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All Journal Budimas : Jurnal Pengabdian Masyarakat Journal Of Human And Education (JAHE) International Journal of Green Tourism Research and Applications Journal of Commerce Management and Tourism Studies
Damayanti, Ida Ayu Kade Werdika
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Vegan menu marketing strategies for tourists to support green tourism in Loving Hut Restaurant in Denpasar Bali Sumawidari, Ida Ayu Ketut; Sudarmini, Made; Pugra, I Wayan; Nadra, Nyoman Mastiani; Damayanti, Ida Ayu Kade Werdika; Susyarini, Ni Putu Wiwiek Ary
International Journal of Green Tourism Research and Applications Vol. 5 No. 2 (2023): December 2023
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijogtra.v5i2.129-137

Abstract

The purpose of this study is to formulate a marketing strategy for vegan menus for tourists to support green tourism for Loving Hut restaurants in Denpasar. Data were collected using interviews, observations, questionnaires, and documentation. Then the data obtained were analyzed using: descriptive statistics, qualitative descriptive, IFE matrix, EFE matrix, IE matrix and SWOT analysis. The results of the analysis show that (1) tourists' perceptions of the vegan menu of non-animal products at Loving Hut restaurants are in the good category; (2) Loving Hut Restaurant in Denpasar is in cell II of the IE matrix, namely a growth strategy with product development through product differentiation or innovation is the right strategy. Alternative strategies that can be done are (a) expanding the market; (b) increasing promotional activities; (c) set competitive prices; (d) maximize the use of space; (e) adding suppliers; (f) improve services; and (g) improving the quality of human resources. There are several suggestions that can be given to improve the business going forward, including (1) utilizing e-commerce (social media, web) for promotion; (2) establish cooperation with existing travel agencies; (3) involve employees in trainings held by the government/educational institutions; (4) making product packages; and (5) recruiting marketers. It appears that Loving Hut restaurant can position itself strategically for growth through product development with a focus on differentiation and innovation.
Model of trainee recruitment for f&bservice at KeP Restaurant of The K. Resort Ubud Bali during new normal Arimasputri, Ida Ayu Novira Megarani; Damayanti, Ida Ayu Kade Werdika; Susyarini, Ni Putu Wiwiek Ary; Kanca, I Nyoman; Budiarta, Putu
Journal of Commerce, Management, and Tourism Studies Vol. 2 No. 1 (2023): Apr 2023
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v2i1.21

Abstract

The purpose of this study was to determine the trainee recruitment model used by HRD of the company. This research was analyzed using descriptive analysis technique with a qualitative approach. The data collected in this study was conducted through direct observation and in-depth interviews with informants. This study determines the informants intentionally based on the data collection needs of this study. Informants in this study were Senior Admin HRD and Supervisor. The results of the research show that the hotel does not yet have a recruitment model that becomes a standard procedure and assessment. The recruitment model as a result of this research comes in the form of a rubric that can be applied by HRD in the next trainee recruitment during the new normal period.
The role of OTAs in Bali's tourism landscape: Maximizing hotel bookings Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Nadra, Nyoman Mastiani; Solihin, Solihin
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 1 (2025): Apr 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i1.315

Abstract

This study explores the pivotal role of Online Travel Agencies (OTAs) in maximising villa bookings within Bali's dynamic tourism landscape. The primary objective is to analyse how OTAs influence booking patterns, enhance visibility, and contribute to revenue generation for villa owners. Data collection involved a mixed-method approach, combining quantitative surveys distributed to villa owners and qualitative interviews with industry stakeholders. The analysis employed statistical techniques to identify trends in booking behaviour and thematic analysis to interpret qualitative insights. Findings indicate that OTAs significantly increase the reach of villa listings, facilitating access to a global audience. Additionally, the study reveals that strategic partnerships with OTAs can lead to improved occupancy rates and higher revenue per booking. However, challenges such as commission fees and market saturation are noted, necessitating a balanced approach to OTA utilisation. The conclusion underscores the importance of integrating OTA strategies with direct marketing efforts to optimise bookings while maintaining brand identity. This research contributes to the existing literature on tourism management and provides actionable insights for villa owners seeking to enhance their competitive edge in Bali's tourism market.
Pemetaan Potensi Wisata Dan Sosialisasi Sadar Wisata Dalam Meningkatkan Daya Tarik Desa Sidemen, Kec.Sidemen, Kabupaten Karangasem Damayanti, Ida Ayu Kade Werdika; Sudiarta, Made; Susanto, Budi; Swabawa, A. Agung Putu; Erawati, Ni Made Rai
Journal Of Human And Education (JAHE) Vol. 4 No. 6 (2024): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i6.1759

