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All Journal Jurnal Ekonomi Syariah Pelita Bangsa Jurnal Pelita Ilmu Ekonomi Syariah (JPIES) Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Ari Mulyono Hadi
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Pelita Ilmu Ekonomi Syariah (JPIES)

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Perfume Consumers' Experiental Quality Has The Potential To Moderate The Role Of Planned Behavior On Revisit Intention Ergo Nurpatria Kurniawan; Surya Bintarti; Sri Wahyuningsih; Ari Mulyono Hadi; Enur Hotimah
JPIES: Jurnal Pelita Ilmu Ekonomi Syariah Vol. 2 No. 02 (2025): JPIES Edisi Juli 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/b5f2kj40

Abstract

This study aims to analyze the role of consumer behavior influenced by Subjective Norms, Attitudes and Behavioral Control on Revisit Intention, with Experiential Quality moderating on perfume products of Axe, Bellagio and Casablanca brands in Bekasi Regency. The perfume brands studied include Axe, Bellagio and Casablanca, which are included in this study is a quantitative type with a Non-Probability Sampling population using Purposive Sampling techniques to determine the respondents. Respondents who are part of the research population are consumers who use deodorant brands Axe, Bellagio and Casablanca. The data analysis technique used is regression analysis, with data processing using smartPls software. This study shows that subjective norms and consumer attitudes have a positive and significant effect on repurchase intentions, while behavioral control has no effect on revisit intentions. In addition, the moderating variable of experiential quality is able to strengthen the relationship between norms, attitudes, and revisit intention through consumers' positive experiences with the product.
Co-Authors Andi Suhandi Asih Sugiyanti Azmy Muhammad Habiby Enur Hotimah Ergo Nurpatria Kurniawan Hananto, Bernad Iin Masriah Sri Wahyuningsih Surya Bintarti Wiranta