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All Journal JURNAL LENSA MUTIARA KOMUNIKASI Indonesian Journal of Pedagogical and Social Studies
Hardianti, Ika
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Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Communication Strategy of Jaya's Main Course and Training Institute in Attracting Students to Computer Training Hardianti, Ika; Rasyid, Abdul
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 1 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i1.3833

Abstract

Computer training aims to develop the ability of everyone, especially in the field of computers, where computers have become a big part of a technology that cannot be separated from human life activities, both work, school and other activities. This study aims to determine how the communication strategy of the main training course institution in attracting student interest in computer training. The research method used is descriptive qualitative research method with a research focus on communication strategies with the AIDA model, namely Attention, Interest, Desire and Action. Data collection techniques are done through observation and in-depth interviews with informants face-to-face so that it will produce clear data. The research shows that the communication strategy carried out is to use an advertising strategy which includes promotion through social media instagram, facebook, youtube and website and direct marketing. The most effective strategy is direct marketing which fosters relationships so that cooperation with several schools is established. In this case, students at the Utama Jaya Course and Training Institute (LKP) have increased. Based on the results of in-depth interviews conducted directly by researchers to the management of the institution, that the communication strategy that attracts the most prospective training students is direct marketing to schools where from this collaboration the school recommends to its students, especially vocational students majoring in Computer and Network Engineering (TKJ) and Software Engineering (RPL) to take computer training at the Main Jaya Training Course Institute (LKP) with the aim that students master the material to face computer practice exams.
Meningkatkan Hasil Belajar Bahasa Inggris Melalui Penerapan Model Pembelajaran Problem Based Learning Hardianti, Ika; Ariyani, Amra; Hadrah, Hadrah
Indonesian Journal of Pedagogical and Social Sciences Vol 3, No 2 (2024): Indonesian Journal of Pedagogical and Social Studies
Publisher : Indonesian Journal of Pedagogical and Social Sciences

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/.v3i2.52539

Abstract

Abstract. Penelitian ini bertujuan untuk mengetahui peningkatakan hasil belajar bahasa inggris melalui penerapan Model Problem Based Learning (PBL) pada peserta didik Kelas VIII.2 di UPT SPF SMPN 18 Makassar dengan menggunakan Metode Penelitian Tindakan Kelas (PTK).  Subyek penelitian ini adalah  siswa kelas VIII-2 UPT SPF SMPN 18 Makassar yang terdiri dari 27 Peserta Didik. Objek penelitian adalah hasil belajar bahasa Inggris. Tujuan penelitian adalah untuk mengetahui dan menganalisis efektivitas model PBL untuk meningkatkan hasil belajar bahasa Inggris. Data dikumpulkan menggunakan tes hasil belajar dan dianalisis secara deskriptif kualitatif. Penelitian tindakan ini dikatakan berhasil bila mencapai nilai rerata minimal 80 dan ketuntasan belajar klasikal minimal 85%. Hasil penelitian menunjukkan bahwa pada pra siklus milai rerata 75 dengan ketuntasan klasikal rerata 48%.  Siklus I nilai rerata 80 dengan ketuntasan klasikal 67%. Sedangkan pada siklus II, nilai rerata sebesar 86 dan ketuntasan klasikal mencapai 89%. Sehingga dapat disimpulkan bahwa penerapan model pembelajaran Problem Based Learning dapat meningkatkan hasil belajar siswa kelas VIII.2 UPT SPF SMPN 18 Makassar semester 2 tahun pelajaran 2023/2024 dalam dua siklus Keywords: Problem Based Learning, Hasil Belajar, Bahasa Inggris
Co-Authors Abdul Rasyid Ariyani, Amra Hadrah Hadrah, Hadrah