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All Journal Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Salamena, Allgreat Meidelia Clarista
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management

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Pengaruh Customer Relationship Management dan Kepuasan Pelanggan Terhadap Loyalitas di Cafe Pelangi Salamena, Allgreat Meidelia Clarista; Emanuel, Andi Wahju Rahardjo
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 2 (2024): APRIL-JUNE 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i2.1747

Abstract

This study aims to analyze the influence of Customer Relationship Management (CRM) implementation and customer satisfaction on customer loyalty at Cafe Pelangi. From 50 questionnaire respondents, the results of statistical analysis indicate that the implementation of CRM and customer satisfaction have a positive and significant impact on customer loyalty. All indicators of the CRM, customer satisfaction, and customer loyalty variables are valid and exhibit a high level of reliability. The data also meets the normality assumptions, allowing for the use of a multiple linear regression model. The regression results reveal that customer satisfaction significantly affects customer loyalty, with a coefficient of determination of 20.7%. This underscores the importance of enhancing customer satisfaction through CRM implementation to achieve a higher level of loyalty at Cafe Pelangi. These findings can serve as a strategic foundation for cafe management and other stakeholders to develop effective strategies in maintaining and expanding their market share
Responsivitas Pelayanan Publik Berbasis E-Government Dengan Inovasi Identitas Kependudukan Digital Salamena, Allgreat Meidelia Clarista; Emanuel, Andi Wahju Rahardjo
Jurnal Teknik Informatika dan Sistem Informasi Vol 10 No 2 (2024): JuTISI
Publisher : Maranatha University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jutisi.v10i2.8618

Abstract

This study aims to analyze the service responsiveness at the Population and Civil Registration Office of Ambon City, particularly regarding the implementation of Digital Population Identity (DPI). Public service responsiveness is considered crucial in meeting society's expectations towards technological advancements. The research method applied is qualitative, with data collection through direct observation and interviews at the Population and Civil Registration Office of Ambon City. The research results are expected to provide insights into the service responsiveness of this institution towards the needs and expectations of the community. Thus, this research can offer insights into how the office can enhance its responsiveness to technological changes and societal demands.
Co-Authors Andi Wahju Rahardjo Emanuel