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All Journal Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Inas Sany Muyassaroh
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Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan Sebagai Upaya Optimalisasi Literasi Digital dan Pengelolaan UMKM melalui Implementasi Pembelajaran Digital Marketing Inas Sany Muyassaroh; Ike Desi Florina; Sherly Adinda Apriliani; Zahra Marsha Nabila
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i2.369

Abstract

Developing micro, small, and medium enterprises (M.S.M.E.s) in Tegal City supports local and national economic growth. However, many M.S.M.E.s need help understanding and utilizing digital marketing, which is increasingly essential in today’s digital era. This study aims to improve the digital marketing capabilities of M.S.M.E.s in Tegal City through a mentoring program involving communication science students. The methods include preparation, research, analysis, program implementation, evaluation, and activity reports. This program involves students supporting M.S.M.E.s, including creating social media and content and managing e-commerce accounts. The study results show that this mentoring has succeeded in increasing the visibility of M.S.M.E. products and expanding market reach. The implementation of digital marketing strategies assisted by students has a significant impact on the sustainability and competitiveness of M.S.M.E.s in Tegal City.
Literasi Media Mahasiswa Ilmu Komunikasi UPS Tegal Mengenai Hoax Virus Covid-19 Di Social Networking Berdasarkan ICF Ma’rifatul Aeni; Ike Desi Florina; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.3159

Abstract

The Internet, as a digital medium, has brought about various conveniences over time. Social media platforms like Facebook and Twitter are commonly utilized for information seeking and sharing. Among the information disseminated on social media is the increasingly prevalent Covid-19 information from 2019 to 2021. Irresponsible individuals spread hoax information, leading audiences to trust such misinformation. Therefore, Communication Science students, who will enter the media realm, require proficient media literacy skills. This research employs descriptive methods to comprehend occurring phenomena, utilizing purposive sampling for informant selection. The study includes 184 respondents from the 2016-2019 student cohorts. Descriptive qualitative analysis, complemented by scale range conversion, is used to transform qualitative data into quantitative format. The research aims to assess Communication Science students' media literacy skills through the Individual Competence Framework, comprising technical skills, critical understanding, and communicative abilities. Findings indicate students' proficient use of computers and the Internet. While they comprehend social media content and functions well, improvements are needed in behavior and regulation. Additionally, enhancing communication and relationship-building skills on social networking sites, as well as community participation and content production through these platforms, is imperative, suggesting the necessity for further development.
Pengaruh Intensitas Mengakses Instagram Dan TikTok Terhadap Perilaku Imitatif Pada Siswa SMA Al-Irsyad Kota Tegal Nurcahyawati Lestari; Sarwo Edy; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.3161

Abstract

Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with the hypothesis of the study, particularly in understanding digital data controlled by software, such as social media platforms, and how exposure to social media content can influence behavior, as outlined in the Social Learning Theory. The study focuses on observing imitative behavior among students at Al-Irsyad High School in Tegal City. The research adopts a quantitative approach, specifically descriptive research. Through data analysis, the researchers were able to confirm the hypothesis using the Pearson Product Moment Test or correlation analysis. The findings indicate a positive correlation with a strong degree of association, supporting the hypothesis.
Strategi Komunikasi Persuasif Difabel Slawi Mandiri (DSM) Dalam Membangun Kepercayaan Diri Orang Yang Pernah Mengalami Kusta (OYPMK) di Kabupaten Tegal Ike Desi Florina; Choirunnisa Adinda Prihatin; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3190

Abstract

Leprosy cases in Central Java Province in 2022 will reach 2,263 leprosy cases, with Tegal Regency ranking second with a total of 12% of the total cases. The stigma that is still attached to people who have had leprosy (OYPMK) in Tegal Regency has a significant psychological impact, hindering social interaction. Through interviews with Disabled Slawi Mandiri (DSM), their strategies were revealed, such as home visits, socialization, peer counseling for people who have experienced leprosy (OYPMK). This research uses a qualitative approach, analyzing the communication strategies of Disabled Slawi Mandiri (DSM). ) through interviews and case studies. The results of this research show three strategies: psychodynamics, sociocultural persuasion, and the meaning construction. Each strategy aims to change people's perceptions, provide support, and increase understanding about leprosy, as well as increase the self-confidence of people who have experienced leprosy (OYPMK). The research conclusions show that the persuasive communication strategies of Disabled Slawi Mandiri (DSM) can be grouped into three types, namely psychodynamics, sociocultural persuasion, and the meaning construction. The aim is to provide understanding, support behavior change, and increase the self-confidence of people who have experienced leprosy (OYPMK), as well as reduce stigma in society.
Representasi Kemiskinan Dalam Film Turah Utari Rachmawati; Ike Desi Florina; Inas Sany Muyassaroh
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 1 No. 1 (2022): April : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v1i1.1425

