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All Journal Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Sains Student Research JURNAL RUMPUN MANAJEMEN DAN EKONOMI Jurnal Ilmiah Nusantara
Dian Farindah Damanik
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Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Evaluasi Strategi Cara Memasarkan Produk Umkm Dengan Menggunakan Sistem Informasi Di Era Digital Dian Farindah Damanik; Muhammad Irwan Padli Nasution
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 1 No. 4 (2023): Desember : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v1i4.602

Abstract

. In today's rapidly developing digital era, product marketing strategies for Micro, Small and Medium Enterprises (MSMEs) are becoming increasingly important to compete and develop. Information Systems (SI) have become a very effective tool in helping MSMEs optimize the marketing of their products. This research aims to evaluate strategies for marketing MSME products using IS in the digital era. The research method used is descriptive research with a qualitative approach. Data was collected using the literature method. The results of this research show that the use of IS in marketing MSME products has several significant benefits, such as increasing online visibility, enabling personalization in product offerings, and facilitating interaction with customers via digital platforms. This research provides a more in-depth view of how MSMEs can utilize IS to market their products in the digital era. The practical implication is that MSMEs need to invest time and resources in understanding and implementing IS in their marketing strategies, while also paying attention to the challenges that may arise. In this way, MSMEs can maximize their potential in marketing their products effectively and competing in an increasingly competitive digital market.
Analisis Penggunaan Teknologi Blockchain Dalam Pengelolaan Keamanan Data Pada Big Data Dian Farindah Damanik; Muhammad Irwan Padli Nasution
JURNAL ILMIAH NUSANTARA Vol. 1 No. 4 (2024): Jurnal Ilmiah Nusantara
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v1i4.1892

Abstract

The integration of Big Data with Blockchain technology has become an intriguing subject of research in efforts to enhance security, efficiency, and transparency in managing data on a large scale. This article considers the potential applications of Blockchain technology in improving data security in Big Data, highlighting its benefits, challenges, and future prospects. The analysis includes strengthening data security through reliability, integrity, and immutable audit trails, as well as challenges such as scalability issues and regulatory compliance. Meanwhile, innovative and collaborative efforts from the industry contribute to a better understanding of the future integration of Blockchain with Big Data. With a focus on innovation, collaboration, and solutions to challenges, this article presents a comprehensive view of the opportunities and obstacles involved in ushering in a new era of secure and efficient data management through the integration of Blockchain with Big Data.
MANAJEMEN RISIKO KEUANGAN PADA UMKM MOCHI MAMI: IDENTIFIKASI, ANALISIS, DAN MITIGASI Bunga Amira; Dian Farindah Damanik; Natasyah Natasyah; Wira Herdika Firliansyah P.H; Arsyadona Arsyadona
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 1 (2025): Jurnal Sains Student Research (JSSR)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i1.3444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy, contributing over 60% to the Gross Domestic Product (GDP) and employing a large portion of the workforce. However, MSMEs, including Mochi Mami, which specializes in mochi production, often face challenges in managing financial risks. This study aims to analyze the financial risks faced by Mochi Mami and provide recommendations for more effective management. The methodology involves qualitative analysis through unstructured interviews and secondary data collection. The results identify several risks, including irregular cash flow records, fluctuations in raw material prices, inconsistent revenues, and credit risks. A SWOT analysis evaluates Mochi Mami’s strengths, weaknesses, opportunities, and threats, which helps in formulating risk management strategies. Recommendations include improving financial record-keeping systems, diversifying products, and strengthening relationships with suppliers. With effective risk management, Mochi Mami is expected to enhance its financial stability and business sustainability.
ANALISIS AKTIVITAS VALUE CHAIN TERHADAP KUALITAS PRODUK PADA UMKM BIKA AMBON Ricky Widyanto; Dian Farindah Damanik; Farah Ananda Lubis; Titania Febrianti; Nurbaiti Nurbaiti
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 1 (2025): Januari
Publisher : CV. KAMPUSA AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i1.3447

Abstract

Micro,i Smalli andi Mediumi Enterprisesi (MSMEs)i arei onei ofi thei people'si businessesi thati havei ai significanti contributioni toi thei country'si economy.i Ani effectivei andi efficienti valuei chaini willi certainlyi makei businessi activitiesi ablei toi continuei toi survivei ini thei midsti ofi increasinglyi tighti industriali competition.i Ini accordancei withi thisi study,i thei influencei ofi valuei chaini activitiesi oni producti qualityi ini MSMEsi bikai amboni ini thei cityi ofi Medan.i Thisi studyi usesi ai descriptivei qualitativei methodi byi utilizingi secondaryi datai toi accessi thei latesti datai andi informationi relatedi toi thei Valuei Chaini oni producti qualityi ini MSMEsi bolui Bikai Amboni ini thei cityi ofi Medan.i Thei resultsi ofi thisi studyi arei thati thei applicationi ofi valuei chaini analysisi hasi ai significanti influencei oni improvingi thei qualityi ofi bolui Bikai Amboni products.i Byi conductingi detailedi mappingi ofi eachi stagei ini thei productioni processi -i startingi fromi thei procurementi ofi rawi materials,i thei productioni process,i toi distributioni -i MSMEsi bolui Bikai Amboni cani identifyi andi improvei importanti aspectsi thati affecti thei qualityi ofi theiri products. With the aim of identifying and evaluating each stage in the value chain that contributes to improving product quality, as well as providing strategic recommendations for MSME players to optimize their value chain management.
Co-Authors Arsyadona Arsyadona Bunga Amira Farah Ananda Lubis Nasution, Muhammad Irwan Padli Natasyah Natasyah Nurbaiti Nurbaiti Ricky Widyanto Titania Febrianti Wira Herdika Firliansyah P.H