Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Economics, Management and Accounting
Abdul Aziz, Muh.
Unknown Affiliation
Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Diversification Strategies in Improving MSMe Performance Nurhalimah, Lani; Arrina Lestari, Nurni; Abdul Aziz, Muh.
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.180

Abstract

This research aims to analyze perceived usefulness, social media marketing, and diversification strategies in improving MSME performance. The results of the research show that there is a significant influence between perceived usefulness on diversification strategies, a significant positive influence of perceived usefulness on MSME performance, a significant positive influence of social media marketing on diversification strategies, an insignificant positive influence of social media marketing on MSME performance, and a positive influence diversification strategy has a significant impact on MSME performance. The research method uses quantitative with a purposive sampling technique, for a known population of 254. The sample consists of 108 respondents. Furthermore, the full model SEM test also shows a good model with adequate Goodness Off Fit values. The research results show that the perceived usefulness of social media marketing has a significant positive effect on diversification strategies, which in turn has a significant positive effect on the performance of MSMEs. However, the relationship between social media marketing and MSME performance is not directly significant. This research makes an important contribution in understanding the factors that influence MSME performance through diversification strategies, by considering the role of perceived usefulness and social media marketing.
PRODUCT INNOVATION OF SMEs IN VUCA ERA Muhammad Danial, R. Deni; Alhidayatullah, Alhidayatullah; Khairul Amal, Muhammad; Abdul Aziz, Muh.
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 8 (2024): July
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i8.2308

Abstract

This paper examines SMEs product innovation in the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era. One of the common problems for SMEs in Indonesia is challenges related to product innovation. These challenges are limited human resources and lack of access to technology and knowledge. Thus, product innovation will continue to develop not only with a touch of technology orientation, but also requires optimal inter-functional coordination. This study used quantitative methods on 205 SMEs as respondents. There are three variables that are the object of study, they are Product Innovation as the dependent variable, Technology Orientation as the independent variable and Inter-Functional Coordination as the mediating variable. The results of this study state that the Inter-Functional Coordination variable mediates the relationship between the Technology Orientation variable and the Product Innovation variable. Thus, Technology Orientation will not be optimal in developing SMES Product Innovation, unless SMESs strengthen Inter-Functional Coordination. Inter-functional coordination is a process where various functions or departments in an organization work together and collaborate to achieve common goals.
Co-Authors Alhidayatullah Arrina Lestari, Nurni Khairul Amal, Muhammad Nurhalimah, Lani R Deni Muhammad Danial