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Analysis Of Sharia Laundry Marketing Strategy In Mamuju District Sibgatullah, Muhammad; Furqan, Furqan; Acha, Hamzar; Kurnia, Kurnia; Febriandika, Nur Rizki
Perisai : Islamic Banking and Finance Journal Vol 7 No 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i1.1626

Awareness of carrying out religious law is escalating daily among the Indonesian people, most of whom are Muslims. This outlook is not only seen in worship that is directly related to God, but it has penetrated into economic activities. This study aims to ascertain the marketing strategy for Sharia Laundry in Mamuju Regency. This exploration employs a phenomenological qualitative approach with in-depth interviews, documentation and observation techniques, then the data are analysed descriptively. The profound results indicate that Sharia Laundry marketing prioritises the sharia washing system, purity, cleanliness, friendliness, close distance, delivery system, promotions on social media and special promos. The primary difference between this sharia laundry enterprise and other laundry services is that before washing, the garments are rinsed using running water to remove impurities. After that, they are put into the washing machine with a one-machine system for only one customer by distinguishing male and female clothes according to the explanation or desire. The weakness of Sharia Laundry is that launderers and owners dispose of laundry liquid waste in flowing water (ditch) which contains phosphates (toxic substances), thereby polluting surroundings and harming aquatic creatures, and they do not yield more particular discounts for mosque worship equipment as charity.

Analisis Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian pada Toko Nirwana di Kabupaten Mamuju Kasita, Syukrina Dwi; Aqil, Muhammad; Sibgatullah, Muhammad; Adra, Sri
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 11 No. 2 (2024): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v11i2.200

The aim of this research is to determine the influence of price on purchasing decisions at the Nirwana Store in Mamuju Regency, the influence of location on purchasing decisions at the Nirwana Store in Mamuju Regency, the influence of price and location simultaneously on purchasing decisions at the Nirwana Store in Mamuju Regency.This type of research is quantitative with primary data taken using a questionnaire. The respondent population is Nirwana Store consumers. Samples were taken using proportional random sampling technique. The number of samples used was 50 people. Data from the questionnaire was analyzed using multiple linear regression techniques and t tests and F tests using SPSS tools. The results of this research show that the price variable has no partial effect on purchasing decisions and the location variable has a partial effect on purchasing decisions at the Nirwana Store. The results of the F test show that the price and location variables influence simultaneously (simultaneously) on purchasing decisions at the Nirwana Store. From the results of the analysis, suggestions can be made that Nirwana Stores should be able to use more pricing strategies to increase purchasing productivity.Originality of this research lies in the fact that research has never been conducted on Nirwana Shop Consumers in Mamuju Regency.

Analysis Of Sharia Laundry Marketing Strategy In Mamuju District: Analisis Strategi Pemasaran Laundry Syariah Di Kabupaten Mamuju Sibgatullah, Muhammad; Furqan, Furqan; Acha, Hamzar; Kurnia, Kurnia; Febriandika, Nur Rizki
Perisai : Islamic Banking and Finance Journal Vol. 7 No. 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i1.1626

Awareness of carrying out religious law is escalating daily among the Indonesian people, most of whom are Muslims. This outlook is not only seen in worship that is directly related to God, but it has penetrated into economic activities. This study aims to ascertain the marketing strategy for Sharia Laundry in Mamuju Regency. This exploration employs a phenomenological qualitative approach with in-depth interviews, documentation and observation techniques, then the data are analysed descriptively. The profound results indicate that Sharia Laundry marketing prioritises the sharia washing system, purity, cleanliness, friendliness, close distance, delivery system, promotions on social media and special promos. The primary difference between this sharia laundry enterprise and other laundry services is that before washing, the garments are rinsed using running water to remove impurities. After that, they are put into the washing machine with a one-machine system for only one customer by distinguishing male and female clothes according to the explanation or desire. The weakness of Sharia Laundry is that launderers and owners dispose of laundry liquid waste in flowing water (ditch) which contains phosphates (toxic substances), thereby polluting surroundings and harming aquatic creatures, and they do not yield more particular discounts for mosque worship equipment as charity.

Pengaruh Shopping Lifestyle Dan Live Streaming Terhadap Impulse Buying Pada E-Commerce Tiktok Shop (Generasi Milenial Di Kabupaten Mamuju) Maulidya, Maulidya; Dahri, Nur Wahyunianti; Sibgatullah, Muhammad
Journal of Management Branding Vol. 3 No. 1 (2026): Journal Of Management Branding
Publisher : Pascasarjana Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71326/jmb.v3i1.103

This study aims to analyze the influence of shopping lifestyle and live streaming on impulse buying among millennial users of TikTok Shop e-commerce in Mamuju Regency. This research employed a quantitative method with an associative approach. The population consisted of 288,382 people, and a sample of 100 respondents was determined using Slovin’s formula with purposive sampling, based on the criteria of millennial generation (aged 29–44 years) who are TikTok Shop users residing in Mamuju Regency. Data were collected through observation, interviews, documentation, and questionnaires. The data were analyzed using multiple linear regression, partial test (t-test), simultaneous test (F-test), and the coefficient of determination (R²). The results showed that shopping lifestyle had a significant partial effect on impulse buying (t-value 2.672 > t-table 1.985; sig. 0.009 < 0.05). Live streaming also had a significant partial effect on impulse buying (t-value 3.664 > t-table 1.985; sig. 0.000 < 0.05). Simultaneously, both shopping lifestyle and live streaming significantly affected impulse buying (F-value 23.194 > F-table 3.090; sig. 0.000 < 0.05), with a contribution of 32.4%. These findings indicate that although shopping lifestyle and live streaming play a role in shaping impulse buying behavior, their overall contribution is relatively low. Further research is strongly recommended to explore the remaining 67.6% of other factors that were not identified in this study but may influence impulse buying among millennial TikTok Shop users in Mamuju Regency.

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