Garuda - Garba Rujukan Digital

p-Index From 2020 - 2025

3.147

P-Index

This Author published in this journals

All Journal Jurnal Manajemen dan Bisnis (Performa) Journal The Winners Al-Fath Jurnal Fundamental Justice Jurnal Riset Manajemen dan Bisnis Bandung Conference Series: Business and Management MIMBAR : Jurnal Sosial dan Pembangunan Engagement: Jurnal Pengabdian Kepada Masyarakat

Nina Maharani

Prodi Manajemen Fakultas Ekonomi & Bisnis Universitas Islam Bandung

Author-ID : 963961

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Social Sciences Other

Published : 24 Documents Claim Missing Document

Claim Missing Document

Articles

1 2 3

Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram Nina Maharani; Lufthia Sevriana
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4049

The research purposes were (1) to find out the most dominant variable (either it was attitude, motivation, knowledge or lifestyle) that had influenced consumers to do shopping through Instagram, and (2) to give a contribution to the marketing strategy for seller/reseller who run an online business through Instagram. The method of this research was a survey with 154 people as the sample. The sample selection technique of this research was accidental sampling. Data analysis of this research used a confirmatory factor analysis. It finds that the most dominant variable that influences consumers’ purchasing decision through Instagram is consumers’ knowledge. By knowing what the most dominant variable is, this study proposes the most appropriate marketing strategy base to the promotion of a brand in Instagram. The segmentation bases that can be used in Instagram are gender, social class, age, and lifestyle. The marketing target includes women of middle social class ranging from 15 until 25 years old. Most products sold in Instagram are related to fashion, accessories, and gadget.

Perbedaan Display Toko Offline dan Toko Online Untuk Produk Pakaian Wanita Heni Iswati; Nina Maharani
Jurnal Manajemen Bisnis Performa Vol 16, No 2 (2019)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v16i2.4880

Along with the development of technology, the way to buy clothing products has also shifted. Purchases through an offline store where consumers come directly to the store to buy, and through online stores where consumers can shop through gadgets anytime and anywhere. The purpose of this study was to determine the perceptions and differences of offline store and online stores displays. The method used was descriptive and quantitative about 400 respondents in the city of Bandung. Whereas previously the respondents had also accessed or purchased women's clothing products through offline and online stores. Based on the results obtained there are differences between offline and online store displays. In terms of practicality in buying and time, online stores get a good response, while in the information and quality of products, online stores get less response. Regarding prices, there is no significant difference between offline and online stores. Although there are differences between offline and online stores, they do not turn off the market and the sales system that is carried out between the two shops. Because these differences make the two stores unique. But overall the online store is more in demand because of its ease when accessed by consumers. Keywords: offline shop, online shop, display

Pengaruh Experiential Marketing Pada Hypermart Nina Maharani
Jurnal Manajemen Bisnis Performa Vol 11, No 1 (2014)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.4712

Bisnis ritel modern dengan format minimarket, Supermarket dan Hypermarket berkembang dengan pesat hal ini ditandai dengan semakin banyaknya gerai ritel yang beroperasi serta meningkatnya omzet dari tahun ke tahun. Gerai ritel ini dimiliki oleh pengusaha nasional maupun pengusaha luar negeri yang memasuki pasar domestik. Hal ini menyebabkan persaingan di bisnis ritel semakin ketat, salah satu strategi memenangkan persaingan adalah memberikan pengalaman yang menyentuh hati dan perasaan konsumen (Experiential marketing) dengan menggunakan dua keranngka utamanya yaitu : Experiential Provider dan Strategic Experiential modules

PROSES PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN TERHADAP PRODUK IPHONE DI BANDUNG Nina Maharani
Jurnal Manajemen Bisnis Performa Vol 12, No 1 (2015)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i1.3043

