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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Masyarakat pada Kantor Desa Suatang Keteban Kecamatan Paser Belengkong Kabupaten Paser Ibnu Khayath Farisanu; Indri Farradina; Erny Noer Herliana
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 1 (2024): JANUARI : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i1.1697

The aim of this research is to determine the influence of service quality on community satisfaction at the Suatang Keteban Village Office, Paser Belengkong District, Paser Regency. From the results obtained, the validity test of 26 statements was declared valid because the value of rcount > rtable. The results of the Cronbach Alpha standard reliability test are greater than 0.6 (0.928 > 0.6), so it is stated that each item of the statement and the level of consistency are good, so the results are acceptable. From the results of data analysis and data tabulation, it can be seen that the results of the regression equation are Y = -1, 414 + 0.855 means that the relationship between public satisfaction and the variables Direct Evidence (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) is very strong. From the results of the Adjusted R Square of 0.612 or 61.2%, this means that the independent variables namely Direct Evidence (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Empathy (X5) provide the percentage of contributions that affecting the dependent variable, namely Community Satisfaction (Y) at the Suatang Keteban Village Office, Paser Belengkong District, Paser Regency, amounting to 61.2%, while the remaining 38.8% was influenced by other variables not studied. The results of the F test calculation analysis (simultaneous) obtained an Fcount value of 16.482 and Ftable using a significance level of 0.000 while the Ftable value was 2.43. So Fcount is 16.482 > Ftable value is 2.43 and the hypothesis test is accepted because there is a significant influence on community satisfaction. The results of the t test calculation analysis show that the t value of the Direct Evidence variable (X1) is 4.343 with a significant probability of 0.000, Responsiveness (X3) is 3.867 with a significant probability of 0.000, and Guarantee (X4) is 3.099 with a significant probability of 0.003 which has an influence on Satisfaction Society (Y). Meanwhile, the t-calculated value of Reliability (X2) is -1.445 with a significant probability of 0.155, Empathy (X5) is -1.681 with a significant probability of 0.100, it has no effect on Community Satisfaction (Y). Based on the SPSS results, the Direct Evidence variable (X1) has a dominant influence on Community Satisfaction (Y) with the highest t-count value of 4.343 with a significant rate of 0.000 at the Suatang Keteban Village Office, Paser Belengkong District, Paser Regency, thus the second hypothesis in Chapter II is not proven which states that the empathy variable has a dominant influence or H0 is accepted and Ha is rejected.

PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDOSAMAJAYA UTAMA TANAH GROGOT Ibnu Khayath Farisanu; Achmad Syahruddin; Atminah Atminah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 1 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v1i1.808

Tujuan penelitian ini adalah untuk mengetahui pengaruh dari bauran promosi yang meliputi variabel periklanan (X1), penjualan tatap muka (X2), promosi penjualan (X3), dan publisitas (X4) terhadap keputusan pembelian (Y). Jenis penelitian ini adalah penelitian lapangan (field work research), penelitian ini meliputi konsumen yang membeli pada toko Indosamajaya Utama Tanah Grogot. Teknik pengambilan sampel menggunakan teknik aksidental maksudnya yakni teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan ditemui dan cocok sebagai sumber data. Berdasarkan analisis di peroleh nilai koefisien korelasi (R) 0,707, yang artinya terdapat keeratan hubungan yang kuat antara variabel periklanan, penjualan tatap muka promosi penjualan dan Publisitas terhadap keputusan pembelian pada toko Indosamajaya Utama Tanah Grogot. Nilai koefisien determinasi (R2) sebesar 0,500 atau 50%, artinya bahwa variabel keputusan pembelian (Y) dapat dijelaskan oleh variabel periklanan, penjualan tatap muka, promosi penjualan, dan publisitas sebesar 50% sedangkan sisanya 50% adalah pengaruh variabel lainnya diluar penelitian ini. Pengujian secara parsial diketahui bahwa variabel periklanan (X1) memberikan pengaruh dominan, hal ini dibuktikan oleh nilai thitung terbesar dibandingkan dengan variabel bebas lainnya, sesuai dengan hasil SPSS pada tabel 14 yaitu 7,159. Dan t hitung > t tabel yakni 7,159 > 1,6669, dan di dukung oleh tingkat signifikansi 0,000 < 0,05 serta standardizerd coefficient beta yaitu 0,638.

