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p-Index From 2020 - 2025
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This Author published in this journals
All Journal SMBJ: Strategic Management Business Journal Formosa Journal of Multidisciplinary Research (FJMR)
Sinaga, Aprizal Haris
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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THE INFLUENCE OF COMPENSATION AND OCCUPATIONAL SAFETY AND HEALTH ON ONLINE OJEK DRIVER PERFORMANCE PRODUCTIVITY IN MEDAN CITY (Study of Go-Jek, Grab, and Maxim Online Ojek Drivers) Zahara, Mutia; Sinaga, Aprizal Haris; Dalimunthe, Ritha F.
Strategic Management Business Journal Vol. 3 No. 02 (2023): December 31, 2023
Publisher : Universitas Pembinaan Masyarakat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55751/smbj.v3i02.83

Abstract

This study investigates the impact of compensation, occupational safety, and health on the productivity of online motorcycle taxi drivers in Medan City, utilizing a quantitative methodology. The research, encompassing 99 respondents from Go-Jek, Grab, and Maxim, employs multiple regression analysis, revealing a significant positive impact of compentations and Occupational Health and Safety (OHS) on driver productivity across all platforms. The findings underscore that enhancing compensation and prioritizing safety and health are effective strategies for increasing productivity. The study suggests companies offering online motorcycle taxi services should develop policies to enhance the welfare and performance of drivers. Acknowledging the study's limitations, future research should consider additional factors for a comprehensive understanding. .  JEL Classification: L21, L23, L25
Enhancing Revisit Intentions: The Role of Perceived Value, Brand Experience, and Tourist Satisfaction in Bukit Lawang Ecotourism Sinaga, Aprizal Haris; Rini, Endang Sulistya; Harahap, Hamdani
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12771

Abstract

This study aims to analyze the influence of perceived value and brand experience on revisit intention through tourist satisfaction as an intervening variable at the Bukit Lawang ecotourism destination. This research employs an associative quantitative approach. The study population comprises tourists who have visited Bukit Lawang, with a sample of 180 respondents selected using purposive sampling. Primary data were collected through questionnaires, while secondary data were obtained through documentation studies. Data analysis utilized the Structural Equation Modeling (SEM) method with SmartPLS version 3.0 as the analytical tool. The results show that perceived value has a positive and significant effect on tourist satisfaction and revisit intention. However, brand experience does not influence tourist satisfaction but has a positive and significant effect on revisit intention. Tourist satisfaction mediates the effect of perceived value and brand experience on revisit intention. This research provides practical implications for tourism managers to improve service quality and create unique experiences to enhance tourists' intention to revisit.
Co-Authors Dalimunthe, Ritha F. Endang Sulistya Rini Mutia Zahara R. Hamdani Harahap