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An Empirical Study of In-App Purchase Intention Behavior of Generation Z in Mobile Games Putratama, Donny; Retnowardhani, Astari
Journal of Information Systems Engineering and Business Intelligence Vol. 11 No. 3 (2025): October
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jisebi.11.3.433-444

Abstract

Background: The rapid evolution of information technology has significantly transformed digital transactions and consumer behavior. Although in-game transactions and the mobile gaming industry are expected to experience significant growth, Generation Z gamers’ purchasing behavior remains underexplored.   Objective: This study aims to investigate the factors influencing Gen-Z’s intention to make in-app purchase of virtual goods within mobile games.   Methods: Partial Least Square (SmartPLS) analysis was conducted to examine whether live streamers, co-branding, good price, and mobile game loyalty affected in-app purchase intention among Gen-Z gamers.  Results: The results showed that live streamers, co-branding, and good price positively influenced gamers’ desire to purchase in-game items. Mobile game loyalty was also found to have the strongest influence on in-app purchase intention.  Conclusion: This study emphasized how game influencers, co-branding, fair pricing, and player loyalty influenced in-app purchase intentions among Indonesian Gen-Z mobile gamers. The findings revealed that using live streamers to showcase game characters, building stronger interactions with players, and offering sales promotions are effective ways to promote more in-app purchases.    Keywords: Co-Branding, Good Price, In-App Purchase Intention, Live Streamers, Mobile Game Loyalty. 
Analysis Of The Factors Net Benefits Of Flight Simulation Online System Pramadya, Rifky; Retnowardhani, Astari; Gea, Diyurman
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Flight simulation games are one of the many new technologies that have emerged due to the development of digital games and current gamification technologies. Flight simulation games released by several developers are currently still standalone and cannot be connected to each other. An online flight simulation system has been developed to be able to link and connect between flight simulation game developers, so that users can connect with each other and make the simulation more real. The present online flight simulation system can make flight simulator games into more serious games, but it still has a issues, such as people who rarely utilize the system. The purpose of this research is to find out and identify the factors of net benefits using flight simulation online system by using modification of the DeLone and McLean and UTAUT2 models conducting PLS-SEM analysis. Respondents in this study were users who had used the system with a total of 366 respondents. The results of this study show that System Quality, Service Quality, Effort Expectancy and Social Influence do not have a significant impact on System Use, then Information Quality and Perceived Enjoyment have a positive and significant impact on System Use, then Service Quality does not have a significant impact on User Satisfaction, then Information Quality and System Quality has a positive and significant impact on User Satisfaction, then System Use and User Satisfaction have a positive and significant impact on Net Benefits.
Desain Learning Management System dan Konten Berbasis Kecerdasan Buatan Generatif untuk Edukasi Perubahan Iklim bagi Perempuan Pegiat Lingkungan Puspita, Virienia; Retnowardhani, Astari; Andayani, Fitria
Abditeknika Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): April
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abditeknika.v5i1.7630

Abstract

Dalam menghadapi krisis iklim yang semakin intens di Indonesia, edukasi perubahan iklim menjadi penting. Komunitas pegiat lingkungan, Peri Bumi, telah aktif dalam upaya edukasi dan inisiasi lingkungan. Namun, komunitas ini menghadapi tantangan dalam pengelolaan pembelajaran yang efektif dan produksi konten edukatif. Berdasarkan kebutuhan tersebut maka tim dosen universitas Bina Nusantara menginisiasi program pengabdian kepada masyarakat dengan mengembangkan Learning Management System (LMS) berbasis kecerdasan buatan generatif (Generative AI) serta memberikan pelatihan pembuatan konten digital. Hasil evaluasi menunjukkan bahwa LMS Peri Bumi telah meningkatkan aksesibilitas pembelajaran bagi 121 pengguna aktif dalam enam bulan pertama. Selain itu, pelatihan yang dilakukan menghasilkan peningkatan keterampilan anggota komunitas secara signifikan dengan total N-Gain sebesar 85,2%. Secara keseluruhan, program ini berkontribusi dalam menciptakan model edukasi berbasis komunitas yang berkelanjutan dan dapat direplikasi ke komunitas pegiat lingkungan lainnya.   In response to the escalating climate crisis in Indonesia, climate change education has become increasingly crucial. The environmental advocacy community Peri Bumi has been actively engaged in environmental education and initiatives. However, these communities face challenges in managing effective learning and producing educational content. Based on these needs, the Bina Nusantara University lecturer team initiated a community service program by developing a Learning Management System (LMS) based on generative artificial intelligence (generative AI) and providing digital content creation training. The results of the evaluation show that LMS Peri Bumi has improved learning accessibility for 121 active users in the first six months. In addition, the training conducted resulted in a significant improvement in the skills of community members with an N-Gain of 85.2%. Overall, the program contributes to creating a community-based education model that is sustainable and can be replicated to other communities of environmentalists.
Extending the UTAUT framework: the role of security, privacy, and trust in generative AI adoption among indonesian university students Vernon, Juan Vint; Retnowardhani, Astari
Jurnal Konseling dan Pendidikan Vol. 13 No. 3 (2025): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/1175900

Abstract

The rapid expansion of Generative AI adoption in higher education has not been matched by sufficient understanding of how security, privacy, and trust shape its use, leaving a research gap regarding how risks and trust are formed in academic settings. This study examines the effects of security, privacy, and trust on students’ behavioral intention and actual use of Generative AI by extending the UTAUT framework through the integration of these constructs. A quantitative survey was administered to 450 students at Bina Nusantara University using purposive convenience sampling, and the data were analyzed with PLS-SEM (SmartPLS 3.0). The results show that Performance Expectancy (β = 0.247; t = 4.355; p < 0.001), Effort Expectancy (β = 0.213; t = 3.597; p < 0.001), and Social Influence (β = 0.186; t = 3.564; p < 0.001) significantly shape Behavioral Intention, while Behavioral Intention strongly predicts Use Behavior (β = 0.368; t = 6.700; p < 0.001). Facilitating Conditions also exert a direct influence on Use Behavior (β = 0.228; t = 5.511; p < 0.001). Among the risk-related variables, Security affects Behavioral Intention (β = 0.150; t = 2.981; p = 0.003) but not actual behavior, and Privacy is not significant for either dependent variable (p > 0.05). Trust consistently predicts both intention and behavior (β = 0.108; p = 0.010; β = 0.148; p = 0.002). These findings extend UTAUT by underscoring the mediating role of trust in Generative AI adoption and offer policy implications for improving data security transparency and institutional trust-building strategies.
Optimizing Learning Experiences: A Study of Student Satisfaction with LMS in Higher Education Ayubi, M. Nizar; Retnowardhani, Astari
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i2.501

Abstract

This research delves into the examination of student satisfaction regarding the use of Learning Management Systems (LMS) through a comprehensive questionnaire distributed among 326 participants. The study adopts a modified DeLone and McLean is Model as its methodology to assess various dimensions of LMS satisfaction. Utilizing SmartPLS for hypothesis testing, the study rigorously analyzes the data collected. The findings indicate the acceptance of all proposed hypotheses, revealing significant correlations among the variables under scrutiny. A notable outcome is the identification of service quality as the most prominent influencer of student satisfaction within LMS environments. This underscores the critical imperative for higher education institutions to prioritize and address service quality concerns proactively. Practical solutions may encompass optimizing technical support structures, refining user interfaces for enhanced accessibility, ensuring system stability, and facilitating ongoing training and support initiatives. By addressing these pivotal areas, institutions can elevate the overall student learning experience and enhance the efficacy of LMS platforms in facilitating robust educational outcomes.