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All Journal Journal of Community Service and Society Empowerment International Journal of Education, Management, and Technology
Pam, Christiana
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Public Health Social Sciences

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Multimedia Messaging for Social Change: Assessing the Impact of Multimedia Integration in Development Communication Campaigns Udoudom, Uduak; Okon, Ememobong; Pam, Christiana; Brown, George
Journal of Community Service and Society Empowerment Том 2 № 02 (2024): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v2i02.581

Abstract

This research explores the transformative potential of multimedia messaging in development communication campaigns, with a focus on its impact on social change. As technology continues to advance, multimedia integration, encompassing elements such as text, images, audio, and video, has become a powerful tool for conveying messages and influencing behaviour. This study aims to assess the effectiveness and implications of incorporating multimedia into development communication initiatives. The paper examines various multimedia formats utilized in social change campaigns and assesses their influence on target audiences. By reviewing existing literature and case studies the study aims to identify patterns, challenges, and success factors associated with multimedia messaging. Additionally, attention is given to the role of digital platforms and social media in amplifying the reach and engagement of multimedia campaigns. Key considerations include the cognitive and emotional impact of multimedia messages, audience receptivity, and the potential for behaviour change. The research also investigates ethical considerations related to multimedia communication in the context of social change, addressing issues such as cultural sensitivity, inclusivity, and the potential for unintended consequences. Findings from this research will contribute valuable insights to the field of development communication, guiding practitioners, and researchers in optimizing the design and implementation of multimedia messaging strategies for effective social change. The overarching goal is to enhance our understanding of the dynamic interplay between multimedia communication and its ability to drive positive societal transformations.
Mass Media and Health Communication Messages: Implications for Rural Development in the 21st Century Nigeria Aondowase, Saawuan; Udoudom, Uduak I.; Pam, Christiana
International Journal of Education, Management, and Technology Vol 1 No 1 (2023): International Journal of Education, Management, and Technology
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijemt.v1i1.1885

Abstract

This paper explores the role of mass media in health communication campaigns for rural development in the 21st century Nigeria. Mass media have been found to be critical components of Nigeria’s rural development because of their role in disseminating health communication messages with the aim of empowering and improving the health knowledge and skills as well as changing health behaviours of rural dwellers to improve their living conditions. The paper meticulously pinpoints the contributions of mass media in health communication; identified some select health communication programmes that succeeded in Nigeria courtesy of mass media amplification role as well as explored the challenges of mass media channels in rural health communication efforts. The paper is anchored on the agenda setting theory. The paper concluded that mass media are catalysts to rural development in Nigeria. The study recommended that communication should be the priority of government and development programme designers because of the pivotal role it plays in combating ignorance and misinformation in public health issues in Nigeria.
Co-Authors Aondowase, Saawuan Brown, George Okon, Ememobong Udoudom, Uduak Udoudom, Uduak I.