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All Journal Perisai : Islamic Banking and Finance Journal Jurnal Bisnis, Manajemen, dan Akuntansi
Sibgatullah, Muhammad
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Economics, Econometrics & Finance

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Analysis Of Sharia Laundry Marketing Strategy In Mamuju District Sibgatullah, Muhammad; Furqan, Furqan; Acha, Hamzar; Kurnia, Kurnia; Febriandika, Nur Rizki
Perisai : Islamic Banking and Finance Journal Vol 7 No 1 (2023): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/perisai.v7i1.1626

Abstract

Awareness of carrying out religious law is escalating daily among the Indonesian people, most of whom are Muslims. This outlook is not only seen in worship that is directly related to God, but it has penetrated into economic activities. This study aims to ascertain the marketing strategy for Sharia Laundry in Mamuju Regency. This exploration employs a phenomenological qualitative approach with in-depth interviews, documentation and observation techniques, then the data are analysed descriptively. The profound results indicate that Sharia Laundry marketing prioritises the sharia washing system, purity, cleanliness, friendliness, close distance, delivery system, promotions on social media and special promos. The primary difference between this sharia laundry enterprise and other laundry services is that before washing, the garments are rinsed using running water to remove impurities. After that, they are put into the washing machine with a one-machine system for only one customer by distinguishing male and female clothes according to the explanation or desire. The weakness of Sharia Laundry is that launderers and owners dispose of laundry liquid waste in flowing water (ditch) which contains phosphates (toxic substances), thereby polluting surroundings and harming aquatic creatures, and they do not yield more particular discounts for mosque worship equipment as charity.
Analisis Pengaruh Harga dan Lokasi terhadap Keputusan Pembelian pada Toko Nirwana di Kabupaten Mamuju Kasita, Syukrina Dwi; Aqil, Muhammad; Sibgatullah, Muhammad; Adra, Sri
Jurnal Bisnis, Manajemen, dan Akuntansi Vol. 11 No. 2 (2024): Jurnal Bisnis, Manajemen, dan Akuntansi (JBMA) - September
Publisher : Sekolah Tinggi Ilmu Bisnis Kumala Nusa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54131/jbma.v11i2.200

Abstract

The aim of this research is to determine the influence of price on purchasing decisions at the Nirwana Store in Mamuju Regency, the influence of location on purchasing decisions at the Nirwana Store in Mamuju Regency, the influence of price and location simultaneously on purchasing decisions at the Nirwana Store in Mamuju Regency.This type of research is quantitative with primary data taken using a questionnaire. The respondent population is Nirwana Store consumers. Samples were taken using proportional random sampling technique. The number of samples used was 50 people. Data from the questionnaire was analyzed using multiple linear regression techniques and t tests and F tests using SPSS tools. The results of this research show that the price variable has no partial effect on purchasing decisions and the location variable has a partial effect on purchasing decisions at the Nirwana Store. The results of the F test show that the price and location variables influence simultaneously (simultaneously) on purchasing decisions at the Nirwana Store. From the results of the analysis, suggestions can be made that Nirwana Stores should be able to use more pricing strategies to increase purchasing productivity.Originality of this research lies in the fact that research has never been conducted on Nirwana Shop Consumers in Mamuju Regency.
Co-Authors Acha, Hamzar Adra, Sri Febriandika, Nur Rizki Furqan Furqan, Furqan Kasita, Syukrina Dwi KURNIA KURNIA, KURNIA Muhammad Aqil