Abstract

Abstrak Sidemen adalah salah satu desa dari 10 desa yang berada di Kec. Sidemen, Kabupatan Karangasem, Bali. Desa Sidemen merupakan desa wisata yang saat ini banyak dikunjungi wisatawan namun kegiatan kepariwisataan didaerah ini terfokus di Banjar dinas Tebola, yaitu satu dari lima Banjar dinas yang ada di desa Sidemen. Hal ini mulai terjadi pasca covid 19 pada tahun 2022. Kebanyakan wisatawan datang tertarik untuk menyewa villa di kawasan persawahan yang hijau, sepi dan tenang. Selama tinggal wisatawan biasanya melakukan wisata trekking yang dijual oleh pengelola villa, kegiatan trekking tidak hanya dilakukan di desa sidemen namun juga sampai keluar desa atau melakukan tour ke Ubud dan daerah lainnya. Desa Sidemen terkenal dengan pemandangan alamnya berupa area perbukitan, udara yang sejuk dan tenang di sampingnya juga menghasilkan kerajinan kain ndek dan songket, dan produksi arak. Desa Sidemen belum mengelola potensi desanya dengan baik. Desa ini tidak memiliki Pokdarwis yang memiliki peran sangat penting dalam pengelolaan pariwisata di desa yaitu dalam menggerakkan sadar wisata dan sapta pesona sehingga masyarakat ikut berpartisipasi secara optimal dalam pengembangan potensi wisata yang dimiliki, dan dalam menciptakan lingkungan yang aman, tertib dan indah. Melihat permasalahan tersebut maka solusi yang ditawarkan adalah 1) melakukan pemetaan potensi wisata desa Sidemen sehingga dapat dikembangkan sebagai daya tarik wisata, 2) memberikan sosialisasi sadar wisata dan sapta pesona sehingga dapat menumbuhkan kesadaran msyarakat untuk berpartisipasi dalam menciptakan suasana yang kondusif lingkungan yang aman, tertib, bersih, nyaman bagi wisatawan, dan ramah. Hasil dari pengabdian tersebut adalah bahwa desa Sidemen memiliki beraneka ragam potensi wisata yang dapat dijadikan daya tarik baik alam, budaya maupun buatan manusia seperti pemandangan area persawahan, sungai, ladang, perbukitan, pegunungan dikejauhan, dan sungai, makanan tradisional Bali, upacara keagamaan,hasil kerajinan, cara hidup dan peninggalan sejarah, terakhir adalah seni pertunjukan. Semua potensi tersebut jika dikelola desa dan dikemas dengan baik akan memberikan manfaat ekonomi dan meningkatkan kesejahteraan masyarakat desa . Kata Kunci: desa wisata, potensi wisata, sadar wisata, sapta pesona
Strategi Pengembangan Potensi Wisata Desa Batur Tengah, Kintamani, Kabupaten Bangli, Bali Damayanti, Ida Ayu Kade Werdika; Harisal, Harisal; Prayustika, Putu Adriani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research has a very relevant objective, namely identifying the natural tourism potential that exists in Batur Tengah Village, especially in the context of the Kintamani area which is famous for its main destinations such as Lake Batur and Mount Batur. By identifying other tourism potentials that many tourists may not yet know about. Using the SWOT analysis technique (Strengths, Weaknesses, Opportunities, Threats) is a good approach for evaluating the potential for natural tourism in Central Batur Village. The data used by the author is in the form of qualitative data collected through direct observation and interviews. The data obtained in the field will be analyzed using qualitative descriptive analysis techniques by describing the situation in the field. In addition, there is also a need for a study of the potential and appropriate policies in realizing Batur Tengah Village into a tourist destination. Based on the results of the SWOT analysis, the tourism development strategy in Batur Tengah Village that may be implemented is as follows: environmental conservation, promotion of culture and traditions, training and education, infrastructure and accessibility, promotion of tourism, homestays and accommodation, sustainable tourism, economic sustainability, community participation, and evaluation and supervision. Keywords: Tourism Potential, Development, Strategy, SWOT. Abstrak Pengabdian ini memiliki tujuan yang sangat relevan, yaitu mengidentifikasi potensi wisata alam yang ada di Desa Batur Tengah, terutama dalam konteks kawasan Kintamani yang terkenal dengan destinasi utama seperti Danau Batur dan Gunung Batur. Dengan mengidentifikasi potensi wisata lain yang mungkin belum banyak dikenal oleh wisatawan. Penggunaan teknik analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) adalah pendekatan yang baik untuk mengevaluasi potensi wisata alam di Desa Batur Tengah. Data yang diperoleh melalui observasi langsung dan wawancara adalah cara yang efektif untuk mendapatkan pemahaman yang mendalam tentang situasi saat ini dan perspektif masyarakat setempat. Data yang didapat di lapangan akan dianalisis menggunakan teknik analisis deskriptif kualitatif dengan menggambarkan situasi yang ada di lapangan. Selain itu, juga perlu adanya kajian mengenai potensi dan kebijakan yang sesuai dalam merealisasikan Desa Batur Tengah menjadi suatu destinasi wisata. Berdasarkan hasil analisis SWOT maka strategi pengembangan wisata Desa Batur Tengah yamg mungkin dapat diterapkan sebagai berikut : konservasi lingkungan, promosi budaya dan tradisi, pelatihan dan pendidikan, infrastruktur dan aksesbilitas, promosi wisata, homestay dan akomodasi, pariwisata berkelanjutan, keberlanjutan ekonomi, partisipasi masyarakat, serta evaluasi dan pengawasan. Kata Kunci: Potensi Wisata, Pengembangan, Strategi, SWOT .
Traditional cuisine as a social symbol: A socio-cultural analysis of the collective identity of Indonesian society Nadra, Nyoman Mastiani; Sumawidari, Ida Ayu Ketut; Damayanti, Ida Ayu Kade Werdika; Arjana, I Wayan Basi
Journal of Commerce, Management, and Tourism Studies Vol. 4 No. 3 (2025): Dec 2025
Publisher : YAYASAN MITRA PERSADA NUSANTARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jcmts.v4i3.379

