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Analysis of Attitude, Motivation, Knowledge and Lifestyle of the Consumers in Bandung Who Shop through Instagram Nina Maharani; Lufthia Sevriana
The Winners Vol. 18 No. 1 (2017): The Winners Vol. 18 No. 1 2017
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v18i1.4049

Abstract

The research purposes were (1) to find out the most dominant variable (either it was attitude, motivation, knowledge or lifestyle) that had influenced consumers to do shopping through Instagram, and (2) to give a contribution to the marketing strategy for seller/reseller who run an online business through Instagram. The method of this research was a survey with 154 people as the sample. The sample selection technique of this research was accidental sampling. Data analysis of this research used a confirmatory factor analysis. It finds that the most dominant variable that influences consumers’ purchasing decision through Instagram is consumers’ knowledge. By knowing what the most dominant variable is, this study proposes the most appropriate marketing strategy base to the promotion of a brand in Instagram. The segmentation bases that can be used in Instagram are gender, social class, age, and lifestyle. The marketing target includes women of middle social class ranging from 15 until 25 years old. Most products sold in Instagram are related to fashion, accessories, and gadget.
Pengaruh E-Service Quality dan E–Recovery Service Quality Terhadap E-Loyalty Pada Pelanggan PT. X Fitur PT. X Zenda Eka Brilian; Ratih Tresnati; Nina Maharani
Jurnal Riset Manajemen dan Bisnis Volume 1, No. 2, Desember 2021 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (293.363 KB) | DOI: 10.29313/jrmb.v1i2.384

Abstract

Abstract. This study aims to determine how much influence E-Service Quality and E-Recovery Service Quality have on E-Loyalty on PT. X customers with PT. X features. This researcher uses a survey method. With the sampling method, namely the purposive sampling technique aimed at PT. X Features PT. X customers in Bandung City by distributing questionnaires to 100 respondents. The results of this study partially and simultaneously found that E-Service Quality and E-Recovery Service Quality have a significant positive effect on E-Loyalty on PT. X customers with PT. X features. E-Recovery Service Quality terhadap E-Loyalty pada pelanggan PT. X dengan fitur PT. X . Peneliti ini menggunakan metode survey. Dengan metode pengambilan sampel yaitu dengan teknik purposive sampling yang ditujukan kepada pelanggan PT. X Fitur PT. X di Kota Bandung dengan menyebarkan kuesioner kepada 100 responden. Hasil penelitian ini secara parsial dan simultan menemukan bahwa E-Service Quality dan E-Recovery Service Quality berpengaruh positif signifikan terhadap E-Loyalty pada pelanggan PT. X dengan fitur PT. X
Pengaruh E-service quality dan Sales Promotion terhadap Customer Loyalty pada Penggunaan Layanan Transportasi Online Ima Hilmawati; Nina Maharani; Septiana Estri
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.992 KB) | DOI: 10.29313/bcsbm.v2i1.621

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Abstract. This study aims to determine the effect of E-Service Quality and Sales Promotion on Customer Loyalty on the use of the Gojek Application in the Goride category partially and simultaneously. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is non-probability sampling purposive sampling technique. The sample in this study were 100 respondents who had used the Gojek application service in the Goride category. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the E-Service Quality variable partially has a significant effect on Customer Loyalty, Sales Promotion partially has a significant effect on Customer Loyalty, E-Service Quality and Sales Promotion simultaneously have a significant effect on the Customer Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui besar pengaruh E-Service Quality dan Sales Promotion terhadap Customer Loyalty pada penggunan Aplikasi Gojek kategori Goride secara parsial dan simultan. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik nonprobability sampling purposive sampling. Sampel dalam penelitian ini adalah 100 orang responden yang pernah menggunakan layanan aplikasi Gojek kategori Goride. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap Customer Loyalty, Sales Promotion secara parsial berpengaruh signifikan terhadap Customer Loyalty, E-Service Quality dan Sales Promotion secara simultan berpengaruh signifikan pada variabel Loyalitas Pelanggan.
Pengaruh Store Atmosphere dan Lokasi terhadap Minat Beli Konsumen Pada UD Merdeka Notog di Purwokerto Niki Puja Pratini; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.614 KB) | DOI: 10.29313/bcsbm.v2i1.2322