Analisis Faktor-Faktor Yang Mempengaruhi Kepuasan Pelanggan Pada Apotek Annisa Farma Tanah Grogot Ibnu Khayath Farisanu; Agus Budi Sadhono; Lili Indah Agustina
Jurnal of Management and Social Sciences Vol. 2 No. 4 (2024): Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i1.78

Penelitian yang dilakukan terdiri dari Variabel Bebas yaitu Faktor Kepuasan Pelanggan (X) yang meliputi 4 (empat) sub variabel yaitu Kualitas Produk (X1), Kualitas Pelayanan (X2), Harga (X3), Promosi (X4), dan Variabel Terikat yaitu Kepuasan Pelanggan (Y). Jumlah sampel yang diambil sebanyak 58 responden. Teknik analisa data yang digunakan adalah regresi linier berganda, kefesien korelasi berganda (R), koefesien determinasi (R2), uji F dan uji t. Hasil analisis regresi linier berganda didapatkan persamaan Y = 2,012 + 0,409 X1 + (- 0,072) X2 + 0,219 X3 + (- 0,019) X4. Hasil analisis koefesien korelasi berganda (R) menunjukkan hubungan antar variabel independen dan variabel dependen sebesar 0,652 adalah kuat, hal ini dapat menjelaskan bahwa variabel Faktor Kepuasan Pelanggan (X) mempunyai pengaruh yang kuat terhadap variabel Kepuasan Pelanggan (Y). Hasil koefesien determinasi (R2) sebesar 0,426 atau 42,6%, menunjukkan bahwa 42,6% variabel Kepuasan Pelanggan (Y) dipengaruhi oleh variabel Faktor Kepuasan Pelanggan (X) dan sisanya 57,4% dipengaruhi oleh sebab-sebab lain yang tidak terdapat dalam penelitian. Hasil uji F (simultan) didapatkan nilai Fhitung sebesar 9,823 dengan nilai signifikasi sebesar 0,000,dengan nilai signifikasi tabel 0,05 dan Ftabel sebesar 2,758 hal ini pengujian hipotesa nilai Fhitung> Ftabel maka H0 ditolak Ha diterima. Hal ini berarti variabel bebas berpengaruh secara bersama-sama terhadap variabel terikatatau variabel Faktor Kepuasan Pelanggan (X) berpengaruh secara bersama-sama terhadap variabel Kepuasan Pelanggan (Y). Hasil uji t (uji parsial) menunjukkan sub variabel yang dominan adalah kualitas produk (X1) dengan nilai thitung sebesar 3,983 dengan nilai tingkat signifikasi 0,000 < 0,05 dan diketahui ttabel sebesar 2,006, hal ini berarti thitung> t tabel maka H0 ditolak Ha diterima.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada J&T Express Drop Point Modang Tanah Grogot Agus Budi Sadhono; Ibnu Khayath Farisanu; Boy Mansyah
Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi Vol. 1 No. 2 (2023): Mei : Jurnal Rimba : Riset Ilmu manajemen Bisnis dan Akuntansi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/rimba.v1i2.225

The purpose of this study was to determine the effect of the variable Quality of Service which consists of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) to influence simultaneously or partially on Consumer Satisfaction at J&T Express Drop Point Modang Tanah Grogot. The hypothesis in this study is that it is suspected that the service quality variables consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) have an effect on Consumer satisfaction (Y) at J&T Express Drop Point Modang Tanah Grogot. The results of the validity test of 26 questions, all have a value of rcount>rtable, which means that all questions are declared valid. Based on the results of the reliability test, the value of Cronbach's Alpha was obtained > 0.80 (0.949 > 0.80). So all questions are declared reliable. Based on the results of the analysis of the regression equation, Y = 33.126 + 0.239(X1) + 0.128(X2) + 0.185(X3) + 0.166(X4) + 0.207(X5) The correlation coefficient (R) is 0.899, which means that the correlation is very strong between service quality consisting of Reliability (X1), Responsiveness (X2), Assurance (X3), Empathy (X4), Physical Evidence (X5) with Consumer satisfaction (Y). While the value of the Coefficient of Determination (Adjusted R2) is 0.798, which means service quality (X) can explain consumer satisfaction (Y) at the J&T Express Drop Point Modang Tanah Grogot of 79.8% while the rest is explained by other factors not examined at (100 – 79 .8) % = 20.2%. The results of the simultaneous F test show that the quality of service influences simultaneously (together) on consumer satisfaction with Fcount > Ftable or states that Fcount is 79.174 > Ftable is 2.31 and the significance is 0.000 <0.05 so Ho is rejected and Ha is accepted. Partially the reliability variable (x1) has a partial effect on customer satisfaction (Y) with a count of 2.900 > ttable 1.98552, Responsiveness (X2) has no partial effect on customer satisfaction (Y) with tcount 1.617 < ttable 1.98552, warranty variable ( X3) has a partial effect on consumer satisfaction (Y) with tcount 2.202 > ttable 1.98552, Empathy (X4) has no partial effect on consumer satisfaction (Y) with tcount 1.904 < ttable 1.98552, ) physical evidence variable (x5) has a partial effect on consumer satisfaction (Y) with a calculation of 3.845 > ttable of 1.98552. So from these results it is known that the dominant variable is physical evidence (X5) because it has the largest tcount value of 3.845, then Ho is accepted and Ha is rejected.

