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All Journal LADU: Journal of Languages and Education Jurnal Pengabdian Masyarakat Bestari (JPMB)
Andriadi, Dian
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Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : LADU: Journal of Languages and Education

 1 
Entrepreneurship Education in a School Andriadi, Dian; Idrus, Ali
LADU: Journal of Languages and Education Vol. 4 No. 3 (2024): May-June
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i3.277

Abstract

Background: The importance of entrepreneurship education in schools and colleges is also increasingly felt in this context. With entrepreneurship education, aspiring entrepreneurs can learn how to identify market opportunities, develop business ideas and manage the company well. With entrepreneurship education, entrepreneurs can also gain knowledge about marketing strategies and financial management that will help them increase the profitability of their business. Purpose: The purpose of this study is to describe the importance of starting entrepreneurship education in schools. Design and methods: This research is field research, which is research held in a field or scene with a qualitative approach. This research was conducted at SMA 1 Merangin. Results: The implementation of entrepreneurship education in schools can be done through various creative and interactive learning methods. For example, students can be invited to make a simple business plan, take part in a business simulation, or make visits to local companies. In addition, teachers can also invite successful entrepreneurs as guest speakers to share their experiences and knowledge. entrepreneurship education programs in schools have significant positive impacts. The evaluation conducted helps in identifying the weaknesses of the program and provides direction for necessary improvements.
The Role of Diction in Shaping Brand Image to Influence Consumer Choice in the Digital Age Andriadi, Dian; Sofyan
LADU: Journal of Languages and Education Vol. 4 No. 6 (2024): November-December
Publisher : Mitra Palupi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56724/ladu.v4i6.296

Abstract

Background: While product quality and pricing remain important, the language used in branding and marketing plays a pivotal role in building trust and emotional resonance. Purpose: This study explores the impact of diction as a linguistic strategy in shaping brand image and influencing consumer choice in the digital era. Design and methods: Through a literature review methodology, this research highlights how strategic word choices in branding, product descriptions, and marketing campaigns can create emotional connections and enhance consumer trust. Results: The findings emphasize the importance of integrating linguistic elements into marketing strategies to improve the competitiveness of local products in an increasingly digitalized marketplace.
Co-Authors Ali Idrus Muazza Muazza Sofyan Wahyudi, Lutfi