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All Journal Komunika: Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Waradin Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Jurnal Pengabdian Masyarakat dan Riset Pendidikan RESLAJ: Religion Education Social Laa Roiba Journal
Ike Desi Florina
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan Sebagai Upaya Optimalisasi Literasi Digital dan Pengelolaan UMKM melalui Implementasi Pembelajaran Digital Marketing Inas Sany Muyassaroh; Ike Desi Florina; Sherly Adinda Apriliani; Zahra Marsha Nabila
Jurnal Pengabdian Masyarakat Waradin Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v4i2.369

Abstract

Developing micro, small, and medium enterprises (M.S.M.E.s) in Tegal City supports local and national economic growth. However, many M.S.M.E.s need help understanding and utilizing digital marketing, which is increasingly essential in today’s digital era. This study aims to improve the digital marketing capabilities of M.S.M.E.s in Tegal City through a mentoring program involving communication science students. The methods include preparation, research, analysis, program implementation, evaluation, and activity reports. This program involves students supporting M.S.M.E.s, including creating social media and content and managing e-commerce accounts. The study results show that this mentoring has succeeded in increasing the visibility of M.S.M.E. products and expanding market reach. The implementation of digital marketing strategies assisted by students has a significant impact on the sustainability and competitiveness of M.S.M.E.s in Tegal City.
Konsep Alam Coffee Shop Pikaco Dan Watu Sangan Di Pemalang Sebagai Strategi Komunikasi Pemasaran Dalam Meningkatkan Brand Image Nanda Tyas Prayoga; Ike Desi Florina; Sarwo Edy
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 1 (2023): Februari: TUTURAN
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i1.975

Abstract

The natural concept of Pikako Coffee Shop and Watu Sangan Coffee Shop is based on natural conditions, without using luxurious buildings. Both carry the Dupont House concept, the seating is made of wood, and although it cannot be called luxurious, the views and surroundings are comparable to an urban cafe. The nature of the Komal River has its own attraction for tourists, especially those from outside the city. This research examines how the natural concept used in two cafes in Pemalang Regency, Pikaco and Watu Sangan, is used as a marketing communication strategy to improve brand image by using interviews as a data collection technique. The results of this research are the natural concept used in Pikako and Watu Sangan coffee shops, product supporting theory, price, location, promotion, and brand image, three factors to increase the popularity of Brand Association Benefits. Brand Association Strength Brand Association Uniqueness Using descriptive qualitative research methods and interview techniques, obtain data to improve brand image.
Representasi Masyarakat Kabupaten Tegal Pada Lirik Lagu Galawi Gubahan Agus Riyanto Karya Imam Joend Arsy Mulana Zulfa; Diryo Suparto; Ike Desi Florina
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 1 No. 2 (2023): Mei: TUTURAN
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v1i2.977

Abstract

This study discusses the Tegalan song entitled Galawi by Imam Joend, through markers and markers to prove the representation of the people of Tegal Regency from the Galawi song. As a scalpel using Ferdinand de Sausure's semiotic theory, in this theory there is a sign is the song Galawi, signifier is song lyrics and signified is a social condition. In this study using descriptive qualitative research methods, by directly interviewing the main sources, namely songwriters and supported by cultural figures to find out the social conditions associated with the lyrics of the song Galawi. Based on the research conducted, it was found the song Galawi. The people of Tegal Regency are stated in the lyrics of the Galawi song, seen from regional identity, social interaction, livelihood, education as well as traditions and culture. The people of Tegal Regency have a fairly good personality, are polite, welcome and entertain guests from outside well and a peaceful and peaceful society. Many people in Tegal Regency still carry out ancestral cultural traditions as a form of gratitude to God Almighty.
Literasi Media Mahasiswa Ilmu Komunikasi UPS Tegal Mengenai Hoax Virus Covid-19 Di Social Networking Berdasarkan ICF Ma’rifatul Aeni; Ike Desi Florina; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 2 (2023): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i2.3159

