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All Journal Dialektika: Jurnal Ekonomi dan Ilmu Sosial Jurnal Manajemen Bisnis dan Kewirausahaan Halal Research Journal Sewagati
Dewantara, Norman
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Analisis Biaya Operasional UMKM Frozen Laundry Menggunakan Metode Activity-Based Costing (ABC) Dewantara, Norman; Silalahi, Rochelle Trixie; Rudend, Aulia Magistrani; Pranastuti, Vanessa Gloria
Sewagati Vol 8 No 5 (2024)
Publisher : Pusat Publikasi ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j26139960.v8i5.1824

Abstract

Frozen Laundry mengalami peningkatan biaya yang signifikan yang perlu ditangani. Pengabdian ini bertujuan untuk memberikan wawasan strategis yang dapat membantu Frozen Laundry dalam mengoptimalkan biaya, meningkatkan efisiensi operasional, dan memperkuat posisi mereka di pasar. Dari hasil rekonsiliasi biaya memiliki margin operasi layanan cuci sebesar minus Rp.4.138,- dan untuk cuci-setrika sebesar minus Rp.4.595,-. Margin kedua jasa bernilai negatif, yang berarti biaya operasi lebih besar daripada pemasukan. Persentase margin menghasilkan nilai persentase sebesar -103,45% untuk layanan cuci, sementara untuk layanan cuci-setrika sebesar -76,58%. Dari perhitungan tersebut, Frozen Laundry kurang berhasil dalam menetapkan harga jasa yang efisien untuk menutupi biaya usaha. Terdapat tiga aktivitas untuk meningkatkan pendapatan UMKM Frozen Laundry, yaitu efisiensi operasional, perancangan pemasaran, dan diversifikasi layanan. Pada pengabdian masyarakat ini telah diterapkannya media sosial instagram. Oleh karena itu, pengabdian masyarakat berikutnya dapat membantu dalam melakukan efisiensi operasional dan melakukan diversifikasi layanan.
Pengaruh educational support dan gender stereotype terhadap entrepreneurship behavior (Studi kasus: Program Wirausaha Merdeka) Dewantara, Norman; Rai, Ni Gusti Made; Noer, Lissa Rosdiana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 5 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i5.30816

Abstract

Entrepreneurship has an important role in creating jobs. The government of Indonesia has supported the existence of development facilities in the field of entrepreneurship through the Wirausaha Merdeka Program. This research model is built based on the Theory of Planned Behavior combined with educational support and gender stereotypes as antecedent variables. The results of this study show that educational support influences entrepreneurship intention mediated by attitude towards entrepreneurship, perceived behavioral control, and subjective norms. However, this study does not find any influence of gender stereotypes on entrepreneurship intention. This study also finds a relationship between entrepreneurship intention and entrepreneurship behavior. This program provides equal opportunities for women and men to develop skills and knowledge so that everyone feels confident to become an entrepreneur. The government of Indonesia also needs to build partnerships with business networks, such as investors to help fund business. Thus, educational support will have an impact on increasing the number of entrepreneurs. Kewirausahaan memiliki peranan penting dalam menciptakan lapangan kerja. Pemerintah Indonesia telah mendukung adanya sarana pengembangan di bidang kewirausahaan melalui program Wirausaha Merdeka. Model penelitian ini dibangun berdasarkan Theory of Planned Behavior yang dikombinasikan dengan educational support dan gender stereotype sebagai variabel anteseden. Hasil penelitian ini menunjukkan bahwa educational support berpengaruh terhadap entrepreneurship intention yang dimediasi oleh attitude towards entrepreneurship, perceived behavioral control, dan subjective norms. Namun, penelitian ini tidak menemukan adanya pengaruh gender stereotype terhadap entrepreneurship intention. Penelitian ini juga menemukan hubungan antara entrepreneurship intention terhadap entrepreneurship behavior. Program ini memberikan kesempatan yang sama bagi perempuan dan laki-laki dalam mengembangkan keterampilan dan pengetahuan, sehingga setiap individu merasa percaya diri untuk menjadi wirausaha. Pemerintah Indonesia perlu membangun kemitraan dengan jaringan usaha, seperti investor untuk membantu pendanaan usaha. Dengan demikian, dukungan pendidikan akan berdampak pada peningkatan jumlah wirausaha.
Global Consumer Culture and Halal Consumption: Insights from Indonesian Youth Putra, Yudho Novandhika; Dewantara, Norman; Noer, Lissa Rosdiana
Halal Research Vol 5 No 1 (2025): February
Publisher : Halal Center ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j22759970.v5i1.2515

