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Efektifitas Strategi Bauran Pemasaran dalam Meningkatkan Pengunjung pada Hotel Dalwa Syariah Bangil Pasuruan ditinjau dari Etika Bisnis Islam Himmah, Faiqotul; Mundir, Abdillah; Farida, Alimatul
Jurnal Iqtisaduna Vol.10 No.1 (2024)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v10i1.47212

Marketing strategy is a comprehensive plan that directs a company's marketing efforts to achieve its goals. Consists of seven elements: product, price, place, promotion, people, process, and physical evidence. Islamic business ethics is a set of moral principles that guide business activities, which originate from the Koran and Hadith. Business ethics in Islam emphasizes honesty, transparency, fairness, trustworthiness, and generosity. This research uses a qualitative approach which involves collecting data through observation, interviews and document analysis. Research is carried out in a natural context and is exploratory in nature. Research Results Dalwa Syariah Hotel has implemented various marketing strategies, including market segmentation and marketing mix strategies. This hotel is collaborating with Online Travel Agents, Corporate Clients, Governance and Travel to increase the number of visitors. The hotel marketing mix strategy, which includes product, price, place, promotion, people, process and physical evidence, is in line with Islamic business ethics.

POTENSI PENGEMBANGAN WISATA HALAL DALAM MENINGKATKAN EKONOMI MASYARAKAT (Studi Objek: Wisata Halal Kebun Kurma Desa Karanglo Sukorejo Pasuruan) Sukamto, Sukamto; Farida, Alimatul; Fahmul Iltiham, Muhammad; Solichah, Mar'atus
Al-Maqashid: Journal of Economics and Islamic Business Vol. 3 No. 2 (2023): Oktober: Al Maqashid Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v3i2.550

The tourism industry plays an important role in the global economy as it is considered as one of the contributing factors to employment growth and economic growth in any country. In Karanglo Sukorejo Village, Pasuruan, there are tours where the majority of the people are Muslim, so there is a need for an understanding of tourism in accordance with sharia rules and principles. Therefore, researchers conducted research with the title "The Potential for Development of Halal Tourism in Improving the Community's Economy (Study Object: Halal Tourism of Dates Gardens, Karanglo Sukorejo Village, Pasuruan). The purpose of this study is first to explore the potential for developing halal tourism in date plantations and secondly the impact of developing halal tourism on date plantations in improving the economy. community economy. The type of research is qualitative research using descriptive methods. While the research tools used by researchers in this study were observation, interviews and documents. From the results of the study it is known that the existence of halal tourism in date palm plantations has a positive impact on the economy of the local community because the development of this halal tourism area opens up job opportunities and also creates new jobs, especially for local communities.

PENDAMPINGAN KOMUNITAS POKDARWIS PILANG DALAM PENGELOLAAN ANIMAL WASTE MENJADI KOMPOS ORGANIK UNTUK MENDUKUNG SUSTAINABILITY URBAN FARMING Aji, Teguh Sarwo; Farida, Alimatul; Nugroho, Matheus
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2024): (Oktober 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i2.2689

Animal waste management is an environmental challenge that can be turned into an economic opportunity through the right approach. This service program aims to assist the Pokdarwis Pilang community of Probolinggo City in managing animal waste into organic compost to support the sustainability of urban farming. The Asset-Based Community Development (ABCD) approach is used to empower the community by utilizing existing local assets, such as animal waste, community skills, and infrastructure support. The service process includes five stages: Discovery, Dream, Design, Define, and Destiny. The Discovery stage focused on identifying local assets, where animal waste was found to be a valuable asset that was previously not managed properly. Through the Dream stage, the community formulated a shared vision to create a sustainable waste treatment system. The Design stage implemented technical training and procurement of composting infrastructure. At the Define stage, the community began to manage the waste treatment independently, followed by an evaluation of the results and social impact at the Destiny stage. The results showed an increase in the technical skills of Pokdarwis members, the establishment of a compost production unit, and changes in community behavior in waste management. In addition, the formation of partnerships with local markets helped improve the economic welfare of the community. The ABCD approach has proven effective in creating sustainable social change through community empowerment. Recommendations from this program are to expand the application of the ABCD approach to other communities and strengthen collaboration with stakeholders to support the sustainability of waste management and urban farming.

