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All Journal Jurnal Riset Manajemen Jurnal Sains Student Research Jurnal Ilmiah Nusantara
Bunga Amira
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemanfaatan Kecerdasan Buatan (Ai) Dalam Meningkatkan Efesiensi Dan Pengembangan Usaha Mikro,Kecil Dan Menengah (Umkm) Bunga Amira; Muhammad Irwan Padli Nasution
JURNAL RISET MANAJEMEN (JURMA) Vol 1 No 4 (2023): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v1i4.1354

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) play a crucial role in the global economy, but they often face challenges in terms of productivity and competitiveness, especially in today's digital era that requires UMKM to understand rapidly evolving information technology. This article discusses the utilization of Artificial Intelligence (AI) as a potential solution to assist UMKM in overcoming their challenges. AI can enhance operational efficiency, personalize customer experiences, drive product innovation, and improve financial analysis within UMKM. However, the integration of AI also presents challenges, including initial costs, training needs, data security, and legal uncertainties. This article provides an overview of the benefits and challenges of AI in the context of UMKM, as well as highlighting future prospects. Leveraging AI is the key to enhancing the growth and sustainability of UMKM in the complex digital era of the global economy.
PELUANG PEMANFAATAN TEKNOLOGI BIG DATA PADA UMKM DI INDONESIA UNTUK MENINGKATKAN KINERJA PERDAGANGAN DI ERA INDUSTRI 4.0 Bunga Amira; Muhammad Irwan Padli Nasution
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1888

Abstract

Utilization of Big Data Technology is a significant opportunity to improve the trade performance of Micro, Small and Medium Enterprises (MSMEs) in Indonesia in the Industry 4.0 era. through qualitative literature studies. The findings show that leveraging Big Data technology can provide significant benefits for MSMEs, including better understanding of markets and customers, personalization of customer experiences, more efficient inventory management, more informed decision making, and product and service innovation. However, the challenges faced by MSMEs in adopting Big Data technology include limited resources, limited expertise, data security issues, and cultural barriers.
MANAJEMEN RISIKO KEUANGAN PADA UMKM MOCHI MAMI: IDENTIFIKASI, ANALISIS, DAN MITIGASI Bunga Amira; Dian Farindah Damanik; Natasyah Natasyah; Wira Herdika Firliansyah P.H; Arsyadona Arsyadona
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 1 (2025): Jurnal Sains Student Research (JSSR)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i1.3444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, contributing over 60% to the Gross Domestic Product (GDP) and employing a large portion of the workforce. However, MSMEs, including Mochi Mami, which specializes in mochi production, often face challenges in managing financial risks. This study aims to analyze the financial risks faced by Mochi Mami and provide recommendations for more effective management. The methodology involves qualitative analysis through unstructured interviews and secondary data collection. The results identify several risks, including irregular cash flow records, fluctuations in raw material prices, inconsistent revenues, and credit risks. A SWOT analysis evaluates Mochi Mami’s strengths, weaknesses, opportunities, and threats, which helps in formulating risk management strategies. Recommendations include improving financial record-keeping systems, diversifying products, and strengthening relationships with suppliers. With effective risk management, Mochi Mami is expected to enhance its financial stability and business sustainability.
Co-Authors Arsyadona Arsyadona Dian Farindah Damanik Nasution, Muhammad Irwan Padli Natasyah Natasyah Wira Herdika Firliansyah P.H