Peningkatan mobilitas masyarakat memacu inovasi dalam bidang teknologi. Masyarakat bukan hanya membutuhkan alat komunikasi untuk sekedar bertukar pesan, masyarakat juga membutuhkan jaringan internet yang mudah dibawa kemana saja mereka beraktivitas. Perusahaan produsen telepon selular berupaya memenuhi kebutuhan masyarakat dengan mengeluarkan produk telepon pintar (smartphone). Merek telepon pintar (smartphone) yang dikenal luas oleh masyarakat diantaranya adalah Iphone, Samsung, dan Blackberry. Keputusan pembelian setiap konsumen dilatarbelakangi oleh faktor yang berbeda-beda. Para produsen harus mengikuti faktor-faktor apa saja yang melatarbelakangi keputusan pembelian konsumen atas suatu produk. Objek dalam penelitian ini adalah konsumen Iphone. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Analisa data dengan menggunakan hasil frekuensi jawaban responden terbanyak/ jumlah responden X 100%. Proses pengambilan keputusan pembelian konsumen dalam pembelian produk Iphone melalui lima tahap yaitu: pengenalan kebutuhan, pencarian informasi, evaluasi alternatif, pembelian serta perilaku pasca pembelian.Faktor yang menjadi kriteria utama dalam pembelian Iphone adalah merek, fitur, fungsi komunikasi, dan fungsi hiburan.

Pengaruh E-Service Quality dan E–Recovery Service Quality Terhadap E-Loyalty Pada Pelanggan PT. X Fitur PT. X Zenda Eka Brilian; Ratih Tresnati; Nina Maharani
Jurnal Riset Manajemen dan Bisnis Volume 1, No. 2, Desember 2021 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Abstract. This study aims to determine how much influence E-Service Quality and E-Recovery Service Quality have on E-Loyalty on PT. X customers with PT. X features. This researcher uses a survey method. With the sampling method, namely the purposive sampling technique aimed at PT. X Features PT. X customers in Bandung City by distributing questionnaires to 100 respondents. The results of this study partially and simultaneously found that E-Service Quality and E-Recovery Service Quality have a significant positive effect on E-Loyalty on PT. X customers with PT. X features. E-Recovery Service Quality terhadap E-Loyalty pada pelanggan PT. X dengan fitur PT. X . Peneliti ini menggunakan metode survey. Dengan metode pengambilan sampel yaitu dengan teknik purposive sampling yang ditujukan kepada pelanggan PT. X Fitur PT. X di Kota Bandung dengan menyebarkan kuesioner kepada 100 responden. Hasil penelitian ini secara parsial dan simultan menemukan bahwa E-Service Quality dan E-Recovery Service Quality berpengaruh positif signifikan terhadap E-Loyalty pada pelanggan PT. X dengan fitur PT. X

Pengaruh E-service quality dan Sales Promotion terhadap Customer Loyalty pada Penggunaan Layanan Transportasi Online Ima Hilmawati; Nina Maharani; Septiana Estri
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the effect of E-Service Quality and Sales Promotion on Customer Loyalty on the use of the Gojek Application in the Goride category partially and simultaneously. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is non-probability sampling purposive sampling technique. The sample in this study were 100 respondents who had used the Gojek application service in the Goride category. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the E-Service Quality variable partially has a significant effect on Customer Loyalty, Sales Promotion partially has a significant effect on Customer Loyalty, E-Service Quality and Sales Promotion simultaneously have a significant effect on the Customer Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui besar pengaruh E-Service Quality dan Sales Promotion terhadap Customer Loyalty pada penggunan Aplikasi Gojek kategori Goride secara parsial dan simultan. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik nonprobability sampling purposive sampling. Sampel dalam penelitian ini adalah 100 orang responden yang pernah menggunakan layanan aplikasi Gojek kategori Goride. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap Customer Loyalty, Sales Promotion secara parsial berpengaruh signifikan terhadap Customer Loyalty, E-Service Quality dan Sales Promotion secara simultan berpengaruh signifikan pada variabel Loyalitas Pelanggan.

