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All Journal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Student Research Journal Pelayanan Unggulan: Jurnal Pengabdian Masyarakat Terapan
Achmad Syahruddin
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH BAURAN PEMASARAN TERHADAP PERILAKU PEMBELI MIE INSTAN PRODUK INDOFOOD (Pada Toko Ina di Tanah Grogot) Wahyudi Wahyudi; Achmad Syahruddin; Ira Marni
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 3 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v1i3.794

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh bauran pemasaran (produk, harga, promosi dan tempat) terhadap perilaku pembeli mie Instan Produk Indofood, serta untuk mengetahui diantara variabel bebas (produk, harga, promosi dan tempat) yang mempunyai pengaruh paling dominan terhadap perilaku pembeli mie Instan Produk Indofood pada Toko Ina Tanah Grogot. Populasi dalam penelitian ini adalah seluruh konsumen yang berbelanja mie instan produk indofood pada toko Ina selama penelitian. Sampel yang diambil adalah sebagian dari populasi yaitu 80 responden. Teknik pengambilan sampel menggunakan teknik metode sampling insidental. Variabel bebas dalam penelitian ini yaitu produk, harga, promosi dan tempat/distribusi, sedangkan variabel terikat dalam penelitian ini yaitu perilaku pembeli. Untuk metode analisis data yang digunakan adalah analisis regresi linier berganda. Dengan menggunakan program SPSS 15 dapat diperoleh Fhitung > Ftabel ( 30.738 > 2.34) dengan hipotesis Ho ditolak dan Ha diterima. Sehingga dapat bersama-sama berpengaruh terhadap perilaku pembeli. Selanjutnya dengan melihat besarnya koefisien determinasi (R2) Adjusted Squere diperoleh hasil sebesar 0.601 atau 60,1 % sedangkan sisanya sebesar 39.9 % dipengaruhi oleh variabel lain. Berdasarkan hasil uji – t diketahui bahwa variabel yang dominan mempengaruhi perilaku pembelian adalah variabel promosi (X3), dapat dilihat dari nilai unstandardized coefficients variabel promosi 0.530 atau nilai t hitung tertinggi yaitu 8,578 dibandingkan dengan variabel lainnya.
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO INDOSAMAJAYA UTAMA TANAH GROGOT Ibnu Khayath Farisanu; Achmad Syahruddin; Atminah Atminah
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 1 No. 1 (2021): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v1i1.808

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh dari bauran promosi yang meliputi variabel periklanan (X1), penjualan tatap muka (X2), promosi penjualan (X3), dan publisitas (X4) terhadap keputusan pembelian (Y). Jenis penelitian ini adalah penelitian lapangan (field work research), penelitian ini meliputi konsumen yang membeli pada toko Indosamajaya Utama Tanah Grogot. Teknik pengambilan sampel menggunakan teknik aksidental maksudnya yakni teknik penentuan sampel berdasarkan kebetulan, yaitu siapa saja yang secara kebetulan ditemui dan cocok sebagai sumber data. Berdasarkan analisis di peroleh nilai koefisien korelasi (R) 0,707, yang artinya terdapat keeratan hubungan yang kuat antara variabel periklanan, penjualan tatap muka promosi penjualan dan Publisitas terhadap keputusan pembelian pada toko Indosamajaya Utama Tanah Grogot. Nilai koefisien determinasi (R2) sebesar 0,500 atau 50%, artinya bahwa variabel keputusan pembelian (Y) dapat dijelaskan oleh variabel periklanan, penjualan tatap muka, promosi penjualan, dan publisitas sebesar 50% sedangkan sisanya 50% adalah pengaruh variabel lainnya diluar penelitian ini. Pengujian secara parsial diketahui bahwa variabel periklanan (X1) memberikan pengaruh dominan, hal ini dibuktikan oleh nilai thitung terbesar dibandingkan dengan variabel bebas lainnya, sesuai dengan hasil SPSS pada tabel 14 yaitu 7,159. Dan t hitung > t tabel yakni 7,159 > 1,6669, dan di dukung oleh tingkat signifikansi 0,000 < 0,05 serta standardizerd coefficient beta yaitu 0,638.
Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Minyak Goreng Merek Bimoli Pada Deta Toko di Desa Senaken Kecamatan Tanah Grogot Istiqomah Istiqomah; Achmad Syahruddin
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 1 No. 4 (2023): Juli : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v1i4.235

