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All Journal Journal of Business Management and Economic Development Journal of Community Service and Society Empowerment
Brown, George
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Impact of Social Media Platform on Entrepreneurial Venture: A Technopreneurship Perspective Udoudom, Uduak; Brown, George; George, Kufre
Journal of Business Management and Economic Development Том 2 № 02 (2024): May 2024
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v2i02.595

Abstract

This conceptual research explores the impact of social media platforms on entrepreneurial ventures, specifically from a technopreneurship perspective. The study examines the ways in which social media platforms have become integral tools for technopreneurs, who leverage technology and innovation in their entrepreneurial pursuits. The study highlights key findings related to the influence of social media on business strategy, marketing, customer engagement, and overall venture success within the technopreneurial landscape. Additionally, the research examines challenges and opportunities arising from the relationship between social media and technopreneurship, shedding light on evolving trends and best practices. The findings will contribute valuable insights for entrepreneurs, researchers, and policymakers seeking to understand and harness the transformative power of social media in the dynamic realm of technopreneurship.
Multimedia Messaging for Social Change: Assessing the Impact of Multimedia Integration in Development Communication Campaigns Udoudom, Uduak; Okon, Ememobong; Pam, Christiana; Brown, George
Journal of Community Service and Society Empowerment Том 2 № 02 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i02.581

Abstract

This research explores the transformative potential of multimedia messaging in development communication campaigns, with a focus on its impact on social change. As technology continues to advance, multimedia integration, encompassing elements such as text, images, audio, and video, has become a powerful tool for conveying messages and influencing behaviour. This study aims to assess the effectiveness and implications of incorporating multimedia into development communication initiatives. The paper examines various multimedia formats utilized in social change campaigns and assesses their influence on target audiences. By reviewing existing literature and case studies the study aims to identify patterns, challenges, and success factors associated with multimedia messaging. Additionally, attention is given to the role of digital platforms and social media in amplifying the reach and engagement of multimedia campaigns. Key considerations include the cognitive and emotional impact of multimedia messages, audience receptivity, and the potential for behaviour change. The research also investigates ethical considerations related to multimedia communication in the context of social change, addressing issues such as cultural sensitivity, inclusivity, and the potential for unintended consequences. Findings from this research will contribute valuable insights to the field of development communication, guiding practitioners, and researchers in optimizing the design and implementation of multimedia messaging strategies for effective social change. The overarching goal is to enhance our understanding of the dynamic interplay between multimedia communication and its ability to drive positive societal transformations.
Co-Authors George, Kufre Okon, Ememobong Pam, Christiana Udoudom, Uduak