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All Journal Majalah Ilmiah Manajemen International Journal of Economics, Management and Accounting
Nurhalimah, Lani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STUDI LITERATUR: MENERAPKAN ETIKA BISNIS BAGI KEPUASAN KONSUMEN DALAM ISLAM siwiyanti, Leonita; Nurhalimah, Lani; Fitriani, Dini; Maulana, Hilman Sayyid; Maulana, Adrian
Majalah Ilmiah Manajemen STIE Aprin Palembang Vol 11 No 3 (2022): Majalah Ilmiah Manajemen STIE Aprin
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Aprin

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.893 KB) | DOI: 10.58437/mim.v11i3.126

Abstract

Studi literatur ini dilakukan untuk mengumpulkan berbagai jenis informasi terhadap penerapan etika bisnis terhadap kepuasan konsumen menurut pandangan Islam. Metode yang digunakan dalam studi ini yaitu studi literatur yang dimana kita harus mengumpulkan beberapa jenis penelitian terlebih dahulu untuk menjawab penerapan etika bisnis terhadap kepuasan konsumen. Maka hasil dari studi ini yaitu penerapan etika bisnis sangat berpengaruh terhadap kepuasan konsumen, karena dengan para pelaku bisnis menerapkan semua kode etik dalam bisnis maka akan terciptanya suatu kepuasan tersendiri bagi para konsumen. Selain itu, sikap yang harus ditanamkan dalam seorang pebisnis yaitu seperti jujur, amanah, tidak merugikan orang lain, dan selalu berbuat baik. Berdasarkan hasil studi literatur ini maka dapat disimpulkan bahwa etika tergadap kepuasan konsumen memegang peranan yang sangat penting sebagai salah satu alat komunikasi dalam berbisnis.
Analysis of Diversification Strategies in Improving MSMe Performance Nurhalimah, Lani; Arrina Lestari, Nurni; Abdul Aziz, Muh.
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.180

Abstract

This research aims to analyze perceived usefulness, social media marketing, and diversification strategies in improving MSME performance. The results of the research show that there is a significant influence between perceived usefulness on diversification strategies, a significant positive influence of perceived usefulness on MSME performance, a significant positive influence of social media marketing on diversification strategies, an insignificant positive influence of social media marketing on MSME performance, and a positive influence diversification strategy has a significant impact on MSME performance. The research method uses quantitative with a purposive sampling technique, for a known population of 254. The sample consists of 108 respondents. Furthermore, the full model SEM test also shows a good model with adequate Goodness Off Fit values. The research results show that the perceived usefulness of social media marketing has a significant positive effect on diversification strategies, which in turn has a significant positive effect on the performance of MSMEs. However, the relationship between social media marketing and MSME performance is not directly significant. This research makes an important contribution in understanding the factors that influence MSME performance through diversification strategies, by considering the role of perceived usefulness and social media marketing.
Co-Authors Abdul Aziz, Muh. Arrina Lestari, Nurni Dini Fitriani, Dini Leonita Siwiyanti Maulana, Adrian Maulana, Hilman Sayyid