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LINGKUNGAN BISNIS, INOVASI PRODUK, ENTREPRENEURIAL SECRET, ALIANSI STRATEJIK SEBAGAI UPAYA MENINGKATKAN KEUNGGULAN KOMPETITIF Marnoto, Marnoto; Ade, Sinar Hubtriyan
JURNAL STIE SEMARANG Vol 13 No 1 (2021): VOLUME 13 NOMOR 1 EDISI FEBRUARI 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

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Abstract

This research aims to analyze the influence of business environment, product innovation and Entrepreneurial Secret to strategic alliance as well Analyzing the influence of the business environment, product innovation, Entrepreneurial Secret and strategic alliances on competitive advantage.This study population is Manager and assistant manager in every area of Bank BCA in Central Java and Yogyakarta period 2020 which amounted to 124 people. The sampling technique in this research uses a sampling census which means the entire population is used as the research sample. This means that the sample used totaled 124 Managers and assistant managers in each area of Bank BCA in Central Java and Yogyakarta. The analytical tool used is Path Analysis.The results of this study indicate that the business environment has a significant effect on strategic alliances. Product innovation has a significant effect on strategic alliances. Entrepreneurial Secret has a significant effect on strategic alliances. The business environment has no effect on competitiveness. Product innovation has no effect on competitiveness. Entrepreneurial Secret has a significant effect on competitiveness. Strategic alliances have a significant effect on competitive advantage
Studi Keunggulan Bersaing UMKM Mebel Marnoto, Marnoto; Setyadi, Yusuf; Hartarini, Yovita Mumpuni; Adityawan, Adityawan
Innovative: Journal Of Social Science Research Vol. 2 No. 2 (2022): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

This research is motivated by the downward trend in the number of furniture MSMEs. Market orientation, entrepreneurial orientation, product innovation, and marketing performance are some of the factors that influence the company's competitive advantage, which results in the sustainability of the company in the future. This study aims to determine the effect of market orientation, entrepreneurial orientation, product innovation, and marketing performance on the competitive advantage of furniture MSMEs. The type of this study is descriptive quantitative correlative with cross-sectional approach. Population and sample used in this study amounted to 35 respondents. The data collection method was carried out through interviews and questionnaires distributed to owners of furniture MSMEs in Guntur District, Demak Regency. The data obtained was then analyzed using multiple linear regression analysis, hypothesis testing with the t test, model feasibility testing with the f test, determination coefficient testing (R2), and classical assumption testing. Based on the results of the t test, it can be concluded that there is a positive and significant effect of market orientation variables, product innovation, and marketing performance on the competitive advantage of furniture MSMEs, while the entrepreneurial orientation variable has a positive but insignificant effect on the competitive advantage of furniture MSMEs
Pengaruh Budaya Organisasi Dan Kepuasan Kerja Dengan Pengembagan Karier Sebagai Variabel Moderasi Terhadap Kinerja Penyidik Rochim, Bella; Novandalina, Arini; Marnoto, Marnoto; Sunarto, St; Prabowo, Catur
Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 2 (2024): MAGISMA:Jurnal Ilmiah Ekonomi dan Bisnis
Publisher : Magister Manajemen STIE Bank BPD Jateng

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/magisma.v12i2.431

Abstract

This study aims to analyze the influence of job satisfaction and organizational culture on investigator performance moderated by career development. The population is 173 investigators at the Central Java Regional Police Criminal Investigation Directorate. The sample size is 64. The sampling technique is non-probability sampling in the form of accidental sampling with a questionnaire data collection method. The quantitative analysis method uses Moderated Regression Analysis. The results show that organizational culture has no significant effect on Investigator Performance, job satisfaction has a significant effect on Investigator Performance, career development moderates positively and significantly the effect of organizational culture on investigator performance is not proven and can be interpreted that career development will not strengthen the influence of organizational culture on Investigator Performance and career development moderates positively and significantly the effect of job satisfaction on investigator performance is proven and can be interpreted that good career development will strengthen the effect of job satisfaction on Performance. The coefficient of determination is 0.860, meaning that organizational culture, job satisfaction and career development have a role of 86.0% together explaining the investigator performance variable. Suggestions for improving organizational culture through improving existing conditions, it is hoped that the organization can pay more attention to aspects of compensation and promotion, as well as the need to implement a leadership style through improving matters related to member efforts in achieving their goals and the need to increase the satisfaction of investigator members by paying attention to aspects of compensation and promotion
THE INFLUENCE OF LEADERSHIP STYLE AND WORKLOAD ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION AS AN INTERVENING VARIABLE Marnoto, Marnoto; Dwiyono, Gatot; Ruyani, Nur Ahmad
JURNAL EDUCATION AND DEVELOPMENT Vol 13 No 1 (2025): Vol 13 No 1 Januari 2025
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v13i1.6889

