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STRATEGI RISET PEMASARAN PRODUK UMKM KABUPATEN KUNINGAN JAWA BARAT Utami, Rahayu Tri; Sudrajat, Deny; Sutrisno, Niantoro; Winarto, Tri; Noorhayati, Taty
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1134

The role of marketing research in marketing plans and strategies is very important through idea generation. Market research can help in creating business ideas. Especially for those who are just starting their own business, this will provide an overview of the market they will be targeting and will be a consideration in taking future steps. Apart from that, the variety of ideas to choose from is not just one business idea, from conducting market research you will get a variety of ideas to choose from. Next, you can note down several variations of existing ideas according to your interests so that they can then become alternative choices. One of the obstacles often encountered in developing a business is difficulty developing a concept. With marketing research, you can obtain a variety of information and data that can be used as an option for creating a business plan. Another thing that is no less important is that through marketing research you will be presented with a variety of the latest trends. This is quite important considering that market conditions move quite quickly from time to time. By following existing trends, you will obtain a variety of information that can be taken into consideration when implementing the next marketing strategy. Marketing research can also play a role in product development. Changing market conditions in terms of tastes and trends must be followed by product development through market research. The role of market research which is no less important is to test the market or market research can be used as an experiment to see whether the results of existing research are in line with the desired expectations so that it will ultimately lead to commercialization or the creation of sales. The things described above have not currently been carried out in a structured manner for MSMEs in Kuningan Regency, so that the products produced have relatively not experienced significant growth either in terms of the number of sales or product variants produced.

Prosedur Pengelolaan Data Hasil Produksi pada PT. Spitze Sentosa Indonesia di Bekasi Titik Purwaningtyas; Noorhayati, Taty; Rahmawati, Nia
KENDALI: Economics and Social Humanities Vol. 2 No. 2 (2023): KENDALI: Economics and Social Humanities, November 2023
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v2i2.505

Penelitian ini dilakukan untuk mengetahui pengelolaan data hasil produksi pada PT. Spitze Sentosa Indonesia di Bekasi. Tujuan penelitian ini adalah untuk mengetahui prosedur pengelolaan data hasil produksi, hambatan dan solusi dalam pengelolaan data hasil produksi pada PT. Spitze Sentosa Indonesia. Metode penelitian menggunakan metode kualitatif yaitu merupakan metode dengan menggunakan wawancara, pengamatan atau observasi, studi pustaka, studi lapangan dan dokumentasi. Adapun hambatan yang terjadi dalam pengelolaan data hasil produksi pada PT. Spitze Sentosa Indonesia yaitu salah input data ke LHP, salah input data WIP dan salah input data sortir. Solusi yang dilakukan yaitu dengan melakukan training input data dan melakukan breefing setiap seminggu 2 kali untuk membahas permasalahan input data WIP agar dapat mengejar target produksi, memperbaiki sistem kerja produksi agar sistem kerja lebih baik sehingga hasilnya tercapai sesuai target dan bagian PIC sebaiknya melakukan sosialisasi, training input data, selain itu mengecek actual barang, compare stock dengan permintaan pengeluaran barang untuk sortir.

STRATEGI RISET PEMASARAN PRODUK UMKM KABUPATEN KUNINGAN JAWA BARAT Utami, Rahayu Tri; Sudrajat, Deny; Sutrisno, Niantoro; Winarto, Tri; Noorhayati, Taty
Abdimas Awang Long Vol. 7 No. 1 (2024): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v7i1.1134

The role of marketing research in marketing plans and strategies is very important through idea generation. Market research can help in creating business ideas. Especially for those who are just starting their own business, this will provide an overview of the market they will be targeting and will be a consideration in taking future steps. Apart from that, the variety of ideas to choose from is not just one business idea, from conducting market research you will get a variety of ideas to choose from. Next, you can note down several variations of existing ideas according to your interests so that they can then become alternative choices. One of the obstacles often encountered in developing a business is difficulty developing a concept. With marketing research, you can obtain a variety of information and data that can be used as an option for creating a business plan. Another thing that is no less important is that through marketing research you will be presented with a variety of the latest trends. This is quite important considering that market conditions move quite quickly from time to time. By following existing trends, you will obtain a variety of information that can be taken into consideration when implementing the next marketing strategy. Marketing research can also play a role in product development. Changing market conditions in terms of tastes and trends must be followed by product development through market research. The role of market research which is no less important is to test the market or market research can be used as an experiment to see whether the results of existing research are in line with the desired expectations so that it will ultimately lead to commercialization or the creation of sales. The things described above have not currently been carried out in a structured manner for MSMEs in Kuningan Regency, so that the products produced have relatively not experienced significant growth either in terms of the number of sales or product variants produced.

ANALISIS TREN SEBAGAI PENILAIAN KINERJA KEUANGAN PADA PT INDOFOOD SUKSES MAKMUR Tbk: Purwaningtyas, Titik; Hamizar, Hamizar; Akhmad, Jaenudin; Noorhayati, Taty
JURNAL LENTERA AKUNTANSI Vol. 10 No. 2 (2025): JURNAL LENTERA AKUNTANSI, November 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrakt.v10i2.2091

The purpose of this study is to determine the financial performance of PT Indofood Sukses Makmur Tbk based on the company's balance sheet and income statement using trend analysis. The research method used in this study is a quantitative descriptive method. The quantitative descriptive method is a research method that aims to describe and analyze quantitative data about the financial performance of PT Indofood Sukses Makmur Tbk. Techniques for collecting data include library research and field research. The results of this study are based on the analysis of the financial statements of PT Indofood Sukses Makmur Tbk, namely the balance sheet and income statement for the period 2022 to 2024, in which total assets, equity, sales and operating income, current year profit tended to increase, and good management of cost of goods sold and revenue. As a result, it can be concluded that the financial performance of PT Indofood Sukses Makmur Tbk is quite good. However, the company needs to effectively manage its liabilities and selling, general, and administrative expenses to maintain financial stability, ensure smooth operations, and increase profitability.

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