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All Journal Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam Attaqwa:Jurnal Ilmu Pendidikan Islam
Hidayatussaliki, Hidayatussaliki
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Religion Humanities Decision Sciences, Operations Research & Management Education Social Sciences Other

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Pemasaran Jasa Pendidikan Sebagai Strategi Peningkatan Mutu Pendidikan Di Perguruan Tinggi Islam Hidayatussaliki, Hidayatussaliki; Alfian, Riki; Ma’sum, Afif
Ar-Rosikhun: Jurnal Manajemen Pendidikan Islam ARJMPI Vol 3, No 1, December 2023
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/rosikhun.v3i1.21630

Abstract

The article discusses the challenges and problems experienced by Islamic Higher Education. In order to face these challenges and problems, a strategy is needed as a tool to gain competitive advantage. This article aims to clarify the strategy in marketing educational services as a strategy to improve the quality of education in Islamic tertiary institutions. This article uses a type of qualitative research with a type of library research, by collecting literature or materials sourced from books, journals and other related sources. PTI's service marketing strategy consists of 6 strategies in which these six strategies are not a sequence that reflects the stages of the steps, but a single strategy that can be carried out simultaneously or separately, including: SWOT analysis, identification of consumers and their needs, utilization of marketing channels and models, optimizing PTI's marketing agency, building public trust, and marketing mix. Meanwhile, measuring the level of customer satisfaction with the services offered by educational institutions can be carried out in the following ways: Complaint and suggestion system, Customer satisfaction surveys, Ghost shopping, Lost customer analysis customer analysis who switch.
MODEL PELAKSANAAN PENDIDIKAN PESANTREN MODERN DI INDONESIA Hidayatussaliki, Hidayatussaliki; Marno, Marno; Haris, Abd
Attaqwa: Jurnal Ilmu Pendidikan Islam Vol. 19 No. 2 (2023): September
Publisher : Prodi Pendidikan Agama Islam Sekolah Tinggi Agama Islam Daruttaqwa Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54069/attaqwa.v19i2.150

Abstract

According to records from the Ministry of Religious Affairs in 1997, the number of Islamic boarding schools in Indonesia has reached 9,388 (up 224%). Meanwhile, the number of students has reached 1,770,768 people (up 261%). The latest data, in 2011, the number of Islamic boarding schools is now 27,218 with as many as 3,650,000 students. Pesantren, when viewed from historical, sociological and anthropological views, this institution should be seen as an alternative educational institution in Indonesia. But the government seems to look underestimated with other formal educational institutions. On the one hand, the government recognizes the products or quality of pesantren graduates, but on the other hand, pesantren remain pesantren that are not fully recognized as educational institutions. Departing from the above reality, in turn it has invited the attention of many people to continuously observe, research, or study the dynamics, development, and existence of pesantren in Indonesia. Therefore, in this paper the author tries to present the theme of the implementation of pesantren by displaying the implementation model of modern Islamic boarding schools in Indonesia
Co-Authors Abd Haris, Abd Alfian, Riki Mappanyompa, Mappanyompa Marno Marno Ma’sum, Afif Sahwan, Sahwan