Abstract

This study aims to analyze the impact of leadership style and workload on employee performance, with job satisfaction serving as an intervening variable at Grand Asrilia Hotel, Bandung. The sample for this research was selected using a non-probability sampling technique, involving 117 employees. The data were analyzed using path analysis. The findings indicate that: (1) leadership style has a significant effect on job satisfaction; (2) workload does not significantly affect job satisfaction; (3) leadership style and workload jointly influence job satisfaction; (4) leadership style significantly impacts employee performance; (5) workload does not significantly affect employee performance; (6) job satisfaction has a significant effect on employee performance; and (7) leadership style, workload, and job satisfaction collectively influence employee performance. Sobel test results reveal that job satisfaction mediates the relationship between leadership style and employee performance but does not mediate the relationship between workload and employee performance.
Studi Tentang Pengawasan dan Lingkungan Kerja serta Pengaruhnya Terhadap Kinerja Pegawai Sonjaya, Yana; Ambarsari, Megie; Marnoto, Marnoto; Julaeha, Ela
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 1 (2024): Evaluasi dan Kinerja Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i1.255

Abstract

This research aims to identify the extent to which the work environment and supervision influence employee performance. The research method employed is quantitative analysis. The research population consists of 360 employees of a Private Bank in Bandung. A sample of 72 individuals was taken, equivalent to 20% of the total population. Data were analyzed using SPSS 22.0 software, including reliability testing, validity testing, multiple linear regression analysis, F-test, and determination coefficient (R2) test. The results of the analysis indicate that the work environment and supervision collectively influence employee performance. The percentage of the influence of the work environment and supervision on employee performance, according to the results of the determination coefficient (R2) test, is an adjusted R Square value of 29.2%, while the remaining 70.8% is influenced by other factors not examined.
PENGARUH INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN FURNITUR PADA SEGMEN RUMAH TANGGA DI SIDOARJO Marnoto, Marnoto; Dharmayanti, Diah; Rizky, Farid Al
Jurnal Cahaya Mandalika ISSN 2721-4796 (online) Vol. 3 No. 3 (2022)
Publisher : Institut Penelitian Dan Pengambangan Mandalika Indonesia (IP2MI)

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Abstract

Indonesia memiliki potensi kekayaan alam untuk produksi furnitur, ternyata hanya mampu mempruduksi dibawah 1% terhadap total produksi furnitur dunia, Peluang pasar dalam negeri yang besar belum mampu sepenuhnya dimanfaatkan oleh industri furnitur dalam negeri, sehingga 45% kebutuhan domestik masih mengandalkan pada furnitur dari luar negeri. ​​Penelitian ini membahas pengaruh inovasi produk, dan harga terhadap keputusan pembelian, dengan menggunakan metode penelilian kuantitatif exploratory menggunakan program SPSS 25.0. Variabel yang ditelitin adalah inovasi produk, dan harga sebagai variabel independent, dan keputusan pembelian sebagai variabel dependent dengan jumlah sampel sebanyak 110 responden untuk segmen rumah tangga di Kabupaten Sidoarjo. ​​Hasil penelitian menunjukan, bahwa inovasi produk dan harga berpengaruh positif terhadap keputusan pembelian, hasil uji t menunjukan inovasi produk, dan harga secara parsial berpengaruh positipterhadap keputusan pembelian. Uji F terhadap inovasi produk dan harga secara simultan juga berpengaruh positif terhadap keputusan pembelian furnitur untuk segmen rumah tangga di Kabupaten Sidoarjo. ​​Dalam penelitian ini inovasi produk, dan harga meskipun berpengaruh positif terhadap keputusan pembelian, perlu dicari variabel lain yang berpengaruh yang mempengaruhi keputusan pembelian.
Dental Service Quality and Facilities Influence BPJS Patient Loyalty with Patient Satisfaction as Mediation at Rizkia Dental Clinic : Service Quality and Facilities Influence BPJS Patient Loyalty with Patient Satisfaction as Mediation at Rizkia Dental Clinic Noventika, Rizkia Anisnur; Marnoto, Marnoto; Sunarto, Stephanus
Jurnal Ecoment Global Vol. 10 No. 3 (2025): Volume 10 No. 3 (Edisi Desember 2025)
Publisher : Universitas Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jeg.v10i3.6238