Pengaruh Sales Promotion dan Price Discount terhadap Impulsive Buying pada Toko Fillyshop Tanah Grogot Kabupaten Paser Indri Farradina; Ibnu khayath Farisanu; Bethania Angelica Khetreen
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2863

This study aims to analyze the effect of Sales Promotion and Price Discount on Impulsive Buying at Fillyshop in Tanah Grogot, Paser Regency. The phenomenon of impulse buying, which has become increasingly common in the fast fashion era, is the focus of this research, considering that aggressive promotional strategies and price discounts are frequently used to attract consumer attention. The population in this study includes all consumers who made purchases at Fillyshop during December 2024. The sampling technique used was incidental sampling, with a total of 30 respondents. This research adopts a quantitative approach using a survey method through questionnaires. The data were analyzed using multiple linear regression, multiple correlation analysis (R), coefficient of determination (R²), and t-test and F-test, processed using SPSS software. The regression analysis results indicate that both Sales Promotion and Price Discount have a significant effect on Impulsive Buying, with Price Discount being the dominant variable. The Adjusted R Square value of 0.887 indicates that 88.7% of the variance in impulsive buying can be explained by the variables studied. The implications of this study emphasize the importance of pricing promotion strategies in driving consumers’ spontaneous purchase decisions and the need to enhance creativity in sales promotions to support the growth of the fashion retail business.

KOMPENSASI LANGSUNG DAN KOMPENSASI TIDAK LANGSUNG, PENGARUHNYA TERHADAP KINERJA KARYAWAN Syifi Fauziyah; Ibnu Khayath Farisanu
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Penelitian ini bertujuan untuk mengetahui bagaimana kompensasi langsung, kompensasi tidak langsung serta kinerja karyawan Pada Departemen Quality Control PT Kideco Jaya Agung Kecamatan Batu Sopang Kabupaten Paser Kalimantan Timur. Populasi dalam penelitian ini adalah karyawan Pada Departemen Quality Control PT Kideco Jaya Agung Kecamatan Batu Sopang Kabupaten Paser Kalimantan Timur yaitu 36 karyawan. Metode pengumpulan data yang digunakan adalah metode kuesioner (angket) dan dokumentasi. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis deskriptif persentase dan regresi linier berganda. Berdasarkan penelitian ini diperoleh persamaan regresi linier berganda Y = 0,869 + 0,586 X1 + 0,197 X2. Dengan menggunakan SPSS 20. Hasil hipotesis uji F menunjukan Fhitung : 29,061 dengan tingkat signifikasi 0,000. Karena probabilitas signifikan jauh lebih kecil dari 0,05 maka H0 ditolak dan Ha diterima. Sedangkan hasil hipotesis uji parsial untuk variabel kompensasi tidak langsung diperoleh thitung = 1,525 dengan nilai signifikansi sebesar 0,137 > 0,05 maka H0 ditolak dan Ha diterima. Hal ini menunjukan bahwa secara parsial H2 yang menyatakan bahwa “Ada pengaruh yang tidak signifikan kompensasi tidak langsung secara parsial terhadap kinerja karyawan”, diterima. Dan untuk kompensasi langsung diperoleh thitung = 5,964 dengan nilai signifikansi sebesar 0,000 < 0,05 maka H0 ditolak dan Ha diterima. Koefesien Determinasi diketahui bahwa nilai Adjusted R Square sebesar 0,616. Sehingga dapat disimpulkan bahwa kontribusi kompensasi langsung dan kompensasi tidak langsung terhadap kinerja karyawan secara simultan adalah 61,6 %.

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