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Journal : JURNAL PUSTAKA KOMUNIKASI

Pengaruh Konten Instagram Dan Kredibilitas Beauty Influencer Nanda Arsyinta Terhadap Gaya Hidup Remaja Titania, Intan Putri; Sudradjat, Ratih Hasanah
Jurnal Pustaka Komunikasi Vol 7, No 2 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i2.3784

Abstract

Researchers identified the problem in this research, namely how much influence Instagram content and the credibility of beauty influencer Nanda Arsyinta have on teenagers' lifestyles. The aim of this research is to explain how much influence Instagram content and the credibility of beauty influencer Nanda Arsyinta have on teenagers' lifestyles. Whether Instagram content and credibility are high or low will make followers trust him and follow his lifestyle. Therefore, Instagram content and Nanda Arsyinta's credibility as a beauty influencer are very interesting to research, whether there is an influence on teenagers' lifestyles or not. This research method is quantitative research with descriptive research type. In this research, researchers used non-probability sampling techniques, with a total of 400 teenagers aged 10-28 years. Based on the results of simultaneous hypothesis testing (f test) it can be concluded that H0 is rejected and H1 is accepted, because , it can be concluded that there is a significant influence of Instagram content and the credibility of beauty influencer Nanda Arsyinta on teenage lifestyles.
Studi Komparatif Pengaruh Dua Kelompok Brand Ambassador Terhadap Brand Image Telkom University Rahadian, Sadam; Sudradjat, Ratih Hasanah; Mahdaria, Siti
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.4272

Abstract

The public's need for higher education is one of the factors in the increasing number of universities in Indonesia. This makes universities need to carry out marketing communications to build a positive brand image to the public and Telkom University uses brand ambassadors to build this brand image. This research aims to see the influence that Brand Ambassador Tanjidor and Brand Ambassador SMB Telkom have on Telkom University's brand image, using the dimensions of visibility, credibility, attraction and power. Meanwhile, the dimensions of brand image are strength of brand association, favorableness of brand association, and uniqueness of brand association. This research also links it to ELT communication theory. The research method used is quantitative with a comparative study type. Data collection was carried out by distributing questionnaires to 385 respondents with a population of Instagram followers @telkomuniversity and @smbtelkom. The data collection technique in this research uses a non-probability sampling technique, namely purposive sampling. The research results show that SMB Brand Ambassadors have a greater influence, both partially and simultaneously, on Telkom University's Brand Image.