Abstract

The purpose of this study was to determine the effect of simultaneous and partial as well as the dominant variable of the marketing mix consisting of product (X1), price (X2), promotion (X3) and place variable (X4) on purchasing decisions (Y) in Deta Stores in the Village Senaken District of Tanah Grogot. The sample for this study were consumers or people who made purchases at Deta Stores from May 2022 to June 2022. Using an incidental sampling technique, the number of samples obtained was 50 people. Consumers who were the sample in this study were given a questionnaire consisting of 31 statements. Responses to the questionnaire were tested for validity and reliability prior to multiple linear regression analysis using the SPSS application. The results of testing the research instrument, namely the questionnaire, showed that 31 statement items were declared valid because r count > r table. In addition, all statements are reliable because the cronbach`s alpha value is 0.940 > 060. The regression equation obtained Y = -0.045+0.582X1+0.023X-0.167X3+0.562X4. The correlation coefficient value of 0.896 shows a very strong relationship between the marketing mix which consists of product (X1), price (X2), promotion (X3) and place (X4) and purchasing decisions (Y) at Deta Shop in Senaken Village, Tanah District Grogot. The coefficient of determination (R2) is 0.785, which means that the marketing mix which consists of product (X1), price (X2), promotion (X3) and place variable (X4) can explain the purchase decision at Shop Deta in Senaken Village, Tanah Grogot District of 78 .5%, while the remaining 21.5% is influenced by other factors not included in this study. Simultaneous testing shows that the value of F count > F table or 45.828 > 2.5787 so that it can be concluded that there is at least one of the sub-variables of the marketing mix (X) consisting of product (X1), price (X2), promotion (X3) and place (X4) has an effect on purchasing decisions (Y) at Store Deta in Senaken Village, Tanah Grogot District. Furthermore, testing was carried out with the calculated t value of each marketing mix sub-variable consisting of product (X1), price (X2), promotion (X3) and place (X4) each of 3.157; 0.237; 1.531 and 3.844 which when compared with the t table is 2.0141, the product (X1) and place (X4) have a significant effect on purchasing decisions (Y) in Deta Shop in Senaken Village, Tanah Grogot District because the value of t count > t table. Meanwhile, price (X2) and promotion (X3) have no significant effect on purchasing decisions (Y) in Deta Stores in Senaken Village, Tanah Grogot District, because t count < t table. The dominant variable that influences purchasing decisions (Y) in Shop Deta in Senaken Village, Tanah Grogot District is place (X4) because the t value is the highest.
Pengaruh Faktor-Faktor Perilaku Konsumen Terhadap Keputusan Pembelian Mebel pada Toko Udin Surya Tanah Grogot Achmad Syahruddin; Istiqomah Istiqomah; Biyuta Biyuta
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 1 (2024): JANUARI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i1.521

Abstract

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store. The sample in this study was furniture buyers at the Udin Surya Store who met with researchers from June to July 2023 using incidental sampling techniques and the number of samples obtained was 50 people. Buyers as the sample in this study were given a questionnaire consisting of 25 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out using the SPSS application. The results of testing the research instrument, namely the questionnaire, show that the 25 statement items are valid because r count > r table. Apart from that, all statements are reliable because the Cronbach's Alpha value is > 0.60 (0.915 > 0.60). The regression equation obtained is Y = 7.308+0.015X1+0.168X2 +0.199X3+0.535 X4. The correlation coefficient value is 0.789, this shows a strong relationship between consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4) on the decision to purchase (Y) furniture at the Udin Surya Store. The coefficient of determination value is 0.589, which means that consumer behavior consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) on purchasing decisions (Y) for furniture at the Udin Surya Store is 58.9% while the remaining 41 .1% is influenced by factors not included in this study. Simultaneous testing shows that the value of Fcount > Ftable (18.553 > 2.58) so it can be concluded that there are consumer behavior variables consisting of cultural (X1), social (X2), personal (X3), and psychological (X4) which influence jointly on decision to purchase (Y) furniture at the Udin Surya Store. Next, a partial test was carried out by looking at the calculated t value for each sub-variable of consumer behavior consisting of culture (X1), social (X2), personal (X3), and psychological (X4), each of which was 0.052; 1,283; 1,211; 4.804 which when compared with the t table of 2.01410, then psychological (X4) is 4.804 > 2.01410, the dominant influence on purchasing decisions (Y) for furniture at the Udin Surya Store because t count > table. Meanwhile, culture (X1), social (X2), personal (X3) do not have a significant effect on purchasing decisions (Y) for furniture at the Udin Surya Store because the calculated t value < t table.
Pengaruh Budaya Organisasi Terhadap Kinerja Pegawai pada Dinas Perkebunan dan Peternakan Kabupaten Paser Achmad Syahruddin; Hadijah Hadijah; Muhammad Rizki Risandi Septiandanu
Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Vol. 2 No. 4 (2024): Desember: SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/sammajiva.v2i4.1602

