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All Journal Jambura Journal of Educational Management Journal of Tourism Sustainability
Bela, Tresna
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Humanities Decision Sciences, Operations Research & Management Social Sciences Other

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Strategi Pengembangan Ekowisata berbasis edukasi Bela, Tresna; Maryani, Enok
Jambura Journal of Educational Management Volume 5 Nomor 2, September 2024
Publisher : JURUSAN MANAJEMEN PENDIDIKAN FAKULTAS ILMU PENDIDIKAN UNIVERSITAS NEGERI GORONTALO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37411/jjem.v5i2.3114

Abstract

Ekowisata dan wisata edukasi dipandang sebagai alat penting dalam konservasi alam dan pelestarian lingkungan. Penelitian ini bertujuan untuk mengeksplorasi peran wisata edukasi dalam konservasi ekowisata dengan fokus pada Tahura Gunung Palasari sebagai destinasi edukasi lingkungan. Penelitian menggunakan pendekatan kualitatif dengan desain eksploratif, pengumpulan data melalui wawancara mendalam dan tinjauan pustaka. Hasil dan analisis SWOT menunjukkan bahwa Tahura Gunung Palasari memiliki potensi besar dalam pengembangan ekowisata berbasis edukasi, dengan kekuatan pada keberlanjutan, manfaat ekonomi bagi masyarakat lokal, dan meningkatkan kesadaran wisatawan terhadap lingkungan. Analisis SWOT juga mengidentifikasi faktor-faktor yang perlu diperhatikan dalam perencanaan strategi pengembangan ekowisata di Tahura Gunung Palasari. Penelitian ini memberikan wawasan baru dalam penerapan wisata edukasi untuk pelestarian lingkungan dan menjadi referensi bagi pengambil keputusan dan praktisi dalam pengembangan pariwisata berkelanjutan di Tahura Gunung Palasari
The Impact of Social Media On The Gastronomy Business Bela, Tresna; Ahmad Hudaiby Galih Kusumah; Riche Cynthia Johan
Journal of Tourism Sustainability Vol. 4 No. 2 (2024): Volume 4 Number 2 2024
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v4i2.133

Abstract

This study examines the effectiveness of marketing strategies deployed on social media platforms such as Facebook, Instagram, and Twitter, highlighting their critical role in driving sales and enhancing visibility for gastronomy businesses in the digital era. Social media enables direct customer interaction, providing business owners with valuable feedback and opportunities to foster strong relationships, ultimately increasing customer loyalty. The research emphasizes the significance of analyzing customer sentiment and exploring key factors influencing consumer behavior, including the impact of influencers and user engagement on these platforms. Findings reveal that prior experiences and consumer knowledge significantly shape gastronomic preferences and decisions, demonstrating the powerful influence of social networks on consumer behavior. By identifying essential elements and adopting data-driven marketing strategies, gastronomy businesses can attract and retain customers while promoting their products. This study employs a systematic literature review (SQLR) methodology to offer a comprehensive understanding of the role of social media in the gastronomy industry, providing actionable insights for practitioners and scholars alike.
Co-Authors Ahmad Hudaiby Galih Kusumah Enok Maryani Riche Cynthia Johan