Abstract

Representation of poverty in Turah movie explained through dialogue, language, symbol, image, expression which contain in the scene. Each scene in Turah movie is analyzed using Roland Barthes's semiotics, through denotation, connotation and myth as the process. This study method used a qualitative descriptive approach, with the aim of the research that is find out representation of poverty in "Turah" movie. The result of this study shows there is a representation of poverty in "Turah" movie which is shown through the scene in the movie. Based on the categorizations of poverty according to Chambers, those explain that poverty in "Turah" movie causes social problems, and as a result those social problems make Tirang villagers increasingly can not be released from the poverty.
Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5564

Abstract

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.
Penguatan Identitas Batik Ciprat Melalui Kampanye Kreatif Digital Sebagai Upaya Mewujudkan Desa Inklusi Yang Berdaya: Pengabdian Inas Sany Muyassaroh; Didi Permadi; M. Andi Budiyanto; Ike Desi Florina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2627

Abstract

Program pengabdian masyarakat ini dilaksanakan bersama Kelompok Batik Ciprat Mejasem Timur, Kabupaten Tegal, yang terdiri dari penyandang disabilitas dengan keterbatasan fisik maupun sensorik dan sorang tua penyandang disabilitas. Tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan kapasitas kelompok melalui penguatan manajemen usaha, pengembangan inovasi produksi, dan pemanfaatan digital marketing dengan pendekatan co-creation. Metode pelaksanaan program meliputi beberapa tahap: (1) persiapan melalui sosialisasi dan koordinasi dengan mitra, (2) pelaksanaan pelatihan meliputi manajemen usaha, teknik pewarnaan alami, batik cap ciprat, serta pemasaran digital, (3) pendampingan penerapan keterampilan yang diperoleh, dan (4) keberlanjutan melalui penataan organisasi, monitoring, evaluasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam literasi manajerial, variasi produk batik ciprat dengan motif khas Mejasem Timur, serta keterampilan pemasaran digital melalui pengelolaan media sosial, katalog digital, dan video profil sinematik. Dampak sosial juga terlihat dari peningkatan kepercayaan diri anggota, pengurangan stigma terhadap penyandang disabilitas, dan penguatan solidaritas komunitas. Program ini terbukti tidak hanya memberdayakan kelompok secara ekonomi, tetapi juga memperkuat posisi sosial mereka dalam masyarakat. Dengan demikian, pengabdian ini menunjukkan bahwa pemberdayaan berbasis co-creation melalui inovasi produksi dan pemasaran digital mampu menjadi model efektif dalam mendukung kemandirian kelompok disabilitas serta mewujudkan desa inklusi yang berdaya dan berkelanjutan.
Hierarchy Of Effects : Peran Influencer Marketing dalam Memperkuat Brand Awareness dan Purchase pada UMKM Lokal Tegal Florina, Ike Desi; Inas Sany Muyassaroh; Fika Febri Eristiani; Dini Septiana Candra
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4529

Abstract

Penelitian ini membahas peran influencer marketing dalam memperkuat brand awareness dan mendorong repurchase konsumen pada UMKM lokal di Kota Tegal melalui model Hierarchy of Effects (HOE). Permasalahan utama yang diangkat adalah bagaimana strategi influencer berpengaruh pada setiap tahapan HOE—mulai dari awareness, knowledge, liking, preference, conviction, hingga purchase/repurchase. Tujuan penelitian ini adalah menjelaskan proses pengaruh tersebut serta bagaimana strategi digital mampu menciptakan loyalitas konsumen. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik wawancara mendalam, observasi media sosial, dan dokumentasi. Informan terdiri dari lima pelaku UMKM, lima influencer lokal, dan lima puluh konsumen aktif. Analisis data dilakukan menggunakan model Miles dan Huberman dengan triangulasi sumber dan teknik untuk menjaga validitas temuan. Hasil penelitian menunjukkan bahwa influencer marketing berpengaruh signifikan pada seluruh tahapan HOE. Konten yang autentik, komunikatif, dan sesuai dengan budaya lokal membangun kesadaran, pemahaman, dan kepercayaan konsumen, yang kemudian mendorong tindakan pembelian serta pembelian ulang. Simpulan dari penelitian ini adalah influencer marketing terbukti efektif tidak hanya untuk menciptakan brand awareness, tetapi juga dalam membangun loyalitas jangka panjang, sehingga menjadi strategi penting bagi UMKM dalam memperkuat daya saing di era pemasaran digital.
Co-Authors Choirunnisa Adinda Prihatin Didi Permadi Dini Septiana Candra Fika Febri Eristiani Florina, Ike Desi Ike Desi Florina M. Andi Budiyanto Ma’rifatul Aeni Nurcahyawati Lestari sarwo edy Sherly Adinda Apriliani Solikha Pujirahayu Utari Rachmawati Zahra Marsha Nabila