Abstract

The Internet, as a digital medium, has brought about various conveniences over time. Social media platforms like Facebook and Twitter are commonly utilized for information seeking and sharing. Among the information disseminated on social media is the increasingly prevalent Covid-19 information from 2019 to 2021. Irresponsible individuals spread hoax information, leading audiences to trust such misinformation. Therefore, Communication Science students, who will enter the media realm, require proficient media literacy skills. This research employs descriptive methods to comprehend occurring phenomena, utilizing purposive sampling for informant selection. The study includes 184 respondents from the 2016-2019 student cohorts. Descriptive qualitative analysis, complemented by scale range conversion, is used to transform qualitative data into quantitative format. The research aims to assess Communication Science students' media literacy skills through the Individual Competence Framework, comprising technical skills, critical understanding, and communicative abilities. Findings indicate students' proficient use of computers and the Internet. While they comprehend social media content and functions well, improvements are needed in behavior and regulation. Additionally, enhancing communication and relationship-building skills on social networking sites, as well as community participation and content production through these platforms, is imperative, suggesting the necessity for further development.
Strategi Komunikasi Persuasif Difabel Slawi Mandiri (DSM) Dalam Membangun Kepercayaan Diri Orang Yang Pernah Mengalami Kusta (OYPMK) di Kabupaten Tegal Ike Desi Florina; Choirunnisa Adinda Prihatin; Inas Sany Muyassaroh
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 2 (2024): Juni : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i2.3190

Abstract

Leprosy cases in Central Java Province in 2022 will reach 2,263 leprosy cases, with Tegal Regency ranking second with a total of 12% of the total cases. The stigma that is still attached to people who have had leprosy (OYPMK) in Tegal Regency has a significant psychological impact, hindering social interaction. Through interviews with Disabled Slawi Mandiri (DSM), their strategies were revealed, such as home visits, socialization, peer counseling for people who have experienced leprosy (OYPMK). This research uses a qualitative approach, analyzing the communication strategies of Disabled Slawi Mandiri (DSM). ) through interviews and case studies. The results of this research show three strategies: psychodynamics, sociocultural persuasion, and the meaning construction. Each strategy aims to change people's perceptions, provide support, and increase understanding about leprosy, as well as increase the self-confidence of people who have experienced leprosy (OYPMK). The research conclusions show that the persuasive communication strategies of Disabled Slawi Mandiri (DSM) can be grouped into three types, namely psychodynamics, sociocultural persuasion, and the meaning construction. The aim is to provide understanding, support behavior change, and increase the self-confidence of people who have experienced leprosy (OYPMK), as well as reduce stigma in society.
Representasi Kemiskinan Dalam Film Turah Utari Rachmawati; Ike Desi Florina; Inas Sany Muyassaroh
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 1 No. 1 (2022): April : Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v1i1.1425

Abstract

Representation of poverty in Turah movie explained through dialogue, language, symbol, image, expression which contain in the scene. Each scene in Turah movie is analyzed using Roland Barthes's semiotics, through denotation, connotation and myth as the process. This study method used a qualitative descriptive approach, with the aim of the research that is find out representation of poverty in "Turah" movie. The result of this study shows there is a representation of poverty in "Turah" movie which is shown through the scene in the movie. Based on the categorizations of poverty according to Chambers, those explain that poverty in "Turah" movie causes social problems, and as a result those social problems make Tirang villagers increasingly can not be released from the poverty.
Analisis Strategi Komunikasi Pemasaran Nibras House Wanasari Brebes Pada Media Sosial Tiktok Solikha Pujirahayu; Ike Desi Florina; Inas Sany Muyassaroh
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5564

