Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat International Journal of Economics, Management and Accounting
Arrina Lestari, Nurni
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Diversification Strategies in Improving MSMe Performance Nurhalimah, Lani; Arrina Lestari, Nurni; Abdul Aziz, Muh.
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 2 (2024): July
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i2.180

Abstract

This research aims to analyze perceived usefulness, social media marketing, and diversification strategies in improving MSME performance. The results of the research show that there is a significant influence between perceived usefulness on diversification strategies, a significant positive influence of perceived usefulness on MSME performance, a significant positive influence of social media marketing on diversification strategies, an insignificant positive influence of social media marketing on MSME performance, and a positive influence diversification strategy has a significant impact on MSME performance. The research method uses quantitative with a purposive sampling technique, for a known population of 254. The sample consists of 108 respondents. Furthermore, the full model SEM test also shows a good model with adequate Goodness Off Fit values. The research results show that the perceived usefulness of social media marketing has a significant positive effect on diversification strategies, which in turn has a significant positive effect on the performance of MSMEs. However, the relationship between social media marketing and MSME performance is not directly significant. This research makes an important contribution in understanding the factors that influence MSME performance through diversification strategies, by considering the role of perceived usefulness and social media marketing.
DISEMINASI PENINGKATAN KAPASITAS PENGELOLA BUMDES DAN UMKM DI KECAMATAN GEGERBITUNG Arrina Lestari, Nurni; Khairul Amal, Muhammad; Siwiyanti, Leonita
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 5 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i5.1665-1673

Abstract

Village development is a priority in national development, one way is by building BUMDes and MSMEs to develop village potential with the aim of improving community welfare. Government assistance in the form of village funds is provided to achieve this goal. However, as time goes by, many BUMDes and MSMEs are unable to develop even to the point of stalling. The method of implementing this community service activity is carried out with the stages of observation, training, and mentoring. Based on observations, it was found that some BUMDes managers did not develop businesses based on village potential and there was still a lack of knowledge of village managers about BUMDes. Furthermore, at the training stage, it resulted in an increase of 57% in the understanding of BUMDes and MSME managers. However, in terms of assistance, it is very necessary to have support from regional leaders so that further training needs to be improved, especially in increasing human resources so that good regeneration of BUMDes and MSMEs management is needed in the Gegerbitung District, Sukabumi Regency.
Co-Authors Abdul Aziz, Muh. Khairul Amal, Muhammad Leonita Siwiyanti Nurhalimah, Lani