Abstract

Abstract. This study aims to determine the description of the store atmosphere, location, and buying interest at UD Merdeka Notog, to determine the effect of store atmosphere on buying interest, to determine the effect of location on buying interest, to determine the effect of store atmosphere and location on buying interest. The research method used is a survey method, the type of research used is quantitative. The sampling technique used was non-probability sampling, and the chosen one was accidental sampling. The sample in this study amounted to 125 respondents. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the application of the store atmosphere by the store is quite good, the application of the location by the store is quite good, and consumer buying interest in the UD Merdeka Notog minimarket is good. The store atmosphere variable partially has a significant effect on buying interest, location partially has a significant effect on buying interest, store atmosphere and location simultaneously have a significant effect on buying interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran store atmosphere, lokasi, dan minat beli UD Merdeka Notog, untuk mengetahui pengaruh store atmosphere terhadap minat beli, untuk mengetahui pengaruh lokasi terhadap minat beli, untuk mengetahui pengaruh store atmosphere dan lokasi terhadap minat beli. Metode penelitian yang digunakan adalah metode survey, jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel menggunakan teknik nonprobability sampling, dan yang dipilih adalah accidental sampling. Sampel pada penelitian ini berjumlah 125 responden. Teknik pengumpulan data yang digunakan adalah kuesioner. Metode analisis data yang digunakan adalah analisis regresi liniar berganda untuk mengetahui arah hubungan antara variable independen terhadap variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan store atmosphere yang dilakukan toko cukup baik, penerapan lokasi yang dilakukan toko cukup baik, dan minat beli konsumen terhadap minimarket UD Merdeka Notog baik. Variabel store atmosphere secara parsial berpengaruh signifikan terhadap minat beli, lokasi secara parsial berpengaruh signifikan terhadap minat beli, store atmosphere dan lokasi secara simultan berpengaruh signifikan terhadap minat beli.
Pengaruh Brand Image dan Electronic Word Of Mouth Melalui Instagram terhadap Minat Beli Konsumen Maulana Yoga Pratama; Nina Maharani, Moch Malik Akbar R
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.008 KB) | DOI: 10.29313/bcsbm.v2i1.2421

Abstract

Abstract. This study aims to determine respondents responses regarding Brand Image, Electronic Word Of Mouth, and Purchase Interest Consumers on Jambal Roti Anugrah products, to find out how big the influence of Brand Image and Electronic Word Of Mouth on Interest in Buying Jambal Roti Anugrah products. The research method used is a survey method. The type of research used is quantitative. The sampling technique used was accidental sampling and the sample in this study were 100 respondents who had bought Jambal Roti Anugrah. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that Brand Image Jambal Roti Anugrah'simplementation is quite good, Jambal Roti Anugrah Electronic Word of Mouth implementation is good, and consumers' buying interest in Jambal Roti Anugrah is good. Brand Image has a significant effect on Buying Interest, Electronic Word Of Mouth has a significant effect on Buying Interest, and Brand Image and Electronic Word Of Mouth simultaneously have a significant effect on the Buying Interest variable. Abstrak. Penelitian ini bertujuan untuk mengetahui tanggapan responden mengenai Brand Image, Electronic Word Of Mouth, dan Minat Beli konsumen pada produk Jambal roti Anugrah, untuk mengetahui besar pengaruh Brand Image dan Electronic Word Of Mouth terhadap Minat Beli produk Jambal roti Anugrah. Metode Penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik accidental sampling dan sampel dalam penelitian ini adalah 100 orang responden yang pernah membeli jambal roti Anugrah. Teknik pengumpulan data yang digunakan adalah Kuisioner. Metode analisis data yang digunakan adalah analisis regresi linear berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil Penelitian ini menyatakan bahwa penerapan Brand Image yang dilakukan Jambal roti Anugrah cukup baik, penerapan Electronic Word Of Mouth yang dilakukan Jambal roti Anugrah baik, dan Minat Beli konsumen terhadap Jambal roti Anugrah baik. Brand Image berpengaruh signifikan terhadap Minat Beli, Electronic Word Of Mouth berpengaruh signifikan terhadap Minat Beli, dan Brand Image dan Electronic Word Of Mouth secara simultan berpengaruh signifikan pada variabel Minat Beli.
Pengaruh E-Service Quality dan E-Word Of Mouth terhadap E-Loyalty Masa Pandemi Covid-19 Dinda Septiana Widya; Dedy Ansari Harahap; Nina Maharani
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (272.985 KB) | DOI: 10.29313/bcsbm.v2i1.2432