Abstract

Objective: The purpose of this study is to analyze the Quality of Dental Health Services and Facilities on BPJS Patient Loyalty with BPJS Patient Satisfaction as a Mediating Variable at Rizkia Dental Clinic. Design/Methods/Approach: The population in this study were patients who had undergone dental and oral care at Rizkia Dental Clinic Jepara in 2024. The sampling technique used was purposive sampling with a sample of 110 patients. The variables in this study included service quality, facilities, patient loyalty, and patient satisfaction. Data collection was conducted using a questionnaire/Google Form. Data analysis was carried out using SEM-PLS software. Findings: The analysis results show that the quality of dental health services and facilities significantly influence patient satisfaction at Rizkia Dental Clinic by 80.2% with a p-value <0.05. Furthermore, there is an influence of the quality of dental health services and facilities through patient satisfaction on patient loyalty at Rizkia Dental Clinic by 94.8% with a p-value <0.05. All research hypotheses are accepted, confirming the importance of quality services and adequate facilities in building patient satisfaction and loyalty. Originality/Value: The originality of this study lies in its analysis of the relationship between dental service quality and facilities and BPJS patient loyalty, with satisfaction acting as a mediator, specifically in the context of Rizkia Dental Clinic Jepara. This approach offers a new perspective that has not been widely researched in BPJS dental services. Practical/Policy implication: This study confirms that service quality and facilities affect BPJS patient satisfaction and loyalty at Rizkia Dental Clinic, with satisfaction serving as an essential mediator. Theoretical implications strengthen the literature on health service management, while managerial implications highlight the need to improve services, facilities, and follow-up care. It is recommended that the clinic regularly evaluate patient satisfaction, enhance facilities, and that future researchers expand the sample, add new variables, and apply mixed methods for more comprehensive findings.
DAMPAK OPINION LEADER TERHADAP KEPUTUSAN MENJADI MAHASISWA DI ASM ARIYANTI BANDUNG Bastian, Zein; Supardi, Deni; Rustiadi, Rizzky; Marnoto, Marnoto; Kurniasih, Imas Wiwin
Jurnal Education and Development Vol 14 No 1 (2026): Vol 14 No 1 Januari 2026
Publisher : Institut Pendidikan Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37081/ed.v14i1.7674

Abstract

Kemajuan teknologi komunikasi yang semakin pesat saat ini membuat persaingan di antara perguruan tinggi semakin ketat. Oleh karena itu, strategi komunikasi dan promosi yang tepat sangat penting untuk menarik minat calon mahasiswa agar memilih perguruan tinggi yang sesuai dengan kebutuhan mereka. Agar perguruan tinggi dapat menjadi pilihan utama bagi calon mahasiswa untuk melanjutkan studi, manajemen perguruan tinggi perlu menyampaikan informasi yang lengkap. Penyampaian informasi ini memiliki potensi besar dalam mempengaruhi keputusan calon mahasiswa. Salah satu metode yang efektif untuk memengaruhi keputusan calon mahasiswa adalah dengan menggunakan opinion leader sebagai komunikator dan penyampai informasi terkait perguruan tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh opinion leader terhadap keputusan calon mahasiswa untuk mendaftar dan menjadi mahasiswa di Akademi Sekretari dan Manajemen (ASM) Ariyanti. Metode penelitian yang digunakan adalah metode kuantitatif, dengan pengumpulan data melalui observasi, tinjauan pustaka, studi literatur, serta penyebaran kuesioner online kepada mahasiswa. Analisis data dilakukan menggunakan software SPSS for Windows Ver. 25.0, dengan melibatkan uji normalitas, korelasi Pearson Product Moment, koefisien determinasi, analisis korelasi, dan regresi linier sederhana. Penelitian ini melibatkan populasi sebanyak 379 mahasiswa dengan sampel sebanyak 194 responden. Hasil analisis regresi linier sederhana menunjukkan nilai koefisien positif sebesar 0,920, yang mengindikasikan adanya pengaruh positif opinion leader terhadap keputusan calon mahasiswa untuk mendaftar.