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All Journal Jurnal Pengabdian Masyarakat Waradin Konsensus: Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Fahisatul Jannah
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Social Sciences Other

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Pemahaman Hukum di Masyarakat Tentang Dampak Membuang Sampah Rumah Tangga di Wilayah Kelurahan Nyapah Kecamatan Walantaka Provinsi Banten Hera Damayanti; Diana Romdhoningsih; Fahisatul Jannah; Mohammad Ali; Fadilah Fadilah; Nursaidah Ahmad; Saniati Saniati; Nur'asiah Nur'asiah; Fathurrohim Fathurrohim; Mafruroh Mafruroh
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 3 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i3.360

Abstract

Nyapah sub-district, which is one of the 14 sub-districts in Walantaka District, has problems faced by the community and the nyapah sub-district apparatus itself, namely not understanding and knowing about the legal regulations related to waste management, as well as handling waste that can actually provide good benefits from an environmental perspective. as well as the economy of the community in Nyapah sub-district. And there is also no Waste Bank for waste management. This service activity is important in providing legal education about waste and so that the community in Nyapah sub-district is legally aware of the importance of good and correct waste management in accordance with applicable legal regulations. The method used is descriptive with a qualitative approach by collecting data, including interviews, observation and documentation. The result of this service is that the community and Nyapah sub-district officials can know and understand the regulations regarding waste management contained in the law. No. 18 of 2008 concerning Waste Management, Government Regulation no. 27 of 2020 concerning Specific Waste, Minister of Environment and Forestry Regulation No. 14 of 2021 concerning Waste Management at Waste Banks, and Serang City Regional Regulation Number 7 of 2021 concerning Waste Management.
Strategi Public Relation Klinik Pratama Bina Medika Kota Serang Dalam Membangun Brand Awarness Ades Sulfiah; Dian Utami Amalia; Fahisatul Jannah; Samsiah Nurhasanah; Yeni Febriyanti; Riska Ferdiana
Konsensus : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi Vol. 2 No. 1 (2025): Februari : KONSENSUS : Jurnal Ilmu Pertahanan, Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konsensus.v2i1.597

Abstract

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.
Co-Authors Ades Sulfiah Dian Utami Amalia Diana Romdhoningsih Fadilah Fadilah Fathurrohim Fathurrohim Hera Damayanti Mafruroh Mafruroh Mohammad Ali Nur'asiah Nur'asiah Nursaidah Ahmad Riska Ferdiana Samsiah Nurhasanah Saniati Saniati Yeni Febriyanti