Abstract

Abstract. This study aims to determine the description of the E-Service Quality and E-Word of Mouth on E-Loyalty during the Covid-19 Pandemic on IndiHome Users KCU Ahmad Yani Bandung City, to find out how much influence E-Service Quality has on customer E-Loyalty, to find out how much influence E-Word of Mouth has on customer E-Loyalty, and to find out how big the effect of E-Loyalty is. Service Quality and E-Word of Mouth on Customer E-Loyalty for IndiHome Users KCU Ahmad Yani Bandung City. The research method used is a survey method. The type of research used is quantitative. The sampling technique used is accidental sampling technique. The sample in this study were 185 respondents who were active customers of IndiHome KCU Ahmad Yani, Bandung City. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study indicate that the E-Service Quality variable partially has a significant effect on Customer E-Loyalty, partially E-Word of Mouth has a significant effect on Customer E-Loyalty, and E-Service Quality and E-Word of Mouth simultaneously have a significant effect. on the Customer E-Loyalty variable. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran E-Service QualityDan E-Word of Mouth Terhadap E-Loyalty Masa Pandemi Covid-19 Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung, untuk mengetahui besar pengaruh E-Service Quality terhadap E-Loyalty Pelanggan, untuk mengetahui besar pengaruh E-Word of Mouth terhadap E-Loyalty Pelanggan, dan untuk mengetahui besar pengaruh E-Service QualityDan E-Word of Mouth terhadap E-Loyalty Pelanggan Pada Pengguna IndiHome KCU Ahmad Yani Kota Bandung. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu teknik accidental sampling. Sampel dalam penelitian ini adalah 185 orang responden pelanggan aktif IndiHome KCU Ahmad Yani Kota Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependent. Hasil penelitian ini menyatakan bahwa variabel E-Service Quality secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, E-Word of Mouth secara parsial berpengaruh signifikan terhadap E-Loyalty Pelanggan, dan E-Service Quality dan E-Word of Mouth secara simultan berpengaruh signifikan pada variabel E-Loyalty Pelanggan.
Pengaruh Kualitas Produk dan Lokasi terhadap Minat Beli Konsumen pada Coffee Shop Kawan Kopi Bandung Syafira Betari; Nina Maharani; Dedy Ansari Harahap
Bandung Conference Series: Business and Management Vol. 2 No. 1 (2022): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (242.533 KB) | DOI: 10.29313/bcsbm.v2i1.2434

Abstract

Abstract. This study aims to determine the influence of product quality, location, and buying interest at Kawan Kopi coffee shop Bandung, to determine the effect of quality product on buying interest, to determine the effect of location on buying interest, and to determine the influence of product quality and location on consumer buying interest at Kawan Kopi coffee shop Bandung. The research method used is descriptive and verification method. The type of research used is quantitative. The sampling technique used is non-probability sampling technique. The sample in this study were 94 consumer respondents at the Kawan Kopi coffee shop Bandung. The data collection technique used id a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variable and the dependent variable. The results of this study state that the Product Quality partially has a significant effect on Consumer Buying Interest, Location partially has a significant effect on Consumer Buying Interest and Product Quality and Location simultaneously have a significant effect on Consumer Buying Interest. Abstrak. Penelitian ini bertujuan untuk mengetahui gambaran kualitas produk, lokasi, dan minat beli konsumen coffee shop Kawan Kopi Bandung, untuk mengetahui pengaruh kualitas produk terhadap minat beli konsumen, untuk mengetahui pengaruh lokasi terhadap minat beli konsumen, untuk mengetahui pengaruh kualitas produk dan lokasi terhadap minat beli konsumen pada coffee shop Kawan Kopi Bandung. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan yang dilakukan yaitu teknik non-probability sampling. Sampel dalam penelitian ini adalah 94 orang responden konsumen pada coffee shop Kawan Kopi Bandung. Teknik pengumpulan data yang digunakan adalah Kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel independen dengan variabel dependen. Hasil penelitian ini menyatakan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap minat beli konsumen, lokasi secara parsial berpengaruh signifikan terhadap minat beli konsumen, dan kualitas produk dan lokasi secara simultan berpengaruh signifikan pada minat beli konsumen.
Pengaruh Kualitas Makanan dan Ulasan Online terhadap Niat Beli di Kopi Janji Jiwa Permata Cimahi pada Aplikasi Gofood Arya Pramanda Putra; Nina Maharani; Moch. Malik Akbar Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.5620