Pengaruh Store Atmosphere dan Lokasi terhadap Minat Beli Konsumen Pada UD Merdeka Notog di Purwokerto Niki Puja Pratini; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the description of the store atmosphere, location, and buying interest at UD Merdeka Notog, to determine the effect of store atmosphere on buying interest, to determine the effect of location on buying interest, to determine the effect of store atmosphere and location on buying interest. The research method used is a survey method, the type of research used is quantitative. The sampling technique used was non-probability sampling, and the chosen one was accidental sampling. The sample in this study amounted to 125 respondents. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the application of the store atmosphere by the store is quite good, the application of the location by the store is quite good, and consumer buying interest in the UD Merdeka Notog minimarket is good. The store atmosphere variable partially has a significant effect on buying interest, location partially has a significant effect on buying interest, store atmosphere and location simultaneously have a significant effect on buying interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran store atmosphere, lokasi, dan minat beli UD Merdeka Notog, untuk mengetahui pengaruh store atmosphere terhadap minat beli, untuk mengetahui pengaruh lokasi terhadap minat beli, untuk mengetahui pengaruh store atmosphere dan lokasi terhadap minat beli. Metode penelitian yang digunakan adalah metode survey, jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel menggunakan teknik nonprobability sampling, dan yang dipilih adalah accidental sampling. Sampel pada penelitian ini berjumlah 125 responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi liniar berganda untuk mengetahui arah hubungan antara variable independen terhadap variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan store atmosphere yang dilakukan toko cukup baik, penerapan lokasi yang dilakukan toko cukup baik, dan minat beli konsumen terhadap minimarket UD Merdeka Notog baik. Variabel store atmosphere secara parsial berpengaruh signifikan terhadap minat beli, lokasi secara parsial berpengaruh signifikan terhadap minat beli, store atmosphere dan lokasi secara simultan berpengaruh signifikan terhadap minat beli.

Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19 Dinda Septiana Widya; Dedy Ansari Harahap; Nina Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the description of the E-Service Quality and E-Word of Mouth on E-Loyalty during the Covid-19 Pandemic on IndiHome Users KCU Ahmad Yani Bandung City, to find out how much influence E-Service Quality has on customer E-Loyalty, to find out how much influence E-Word of Mouth has on customer E-Loyalty, and to find out how big the effect of E-Loyalty is. Service Quality and E-Word of Mouth on Customer E-Loyalty for IndiHome Users KCU Ahmad Yani Bandung City. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is accidental sampling technique. The sample in this study were 185 respondents who were active customers of IndiHome KCU Ahmad Yani, Bandung City. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the E-Service Quality variable partially has a significant effect on Customer E-Loyalty, partially E-Word of Mouth has a significant effect on Customer E-Loyalty, and E-Service Quality and E-Word of Mouth simultaneously have a significant effect. on the Customer E-Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran E-Service QualityDan E-Word of Mouth Terhadap E-Loyalty Masa Pandemi Covid-19 Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung, untuk mengetahui besar pengaruh E-Service Quality terhadap E-Loyalty Pelanggan, untuk mengetahui besar pengaruh E-Word of Mouth terhadap E-Loyalty Pelanggan, dan untuk mengetahui besar pengaruh E-Service QualityDan E-Word of Mouth terhadap E-Loyalty Pelanggan Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik accidental sampling. Sampel dalam penelitian ini adalah 185 orang responden pelanggan aktif IndiHome KCU Ahmad Yani Kota Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, E-Word of Mouth secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, dan E-Service Quality dan E-Word of Mouth secara simultan berpengaruh signifikan pada variabel E-Loyalty Pelanggan.