Abstract

This study aims to analyze the marketing communication strategy used by Nibras House Wanasari on the Tiktok social media platform. This study will examine how Nibras House Wanasari utilizes Tiktok to promote its products and increase sales. Tiktok is one of the social media that continues to grow rapidly, and has great opportunities for entrepreneurs or marketers to interact with audiences directly or indirectly. By utilizing the AIDA marketing concept (Attetion, Interest, Desire, Action) Nibras House Wanasari has succeeded in attracting the attention of the audience with interesting content, arousing interest, creating desire, and encouraging active action. The method used in this study is a literature study with a qualitative approach. Researchers apply the AIDA marketing strategy to assess the effectiveness of content and live streaming in driving consumer behavior and considering the impact of the strategy on sales interest and brand awareness.
Komunikasi Naratif Pesan Politik dalam Video Youtube PDP: Podcast Depan Pintu Ayu Eva Utami; Didi Permadi; Ike Desi Florina
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 7 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital media such as YouTube has become a new means of conveying social and political issues narratively. The Front Door Podcast (PDP) hosted by Kaesang Pangarep utilizes narrative communication as an approach to educate the public in a light and informative style. This study aims to analyze the narrative communication in Podcasts, as well as the impact of the content presented to the audience. The research method used is descriptive qualitative with observation and content analysis techniques which use Tzvetan Todorov's narrative theory with three stages: initial situation, conflict, and resolution. The results of the study show that the narrative in the PDP discusses a lot about the world of politics. This can attract the idea of the audience so that they can think positively and be able to educate and entertain the audience, as well as improving and also having educational value and shaping people's perspective on social and political issues.
Analisis Framing Pemberitaan Demonstrasi Mahasiswa Dongduk Women’s University di Media Kompas.com dan Indozone.id Ismatul Karimah; Ike Desi Florina; Sarwo Edy
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.6185

Abstract

Online media play a significant role in shaping public perception through framing processes, particularly on sensitive social issues such as protests. This study aims to analyze and compare how two Indonesian online news platforms, Kompas.com and Indozone.id, framed the student protest at Dongduk Women’s University in South Korea. This research employs a qualitative descriptive approach using Robert N. Entman’s framing model, which includes four elements: defining problems, diagnosing causes, making moral judgments, and suggesting remedies. The data were derived from two news articles published in November 2024. The findings reveal that Kompas.com applied a more critical and comprehensive framing approach, emphasizing social context, historical cases of sexual harassment, and the importance of safe spaces for women. In contrast, Indozone.id focused on the virality aspect, providing minimal analysis and omitting moral and solution-oriented framing. These differences reflect the editorial orientation of each platform and highlight the need for media literacy in an era dominated by algorithm-driven journalism. The study underscores how media framing influences public understanding of gender justice and women's education issues.
Penerapan Teori Penetrasi Sosial dalam Analisis Komunikasi Interpersonal Keluarga Non-Biologis pada Family by Choice Putri , Cindyka Ardelia; Ike Desi Florina; Sarwo Edy
KOMUNIKA Vol. 12 No. 2 (2025): Jurnal Komunika
Publisher : Universitas Muhammadiyah Prof. DR. Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/komunika.v12i2.19155

Abstract

This research aims to analyze the dynamics of interpersonal communication within non-biological families through the Korean drama "Family by Choice," using the Social Penetration Theory by Altman and Taylor as an analytical framework. The phenomenon of non-biological families is increasingly common in society due to several factors. Therefore, interpersonal communication is essential to foster self-disclosure and emotional closeness in the process of relationship development. The drama "Family by Choice" represents the communication processes in non-biological families as a reflection of this social phenomenon. This qualitative study employs documentation techniques, and the findings are analyzed through a process of categorization and interpreted according to the stages of relationship development: orientation, exploratory effective, effective, and stable. The results show the development of relationships among characters in accordance with these theoretical stages, beginning with general and awkward conversations, personal information disclosure, involving feedback and suggestions on discussed topics, until achieving emotional closeness and high trust. These findings illustrate how interpersonal communication in media is portrayed based on real processes in social life. This research reinforces the relevance of social penetration theory as a communication analysis tool in audiovisual works and contributes to the development of studies on interpersonal communication and representations in popular media.
Co-Authors Arsy Mulana Zulfa Ayu Eva Utami Choirunnisa Adinda Prihatin Didi Permadi DIRYO SUPARTO Inas Sany Muyassaroh Ismatul Karimah M. Andi Budiyanto Ma’rifatul Aeni Nanda Tyas Prayoga Putri , Cindyka Ardelia sarwo edy Sherly Adinda Apriliani Solikha Pujirahayu Utari Rachmawati Zahra Marsha Nabila