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All Journal Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Society: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen dan Akuntansi (JURIMA) Jurnal Akuntansi Dan Manajemen
Larasati, Nike
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pengelolaan Sumber Daya Manusia Pada Usaha Pengambilan Sampah Rumah Tangga Djong Larahan Larasati, Nike; Andriyani, Bianka
Society : Jurnal Pengabdian Masyarakat Vol 2, No 3 (2023): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i3.283

Abstract

Djong Larahan adalah usaha rintisan yang bergerak di bidang jasa pengambilan sampah rumah tangga yang beralamat di Kecamatan Pedan Kabupaten Klaten. Permasalahan sampah rumah tangga yang semakin banyak dan lahan pembuangan yang terbatas bagi rumah tangga, membuat pertumbuhan Djong Larahan berkembang pesat. Perkembangan pesat itu memberikan masalah baru terhadap pengelolaan sumber daya manusia yang dimiliki. Kurangnya tenaga kerja lapangan yang berdampak terhadap pelayanan yang diberikan oleh Djong Larahan kepada membernya. Solusi untuk permasalah yang dihadapi oleh Djong Larahan adalah dengan merekrut tambahan pekerja lapangan atau petugas pengambil sampah dan membuat penjadwalan yang rapi serta teratur. Tujuan dari solusi tersebut agar semua area yang menjadi pasar atau member Djong Larahan dapat terlayani dengan tepat dan baik tanpa ada kendala keterlambatan pengambilan sampah. Kegiatan ini dilakukan dengan tahapan sebagai berikut: Pemilihan peserta pengabdian masyarakat yaitu UMKM DJong Larahan; mengidentifikais masalah dengan sesi konsultasi, menentukan solusi permasalahan dan melakukan monitoring pendampingan.
PENGARUH PENGGUNAAN APLIKASI E-COMMERCE, INTENSITAS IKLAN DAN POTONGAN HARGA TERHADAP IMPULSIVE BUYING KONSUMEN GENERASI MILENIAL Geraldo, Ronald Ivan; Tobing, Rudy P.; Larasati, Nike
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i3.766

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh penggunaan aplikasi e-commerce,intensitas iklan dan potongan harga terhadap impulsive buying. Pada penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan jumlah 100 responden. Responden penelitian ini ada konsumen generasi milenial yang berusia 17-27 tahun yang pernah belanja online di aplikasi e-commerce. Instrumen yang digunakan berupa kuesioner yang berisi 20 pernyataan. Pengujian instrumen menggunakan uji validitas dan uji reliabilitas. Analisis data menggunakan analisis korelasi, sedangkan untuk pengujian hipotesis menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara aplikasi e-commerce, intensitas iklan dan potongan harga terhadap impulsive buying dengan nilai R-Square sebesar 0,523. konsumen generasi milenial yang pernah memakai aplikasi e-commerce dan melakukan pembelian di aplikasi e-commerce yang dipengaruhi oleh iklan dan potongan harga. Masih ada variabel lain yang mempengaruhi impulsive buying yang tidak di bahas di penelitian ini.
PENGARUH GREEN AWARENESS, GREEN PACKAGING TERHADAP MINAT BELI GREEN PRODUCT Dermawan, Irham Pandu; Tobing, Rudy P.; Larasati, Nike
Jurnal Riset Manajemen dan Akuntansi Vol. 2 No. 3 (2022): Desember: Jurnal Riset Manajemen dan Akuntansi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurima.v2i3.871

Abstract

Tested in this study, the influence of green awareness and green packaging on the interest in buying green products. The research approach is in the form of quantitative associatives. The data collection was obtained from 100 respondents through an online survey. The determination of the respondent sample was taken through simple random sampling which included probability sampling techniques, with the determination of the sample size in an unknown population using the Cochran formula. The people of Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) were the targets of research that was determined to be consumers of Aqua gallons of Bottled Drinking Water (AMDK) at least once. Data is collected through the distribution of online questionnaires using Google Forms. The research took place from February-September 2022 with a series of research in the form of scheduling, actualization (data collected, worked on, spelled out), and the formation of reports. The hypothesis was tested with a simple linear regression analysis, along with a t-test and an R2 test. The study concluded that partially green awareness and green packaging did not significantly affect the interest in buying green products. The research was limited to the place of residence of respondents from Jabodetabek, both independent variables were only partially tested against dependent variables, and independent variables had a very low ability to describe dependent variables as evidenced by small R2 values.
A PENGARUH DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PEMBELIAN BATIK DI E-COMMERCE TIKTOK SHOP) Aprian Aditama, Rizky Ramadhan; Larasati, Nike; Paramita Pratita, Mutya
Jurnal Akuntansi Dan Manajemen Vol 35 No 2 (2024): JAM Vol 35 No 2 Agustus 2024
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i2.140

