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Sosialisasi Pemanfaatan Smart Digital Untuk Peningkatan Penjualan UMKM Dengan Menggunakan Aplikasi Gofood Di Desa Japanan Kecamatan Kemlagi Kabupaten Mojokerto Anna Kridaningsih; Ghozali Ghozali; Elok Cahyaning Pratiwi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 2 (2024): April : Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v4i2.1363

Abstract

MSMEs are currently required to be able to improve their business by using technological developments, so the aim of this service is to provide socialization on the use of smart digital to increase MSME sales by using the GoFood application in Japanan Village, Kemlagi District, Mojokerto Regency. The method used in this community service consists of three stages, namely, the initial stage, the implementation stage and the final stage. The result of this community service is that socialization has been carried out by delivering material about the importance of smart digital to increase sales, and about the use of the GoFood application to support sales. The hope of this activity is that it can be implemented so that an increase in sales of Japanese village MSMEs can be achieved.
Pendampingan Pokdarwis “Sejahtera” Kranggan Menuju Kelompok Sadar Wisata Yang Tertib Administrasi Hery Setiawan; Oktaviani Permatasari; Dwi Dewianawati; Yuyu Jahratu Noor Santy; Sari Rahayu; Irham Miftakhul Jannah; Elok Cahyaning Pratiwi; Haris Nur Maghfur
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 1 No. 4 (2022): Desember : Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.247 KB) | DOI: 10.58169/jpmsaintek.v1i4.43

Abstract

Tertib administrasi merupakan kunci pokok keberhasilan pengelolaan suatu organisasi. Kelompok Sadar Wisata “Sejahtera” Kranggan (Pokdarwis) merupakan salah satu organisasi wisata di Kota Mojokerto yang peduli terhadap administrasinya. Namun, kurangnya pengetahuan anggota tentang administrasi ini tentunya perlu adanya pendampingan khusus untuk penertiban. Metode pendampingan dalam pengabdian masyarakat ini adalah melalui sosialisasi, observasi, wawancara dan diskusi pada Pokdarwis “Sejahtera” Kranggan. Tertib administrasi yang dihasilkan dari pendampingan ini akan digunakan untuk memenuhi 10 standart administrasi pokok organisasi yang dibutuhkan.
Pemberdayaan Perempuan melalui Pelatihan Manajemen Sumber Daya Manusia dan Pemasaran Digital di Sekolah Perempuan (SEKOPER) Mojokerto Ahfi Nova Ashriana; Elly Joenarni; Anna Kridaningsih; Yusuf Rahman Al Hakim; Rachmad Sholeh; Mochamad Irfan; Sugeng Eko Yuli Waluyo; Elok Cahyaning Pratiwi
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i4.1109

Abstract

This community service aims to empower women members of the Mojokerto Women's School (SEKOPER) through human resource management (HRM) and digital marketing training. SEKOPER, as a women's community, has great potential but still faces challenges in managing its business effectively and efficiently. This community service is based on the identification of the needs of SEKOPER members related to the lack of knowledge in the fields of HRM and digital marketing. The method used in this community service is through direct training for SEKOPER members. The training materials include HRM and digital marketing modules that are specifically designed to meet the needs of members. In addition, initial needs mapping was carried out to ensure the relevance of the material presented. The implementation of the training involved competent speakers in their fields and used interactive learning methods. The results of the community service showed an increase in SEKOPER members' understanding of the importance of good human resource management and the use of digital technology in marketing. There were positive changes in behavior, such as members' efforts in planning HR needs and implementing digital marketing strategies. In addition, the formation of a collaborative network between members is also one of the positive impacts of this program. Overall, this community service shows that human resource management and digital marketing training can be an effective effort in empowering SEKOPER women members. With increased capacity, it is hoped that SEKOPER members can improve their quality of life and family economic welfare.
Sosialisasi Peluang Usaha dan Strategi Pemasaran bagi Calon Wirausaha Muda dalam Meningkatkan Ketahana Ekonomi Rumah Tangga di Desa Mojowiryo Kecamatan Kemlagi Kabupaten Mojokerto Sugeng Eko Yuli Waluyo; Ahfi Nova Ashriana; Elly Joenarni; Elok Cahyaning Pratiwi; Risa Amalia Muzrifah
Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Sains dan Teknologi
Publisher : Fakultas Teknik Universitas Cenderawasih

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58169/jpmsaintek.v4i1.712

Abstract

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.
Pengaruh Lingkungan Kerja dan Motivasi Kerja Terhadap Tingkat Retensi Karyawan di Industri Jasa Elok Cahyaning Pratiwi; Mila Hariani
Journal of Trends Economics and Accounting Research Vol 4 No 2 (2023): December 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v4i2.1012

Abstract

High levels of work motivation and supportive work environment conditions are considered key factors for retaining employees in an organization. The purpose of this study is to analyze the impact of the factors of work motivation level and work environment conditions on the retention rate of workers in the service industry. A quantitative approach was used in this study, with data analysis using multiple linear regression. The study sample consisted of 83 employees in the service industry in Surabaya City who were selected through a saturated sampling approach. Regression analysis was used to examine the relationship between employee retention levels with work environment and work motivation. Regression analysis was used to analyze the impact of the factors of work motivation level and conditions in the work environment with the level of employee retention. This study indicates that there is a real (significant) impact on work motivation and work environment on the level of employee retention in the service industry in Surabaya City.