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All Journal Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan
Rohandi, Moch. Malik Akbar
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Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Pengembangan Usaha Geez Coffee Melalui Repackaging dan Collaboration Gisti Khoerunisa; Rohandi, Moch. Malik Akbar; Mahani, Septiana Ayu Estri
Bandung Conference Series: Business and Management Vol. 4 No. 1 (2024): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i1.10814

Abstract

Abstract. In businesses that are businesses in the culinary field, especially in beverages that are widespread in Indonesia, West Java, especially the city of Bandung, the Cibiru area. There is a coffee processing business, namely Geez Coffee, which is unique in the type of coffee it chooses. The problems that occur in the business carried out by Geez Coffee itself are production, marketing, finance, venture capital. In managing this business, researchers also use various strategies such as the Business Model Canvas, SWOT analysis, Porter's Five Forces, Ansoff Matrix, Target and Performance, and the BCG Matrix to carry out business development. The result of this research is that it is necessary to find more capital to cover a wider market and maximize activities in making new products through repackaging, making financial reports, registering legality such as halal products and making HKI as one of the things related to running business activities. Abstrak. Pada usaha yang merupakan usaha di bidang kuliner terutama pada minuman yang tersebar luas di Indonesia, Jawa Barat, khususnya Kota Bandung daerah Cibiru. Terdapat usaha olahan kopi yaitu Geez Coffee yang memiliki keunikan pada jenis kopi yang dipilih. Permasalahan yang terjadi pada usaha yang dilakukan oleh Geez Coffee sendiri yaitu produksi, pemasaran, keuangan, modal usaha. Dalam mengelola usaha ini pula peneliti menggunakan berbagai strategi seperti Business Model Canvas, analisis SWOT, Five Forces Porter, Ansoff Matrix, Target and Performance, dan BCG Matrix untuk melakukan pengembangan usaha. Hasil dari penelitian ini adalah perlu mencari modal yang lebih untuk mencakup pasar lebih luas serta memaksimalkan kegiatan dalam pembuatan produk baru melalui repackaging, pembuatan laporan keuangan, pendaftaran legalitas seperti halal produk dan pembuatan HKI sebagai salah satu hal yang bersangkutan dengan kegiatan usaha yang dijalankan.
The Role of Islamic Personality on Entrepreneurial Intention through Entrepreneurial Self-Efficacy Assyofa, Allya Roosallyn; Maharani, Nina; Rohandi, Moch. Malik Akbar; Handri
MIMBAR : Jurnal Sosial dan Pembangunan Volume 41, No. 1, (June 2025) [Accredited Sinta 3, No 79/E/KPT/2023]
Publisher : UPT Publikasi Ilmiah (Universitas Islam Bandung)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mimbar.v41i1.4875

Abstract

Islam encourages Muslims to become entrepreneurs, where Islam encourage Muslims to become an entrepreneur, where entrepreneurs play an important role in economic growth and increasing employment opportunities. Students are prepared by universities to create jobs by providing entrepreneurship education. A personality that reflects Islamic traits can play an important role in increasing one's entrepreneurial self-efficacy. This study seeks to find the relationship between Islamic personality in forming entrepreneurial self-efficacy, which in turn influences students' intentions to engage in entrepreneurial activities. The respondents in this research were 195 students in Bandung. The data in this study were analysed using regression, correlation and path analysis. Verification data analysis is used to verify the truth of the hypothesis using SmartPLS 4.0. The results of this research show that Islamic personality has a significant positive effect on entrepreneurial intentions through entrepreneurial self-efficacy, apart from that entrepreneurial self-efficacy has the greatest influence on entrepreneurial intentions.
Co-Authors Allya Roosallyn Assyofa Gisti Khoerunisa Handri Mahani, Septiana Ayu Estri Nina Maharani