Pengaruh Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen pada Coffee Shop Kawan Kopi Bandung Syafira Betari; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Abstract. This study aims to determine the influence of product quality, location, and buying interest at Kawan Kopi coffee shop Bandung, to determine the effect of quality product on buying interest, to determine the effect of location on buying interest, and to determine the influence of product quality and location on consumer buying interest at Kawan Kopi coffee shop Bandung. The research method used is descriptive and verification method. The type of research used is quantitative. The sampling technique used is non-probability sampling technique. The sample in this study were 94 consumer respondents at the Kawan Kopi coffee shop Bandung. The data collection technique used id a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the Product Quality partially has a significant effect on Consumer Buying Interest, Location partially has a significant effect on Consumer Buying Interest and Product Quality and Location simultaneously have a significant effect on Consumer Buying Interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran kualitas produk, lokasi, dan minat beli konsumen coffee shop Kawan Kopi Bandung, untuk mengetahui pengaruh kualitas produk terhadap minat beli konsumen, untuk mengetahui pengaruh lokasi terhadap minat beli konsumen, untuk mengetahui pengaruh kualitas produk dan lokasi terhadap minat beli konsumen pada coffee shop Kawan Kopi Bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan yang dilakukan yaitu teknik non-probability sampling. Sampel dalam penelitian ini adalah 94 orang responden konsumen pada coffee shop Kawan Kopi Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menyatakan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap minat beli konsumen, lokasi secara parsial berpengaruh signifikan terhadap minat beli konsumen, dan kualitas produk dan lokasi secara simultan berpengaruh signifikan pada minat beli konsumen.

Pengaruh Kualitas Makanan dan Ulasan Online terhadap Niat Beli di Kopi Janji Jiwa Permata Cimahi pada Aplikasi Gofood Arya Pramanda Putra; Nina Maharani; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.5620

Abstract. This study aims to find out how the description of food quality, online reviews and purchase intentions at Kopi Janji Jiwa Permata Cimahi, and how much influence food quality, online reviews have on purchase intentions partially and simultaneosly. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this research is purposive sampling. The population in this study are consumers who have purchased Kopi Janji Jiwa Permata Cimahi using the Gofood application with a sample of 100 respondents. The data analysis used in this research is descriptive analysis and using multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study show that food quality partially has a significant effect on purchase intention, partially online reviews have a significant effect on purchase intention, and food quality and online reviews simultaneously affect purchase intention. Keywords: Food Quality, Online Customer Reviews, Purchase Intention Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran kualitas makanan, ulasan online dan niat beli di Kopi Janji Jiwa Permata Cimahi, serta seberapa besar pengaruh kualitas makanan, ulasan online terhadap niat beli secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli Kopi Janji Jiwa Permata Cimahi menggunakan aplikasi Gofood dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukan kualitas makanan secara parsial berpengaruh signifikan terhadap niat beli, ulasan online secara parsial berpengaruh signifikan terhadap niat beli, Serta kualitas makanan dan ulasan online secara simultan berpengaruh terhadap niat beli. Kata Kunci: Kualitas Makanan, Ulasan Online, Niat Beli.

Co-Authors Allya Roosallyn Assyofa Allya Roosalyn Arya Pramanda Putra Dede R Oktini Dedy Ansari Harahap Dedy Ansari Harahap Dega, Dega Abietia Kresna Dinda Septiana Widya Dwi Nugraha, Yudha Estri Mahani, Septiana A Handri HANUGRAH TITI HABSARI Heni Iswati Hermayadi, Maydy Indira Ima Hilmawati INDANA ZULFA Indra Fajar Alamsyah Moch Malik A Rohandi Moch. Malik Akbar Rohandi Moch. Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Muhammad Khofan Mustakhfan Tafdrian Muhammad Taufik Rahman Musyarrofah Niki Puja Pratini Nindya Saraswati Nurdin Nurdin Ramanda Jundi Wafi Ratih Tresnati Reinaldy Indraka Parikenan Rezi Muhamad Taufik Permana Rohandi, Moch. Malik Akbar Septiana Estri Syafira Betari Syamsul Arifin Tiara Ramadhan Nabiila Al-Faatihah Yudha Dwi Nugraha Zenda Eka Brilian

Title

Found 24 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 24 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 24 Documents
Search