Abstract

This study aims to determine the effect of digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This study also aims to determine the effect of consumer trust mediating the relationship between digital marketing and brand image on the decision to purchase batik clothes on the TikTok shop application. This type of research is quantitative with a sample of 100 respondents. The data collection technique used is a questionnaire. The data analysis method in this study is multiple linear regression analysis using SPSS software. The results of the study show that the digital marketing variable has a significant effect on purchasing decisions with a t-count value of 3.396> t-table 1.660, and a significance value of 0.001 <0.05. The brand image variable has a significant effect on purchasing decisions with a t-count value of 4.913> t-table 1.660. It can be concluded that by using the right digital marketing strategy, businesses can reach more consumers, build relationships with them, and encourage them to buy their products or services. By using digital marketing effectively, businesses can increase their sales and profits. Businesses can use a variety of strategies to build a positive brand image, such as providing high-quality products or services, providing good customer service, and building effective communication with consumers.
Predicting Impulsive Buying Influenced by Hedonic Motivation and Socialization Motivation Sugiono, Burhan Prakoso; Yuliana, Lingga; Larasati, Nike; Febrian, Wenny Desty
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 1 (2025): Bulan Maret 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i1.24879

Abstract

The purpose of this study is to determine how socialization and hedonic motivation affect impulsive purchasing. The sampling method is called purposeful sampling. One hundred respondents, ages twelve to fourteen, participated in the survey. Partial Least Squares is one of the data analysis techniques used in this study's quantitative approach. As a data analysis tool, SmartPLS version 4 is used to process data. Primary data from Google Forms used to distribute questionnaires is used in the data source. The study's findings suggest that impulsive purchasing is influenced by hedonic motivation. The second hypothesis, however, demonstrates that impulsive purchasing is unaffected by socialization motivation. According to the management implications of this study, businesses who provide goods and services to teenagers should think about the advantages, quality, and selling price. Teenagers are a tech-savvy generation, thus all decisions are based on user feedback and considerations. If the selling price is too expensive for the teenagers, they will abandon their plan to purchase
Determination of Brand Trust by Social Media Advertising and Electronic Word of Mouth Yuliana, Lingga; Trigani, Ida; Larasati, Nike; Nurjanah, Siti
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 23, No 2 (2025): Bulan September 2025
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v23i2.25619

Abstract

The purpose of this study was to partially ascertain how social media advertising and electronic word-of-mouth factors affected brand trust.  However, there hasn't been much research done on how social media advertising affects brand trust.  Customers consider trust before making a purchase, so this gap needs to be investigated.  The author has opted for quantitative research as the research methodology.  Purposive sampling is used in the sampling procedure. In all, 343 individuals ages 18 to 40 who lived in Jabodetabek participated in this survey.  The research was carried out in March 2025.  Men and women who wore sneakers from the labels Aerostreet and made up the respondents. The data source distributes questionnaires via Google Form in order to obtain primary data.  Using the SmartPLS data processing tool version 4.1.0.0, the data analysis method employs Partial Least Square.  The study's findings demonstrate that social media advertising significantly and favorably affects brand trust.  However, brand trust is significantly and favorably impacted by electronic word-of-mouth.  This research offers managerial understanding of corporate operations.  The findings of this study can be used by local brand marketers to leverage the potential of electronic word-of-mouth and social media advertising in an attempt to build brand trust, which will improve company. Online advertising can help build trust, which is always essential for business success. Marketers use advertising to get their messages out there.  Additionally, customers decide how to examine information in social network suggestions and communications.
Co-Authors Aprian Aditama, Rizky Ramadhan Bianka Andriyani, Bianka Dermawan, Irham Pandu Febrian, Wenny Desty Geraldo, Ronald Ivan Lingga Yuliana Paramita Pratita, Mutya Siti Nurjanah Sugiono, Burhan Prakoso Tobing, Rudy P. Trigani, Ida