marketing on the one hand, and on the other hand the negative impact that results in cybercrime. This study also raises awareness among business people about the importance of Islamic business ethics in the economic and business sectors.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN FURNITUR PADA SEGMEN RUMAH TANGGA DI SIDOARJO Marnoto, Marnoto; Dharmayanti, Diah; Rizky, Farid Al
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3: Jurnal Cahaya Mandalika
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia memiliki potensi kekayaan alam untuk produksi furnitur, ternyata hanya mampu mempruduksi dibawah 1% terhadap total produksi furnitur dunia, Peluang pasar dalam negeri yang besar belum mampu sepenuhnya dimanfaatkan oleh industri furnitur dalam negeri, sehingga 45% kebutuhan domestik masih mengandalkan pada furnitur dari luar negeri. ​​Penelitian ini membahas pengaruh inovasi produk, dan harga terhadap keputusan pembelian, dengan menggunakan metode penelilian kuantitatif exploratory menggunakan program SPSS 25.0. Variabel yang ditelitin adalah inovasi produk, dan harga sebagai variabel independent, dan keputusan pembelian sebagai variabel dependent dengan jumlah sampel sebanyak 110 responden untuk segmen rumah tangga di Kabupaten Sidoarjo. ​​Hasil penelitian menunjukan, bahwa inovasi produk dan harga berpengaruh positif terhadap keputusan pembelian, hasil uji t menunjukan inovasi produk, dan harga secara parsial berpengaruh positipterhadap keputusan pembelian. Uji F terhadap inovasi produk dan harga secara simultan juga berpengaruh positif terhadap keputusan pembelian furnitur untuk segmen rumah tangga di Kabupaten Sidoarjo. ​​Dalam penelitian ini inovasi produk, dan harga meskipun berpengaruh positif terhadap keputusan pembelian, perlu dicari variabel lain yang berpengaruh yang mempengaruhi keputusan pembelian.
Co-Authors Diah Dharmayanti Marnoto, Marnoto Mualimin, Jaya Siti Nurhasanah Utomo, M. Agung S.