Abstract

The aim of this research is to determine the influence of organizational culture on employee performance and the number of respondents was 51 respondents. Employees as samples in this study were given a questionnaire consisting of 32 statements. Responses to the questionnaire were tested for validity and reliability before multiple linear regression analysis was carried out. The results of testing the research instrument, namely the questionnaire, show that 32 questions are valid because rcount > rtable. Apart from that, all statements are reliable because the Cronbach Alpha value is > 0.06 (0.963 > 0.06) and is in the good category. The regression equation obtained is Y = -0.081 + 0.670 + 0.853 + 1.791 - 0.036 – 0.158 – 0.512 – 1.573. The multiple correlation coefficient value is 0.971, which means the correlation between Innovation and Risk Taking (X1), Paying Attention to Details (X2), Results Orientation (X3), People Orientation (X4), Team Orientation (X5), Aggressiveness (X6), Stability (X7) influence Employee Performance (Y) at the Paser Regency Plantation and Livestock Service. The coefficient of determination value is 0.935, meaning that the variables Innovation and Risk Taking (X1), Paying Attention to Details (X2), Results Orientation (X3), People Orientation (X4), Team Orientation (X5), Aggressiveness (X6), Stability (X7) have an influence on Employee Performance (Y) at the Paser Regency Plantation and Livestock Service by 93.5% while the rest is explained by other factors not researched at (100–93.5)% = 6.5%. Simultaneous testing of the F test shows that if Ha is accepted and H0 is rejected, the value obtained is 103.109 > 2.23, this Fcount>Ftable shows that Organizational Culture (X) which consists of Innovation and risk taking (X1), Paying attention to details (X2), Results orientation (X3), People orientation (X4), Team orientation (X5), Aggressiveness (X6), Stability (X7), together (simultaneously) have a significant influence significant to Employee Performance (Y). Next, partial testing was carried out, namely the t test was used. The t test was carried out to compare the tcount test value with the ttable test. If tcount>ttable then H0 is rejected. Ha is accepted, meaning that there is an influence between the independent variable and the dependent variable. Meanwhile, if tcount < ttable then H0 is accepted and Ha is rejected, meaning that there is no influence between the independent variable and the dependent variable. From the test it can be concluded that the variable Paying Attention to Detail (X2) has a dominant influence on Employee Performance (Y) at the Paser Regency Plantation and Livestock Service. With a tcount value of 5.503 which is the highest tcount value when compared with the tcount values ​​of other variables and a significance level of 0.000.
Penerapan Tqm Dalam Peningkatan Kuaitas Pelayanan Prima di Kantor Desa Pulau Rantau Kecamatan Tanah Grogot Kabupaten Paser Nuriyah Nuriyah; Muhammad Akbar; Karlina Karlina; Achmad Syahruddin; Rusmiati Rusmiati; Erni Susanti
Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan Vol. 1 No. 2 (2024): Mei : Pelayanan Unggulan : Jurnal Pengabdian Masyarakat Terapan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/unggulan.v1i2.239

Abstract

Pulau Rantau Village is one of the villages under the working area of ​​Tanah Grogot District. Community Service by providing material related to TQM so that village employees are able to carry out their duties and responsibilities well, namely by providing maximum service to every community who needs services at the village office. The target of implementing this activity is all employees at the Pulau Rantau Village Office, Tanah Grogot District, with the material of Implementing TQM in Improving the Quality of Excellent Service carried out through lecture and question and answer discussion methods. In this activity, the importance of cooperation between all village officials in providing services to the community is also conveyed, so that excellent quality service and satisfaction is felt by every community member who receives services at the village office.
Pengaruh Motivasi Langsung Dan Tidak Langsung Terhadap Kinerja Pegawai Pada Dinas Kelautan Dan Perikanan Kabupaten Paser Achmad Syahruddin; Amir Hamzah
Student Research Journal Vol. 1 No. 1 (2023): Februari : Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/sjryappi.v1i1.165

Abstract

The formulation of the problem in writing this thesis is: is there a direct and indirect motivational effect on the performance of employees at the Maritime Affairs and Fisheries Service in Paser Regency. And which variable among the direct and indirect motivational variables has the dominant influence on employee performance. The benefit to be achieved in this research is that it can be used to improve the performance of civil servants in the future. From the results of multiple linear regression analysis, we get the function equation Y = 0.607+0.466X1+0.330X2. From these results it can be seen that the motivational variable has a positive effect on employee performance at the Maritime Affairs and Fisheries Office of Paser Regency. This effect is also explained by the R2 value (coefficient of determination) of 0.325, which means that the variables studied have an effect of 32.5% and the remaining 67.5% is influenced by other variables not included in this study. The regression coefficient (R), which describes the strong relationship between the independent variables and the dependent variable can be seen in the test, which is equal to 0.594. This means that there is a moderate relationship between the independent variables and the dependent variable. Fcount value ˃ Ftable or 12.818 ˃ 3.1951 and probability value 0.000 ˂ 0.05. Shows that direct and indirect motivational variables have a simultaneous (together) effect on employee performance. Of the direct and indirect motivational variables, the direct variable has a dominant influence, this is evidenced by the value of tcount ˃ ttable or 3.3777 ˃ 1.6779 and the smallest probability value of 0.001 ˂ 0.05 Seeing the results of the discussion above, it is concluded that the initial hypothesis proposed is accepted, because the initial hypothesis states that the dominant variable is direct motivation variable (X1).
Co-Authors Amir Hamzah Atminah Atminah Biyuta Biyuta Erni Susanti Hadijah Hadijah Heni Pujiastuti Ibnu Khayath Farisanu Ira Marni Istiqomah Istiqomah Karlina Karlina Muhammad Akbar Muhammad Rizki Risandi Septiandanu Nuriyah Nuriyah Rusmiati Rusmiati Wahyudi Wahyudi