Abstract

This study aims to explore the role of traditional culinary arts as a symbol of cultural identity and an instrument of Indonesian cultural diplomacy internationally. The research focuses on how regional cuisine reflects local values and community history, and is strategically used in cultural diplomacy through festivals, diaspora restaurants, and national programs such as Spice Up the World. A descriptive qualitative approach is used to analyze representations of traditional culinary arts in mass media, cultural policies, and digitalization practices. Data were obtained from academic literature, case studies (in Australia and Toronto), digital content such as culinary TikTok, and interactive media campaigns. The findings indicate that traditional cuisine not only strengthens ethnic identity and collective memory but also plays a role in shaping international perceptions of Indonesia. Digital media increases visibility but also brings challenges in the form of commodification and the narrowing of cultural meaning. Diaspora restaurants have proven effective as agents of gastrodiplomacy, while government programs enhance national branding through food. The study concludes that traditional cuisine is a strategic medium that bridges local and global values. If utilized holistically and sustainably, culinary can strengthen Indonesia's cultural image while opening up a more inclusive and competitive diplomatic space.
Co-Authors Arimasputri, Ida Ayu Novira Megarani Budi Susanto Budiarta, Putu Erawati, Ni Made Rai Harisal, Harisal I Nyoman Kanca I Wayan Basi Arjana, I Wayan Basi Mastiani Nadra, Nyoman Prayustika, Putu Adriani Pugra, I Wayan Solihin Solihin Sudarmini, Made Sudiarta, Made Sumawidari, Ida Ayu Ketut Susyarini, Ni Putu Wiwiek Ary Swabawa, A. Agung Putu