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Pengaruh Potongan Harga, Kualitas Pelayanan dan Penanganan Komplain terhadap Kepuasan Pelanggan Pengguna Gojek Sindi Emya Br Ginting; Harris P Nasution; Erwinsyah Simanungkalit; Indra Siregar; Enda Surbakti
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 2 No. 4 (2024): Oktober : JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v2i4.2506

Abstract

Customer satisfaction is the hope of a customer who believes or predicts what the customer will receive, whether expressed verbally or non-verbally. Customers who obtain satisfaction are determined from repurchasing products or services. Customer satisfaction can be met by price discounts, service quality and complaint handling. The aim of this research is to determine and analyze the influence of price discounts, service quality and complaint handling on customer satisfaction of Gojek users. The population used in this research were students majoring in Business Administration, Medan State Polytechnic. The number of respondents consisted of 96 people, with the determination of sample size using the Lemeshow formula. The results of the t test (partial test) for the price discount variable on customer satisfaction (Y) obtained a calculated of 2,843 > 1,986 with a significance level of 0,006 < 0,05 and a positive regression coefficient of 0,350. This means that the price discount has a positive and significant effect on customer satisfaction (Y). The results of the t test (partial test) for the service quality variable on customer satisfaction (Y) obtained a calculated of 2,955 > 1,986 with a significance level of 0.004 < 0.05 and a positive regression coefficient of 0.208. This means that service quality has a positive and significant effect on customer satisfaction (Y). The results of the t test (partial test) for the complaint handling variable on customer satisfaction (Y) obtained a calculated of 4,116 > 1,986 with a significance level of 0.000 < 0.05 and a positive regression coefficient of 0,332. This means that complaint handling has a positive and significant effect on customer satisfaction (Y). The results of the F test (simultaneous test) are a calculated of 61,481 > 2,70 with a significance level of 0.000 < 0.05, which indicates that the F value obtained is significant. This means that there is a variable influence of price discounts, service quality and complaint handling on customer satisfaction.
Pengaruh Gaya Kepemimpinan dan Beban Kerja terhadap Produktivitas Kerja Karyawan Direktorat Keuangan dan Manajemen Risiko PT Pelindo Multi Terminal Josefa Sitorus; Jamardua Haro; Suri Purnami; Harris P Nasution; Ratna Dewi
Maslahah : Jurnal Manajemen dan Ekonomi Syariah Vol. 3 No. 4 (2025): Maslahah : Jurnal Manajemen dan Ekonomi Syariah
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/maslahah.v3i4.2754

Abstract

This study aims to examine the effect of leadership style and workload on employee productivity in the Finance and Risk Management Directorate of PT Pelindo Multi Terminal. The research was conducted from February to July 2025 with 31 employee respondents. The study employed a quantitative approach, collecting data through questionnaires and analyzing it using multiple linear regression. The research sought to understand how leadership style and workload influence the productivity of employees within this specific department. The results indicate that, partially, leadership style and workload have no significant effect on employee productivity, with significance values greater than 0.05. This suggests that individual leadership styles and workloads, when considered separately, may not have a strong direct impact on productivity. However, when analyzed simultaneously, both variables significantly influence employee productivity, with a significance value of less than 0.05. The coefficient of determination reveals that leadership style and workload contribute 16.3% to employee productivity, indicating that while these factors play a role, the majority of the variation in productivity (83.7%) is due to other factors not explored in this study. These findings highlight the need for the company to consider a holistic approach to human resource management, focusing not only on leadership style and workload but also on other variables that could further enhance employee productivity. This research provides valuable input for improving organizational strategies