Utilizing Financial Technology (Fintech) to Drive Increased Economic Growth Kumalasari, Dewi; Farida, Alimatul
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 1 (2024): JIMKES Edisi Januari 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i1.2339

This research aims to examine the concept of Financial Technology (Fintech) in more depth and explain the use of fintech to encourage increased economic growth through BMT and MSMEs. The use of fintech for BMT and MSMEs includes providing loans, all processes are done online, payment technology is carried out en masse, you can check payments, technology makes payments easier. This research is library research with a thematic interpretation method. The use of fintech encourages increased economic growth through BMT and MSMEs by studying a number of studies regarding the concept of fintech ontologically and epistemologically with the aim of analyzing various perspectives related to fintech and its benefits. The results of this research state that the use of fintech in encouraging increased economic growth through BMT and MSMEs has great potential. This research shows that the use of fintech can encourage increased economic growth through BMT and MSMEs. The resulting benefits and positive impacts include easier access to financing, operational efficiency and reduced administrative costs, increased market access and marketing, better education and financial literacy, as well as contributions to local and national economic growth.

Analisis Tingkat Literasi Keuangan Syariah pada Santri Pondok Pesantren Ngalah Farida, Alimatul
Journal of Islamic Economics Studies and Practices Vol. 1 No. 2 (2022): Desember
Publisher : STAI YPBWI Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54180/jiesp.2022.1.2.146-170

Peneltian ini mengkaji tentang analisis tingkat literasi keuangan syariah pada santri pondok pesantren ngalah, yang notabene pesantren adalah sebuah lembaga pendidikan non formal yang bersifat keagamaan. Karena jumlah pesantren di Indonesia sebanyak 26.975 unit sampai dengan bulan april 2022. Dalam hal ini apakah pesantren mempunyai tingkat literasi keuangan syariah yang tinggi? Pendekatan penelitian menggunakan penelitian mix methode dengan jenis penelitian kuantitatif deskriptif. Temuan penelitian dalam penelitian ini menunjukkan bahwa tingkat literasi keuangan pada santri pondok pesantren ngalah bisa dikatakan masih rendah yaitu di rata rata 50% tingkat pengetahuan tentang keuangan secara umum, sedangkan tingkat literasi keuangan syariah masih rendah dibawah 50%.

POTENSI PENGEMBANGAN WISATA HALAL DALAM MENINGKATKAN EKONOMI MASYARAKAT (Studi Objek: Wisata Halal Kebun Kurma Desa Karanglo Sukorejo Pasuruan) Sukamto, Sukamto; Farida, Alimatul; Fahmul Iltiham, Muhammad; Solichah, Mar'atus
Al-Maqashid: Journal of Economics and Islamic Business Vol. 3 No. 2 (2023): Oktober: Al Maqashid Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v3i2.550

The tourism industry plays an important role in the global economy as it is considered as one of the contributing factors to employment growth and economic growth in any country. In Karanglo Sukorejo Village, Pasuruan, there are tours where the majority of the people are Muslim, so there is a need for an understanding of tourism in accordance with sharia rules and principles. Therefore, researchers conducted research with the title "The Potential for Development of Halal Tourism in Improving the Community's Economy (Study Object: Halal Tourism of Dates Gardens, Karanglo Sukorejo Village, Pasuruan). The purpose of this study is first to explore the potential for developing halal tourism in date plantations and secondly the impact of developing halal tourism on date plantations in improving the economy. community economy. The type of research is qualitative research using descriptive methods. While the research tools used by researchers in this study were observation, interviews and documents. From the results of the study it is known that the existence of halal tourism in date palm plantations has a positive impact on the economy of the local community because the development of this halal tourism area opens up job opportunities and also creates new jobs, especially for local communities.

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