Abstract

Abstract. This study aims to find out how the description of food quality, online reviews and purchase intentions at Kopi Janji Jiwa Permata Cimahi, and how much influence food quality, online reviews have on purchase intentions partially and simultaneosly. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this research is purposive sampling. The population in this study are consumers who have purchased Kopi Janji Jiwa Permata Cimahi using the Gofood application with a sample of 100 respondents. The data analysis used in this research is descriptive analysis and using multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study show that food quality partially has a significant effect on purchase intention, partially online reviews have a significant effect on purchase intention, and food quality and online reviews simultaneously affect purchase intention. Keywords: Food Quality, Online Customer Reviews, Purchase Intention Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran kualitas makanan, ulasan online dan niat beli di Kopi Janji Jiwa Permata Cimahi, serta seberapa besar pengaruh kualitas makanan, ulasan online terhadap niat beli secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli Kopi Janji Jiwa Permata Cimahi menggunakan aplikasi Gofood dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukan kualitas makanan secara parsial berpengaruh signifikan terhadap niat beli, ulasan online secara parsial berpengaruh signifikan terhadap niat beli, Serta kualitas makanan dan ulasan online secara simultan berpengaruh terhadap niat beli. Kata Kunci: Kualitas Makanan, Ulasan Online, Niat Beli.
Pengaruh Kualitas Produk dan Lokasi terhadap Keputusan Pembelian Konsumen pada Kedai Mie Yamin dan Bakso Restorja Tiara Ramadhan Nabiila Al-Faatihah; Nina Maharani; Dede R Oktini
Bandung Conference Series: Business and Management Vol. 3 No. 1 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i1.6552

Abstract

Abstract. This study aims to find out how the description of product quality, location and consumer purchasing decisions at Kedai Mie Yamin and Bakso Restorja, and how much influence product quality, location have on consumer purchasing decisions partially and simultaneously. This research is a type of descriptive and verification research using quantitative research methods. The sampling technique used in this research is purposive sampling. The population in this study are consumers who have purchased food products from Kedai Mie Yamin and Bakso Restorja with a sample of 100 respondents. Data analysis used in this research is descriptive analysis and uses multiple linear regression analysis with hypothesis testing using t-test and f-test analysis. The results of this study indicate that product quality partially has a significant effect on consumer purchasing decisions, location partially has a significant effect on consumer purchasing decisions, and product quality and location simultaneously influence consumer purchasing decisions. Abstrak. Penelitian ini bertujuan untuk mengetahui bagaimana gambaran kualitas produk, lokasi dan keputusan pembelian konsumen pada Kedai Mie Yamin dan Bakso Restorja, serta seberapa besar pengaruh kualitas produk, lokasi terhadap keputusan pembelian konsumen secara parsial dan simultan. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan menggunakan metode penelitian kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan Kedai Mie Yamin dan Bakso Restorja dengan sampel sebanyak 100 responden. Analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan menggunakan analisis regresi linier berganda dengan pengujian hipotesis menggunakan analisis uji-t dan uji-f. Hasil penelitian ini menunjukkan bahwa kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, lokasi secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen, serta kualitas produk dan lokasi secara simultan berpengaruh terhadap keputusan pembelian konsumen.
Pengaruh Kualitas Pelayanan dan Kualitas Poduk terhadap Kepuasan Konsumen pada Batas Kata Cafe Dega, Dega Abietia Kresna; Nina Maharani; Moch Malik A Rohandi
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.9379

Abstract

Abstract. This study aims to determine the implementation respondents' responses of Service Quality and Product Quality at Batas Kata Café. To determine the partial influence of service quality on customer satisfaction, product quality on customer satisfaction. To determine the magnitude of the simultaneous influence of service quality and product quality on customer satisfaction at Batas Kata Cafe Cafe. The research method used is a survey method. The type of research used is quantitative. The sampling technique used was the Purposive Sampling Technique and the sample in this study were 130 respondents who had visited the Batas Kata Cafe. The data collection technique used is a questionnaire. The data analysis method used is multiple linear regression analysis to determine the direction of the relationship between the independent variables and the dependent variable.The results of this study stated that the implementation and responses of respondents regarding service quality and product quality were considered good. Service quality and product quality partially and simultaneously have a significant effect on customer satisfaction. Abstrak. Penelitian ini bertujuan untuk mengetahui Penerapan dan tanggapan responden mengenai kualitas pelayanan dan kualitas produk pada Batas Kata Café. Untuk mengetahui besar pengaruh secara parsial dan simultan kualitas pelayanan dan kualitas produk terhadap kepuasan konsumen pada Batas Kata Cafe. Metode penelitian yang digunakan adalah metode survey. Jenis penelitian yang digunakan bersifat kuantitatif. Teknik pengambilan sampel yang dilakukan yaitu Teknik Purposive Sampling dan Sampel dalam penelitian ini adalah 130 orang responden yang pernah berkunjung ke Batas Kata Cafe. Teknik pengumpulan data yang digunakan adalah Kuesioner dan wawancara. Metode analisis data yang digunakan adalah analisis regresi linier berganda untuk mengetahui pengaruh variabel independen dan variabel dependen. Hasil penelitian ini menyatakan bahwa penerapan dan tanggapanresponden mengenai kualitas pelayanan dan kualitas produk dinilai baik. Kualitas pelayanan dan kualitas produk secara parsial dan simultan berpengaruh signifikan terhadap kepuasan konsumen.