Abstract

The halal market is expanding rapidly, driven by the growing Muslim population. At the same time, young Muslims are experiencing changes in their consumption habits as they engage more with global trends. This study explores how acculturation to global consumer culture (AGCC) interacts with ethnic identity (EID) in shaping their choices between halal and non-halal products. A survey of 123 young Muslim respondents in Indonesia was conducted, and the data were analyzed using Structural Equation Modeling (SEM). The results show that exposure to global consumer culture does not weaken ethnic identity. Instead, young Muslims develop a bicultural identity, maintaining their commitment to halal consumption while embracing global influences. These findings highlight the need for businesses to adopt localization or glocalization strategies to better connect with Muslim consumers. Policymakers should also ensure that the halal market continues to evolve while staying true to Islamic values and meeting modern consumer needs.
Pengaruh social media marketing terhadap purchase intention produk kendaraan listrik berdasarkan Theory of Planned Behavior Dewantara, Norman; Putra, Yudho Novandhika; Noer, Lissa Rosdiana
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 6 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i6.31499

Abstract

The number of motor vehicles in Indonesia has increased from 2019 to 2021. This has led to emissions of exhaust gases, such as carbon dioxide (CO2) and nitrogen oxides (NOx), which damage air quality and harm the environment. The automotive industry in Indonesia has shifted to adopt environmentally friendly technology, but public interest in electric vehicles remains low. This research aims to analyze the influence of social media marketing on the purchase intention of electric vehicles. The research model is developed from the theory of planned behavior using two intervening variables, namely personal attitude and subjective norms. This study uses a structural equation modelling approach to test the constructs and hypotheses. The results of this study indicate that social media marketing has a positive impact on the purchase intention of electric vehicle products in Indonesia, both directly and indirectly, considering personal attitude and subjective norms. Future research could conduct comparative studies between countries and explore the influence of specific social media platforms, as well as the role of influencers in increasing purchase intention for electric vehicles. More specific market segmentation and research on content quality and engagement are also needed. Jumlah kendaraan bermotor di Indonesia mengalami peningkatan dari tahun 2019 hingga 2021. Hal ini menyebabkan emisi gas buang, seperti karbon dioksida (CO2) dan nitrogen oksida (NOx) yang merusak kualitas udara dan membahayakan lingkungan. Industri otomotif di Indonesia telah berubah untuk mengadopsi teknologi ramah lingkungan, tetapi minat masyarakat terhadap kendaraan listrik masih rendah. Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing terhadap purchase intention kendaraan listrik. Model penelitian dikembangkan dari theory of planned behavior dengan menggunakan dua variabel intervening, yaitu personal attitude dan subjective norms. Penelitian ini menggunakan pendekatan structural equation modelling untuk munguji konstruk dan hipotesis. Hasil penelitian ini menunjukkan bahwa social media marketing berdampak positif terhadap purchase intention produk kendaraan listrik di Indonesia secara langsung dan tidak langsung dengan mempertimbangkan personal attitude dan subjective norms seseorang. Penelitian selanjutnya dapat melakukan studi komparatif antar negara dan mengeksplorasi pengaruh platform media sosial spesifik, serta peran influencer dalam meningkatkan purchase intention pada kendaraan listrik. Segmentasi pasar yang lebih spesifik dan penelitian mengenai kualitas konten serta engagement juga diperlukan.
Analisis Komunikasi Pemasaran Terpadu Terhadap Perilaku Konsumen Dewantara, Norman; Noer, Lissa Rosdiana
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 10 No 1 (2025): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v10i1.5641

Abstract

Integrated marketing communication (IMC) has seen rapid development in marketing communication research. This study explores the role of IMC in consumer behaviour. The data collection process used the PRISMA protocol, identifying 60 relevant articles. Data analysis showed that research on this topic has been conducted from 2016 to 2024, with the United States, the United Kingdom, and Poland being the countries conducting the most studies. The most productive researchers were Mohr, I., Mahmoud, A.B., Hack-Polay, D., Grigoriou, N., Fuxman, L., Duralia, O., and Andreoli, T.P., each with two publications. The journal *Cogent Business and Management* contributed the most to IMC research on consumer behavior, with 12 publications. Based on a systematic literature review, IMC supports brand loyalty through innovative communication, enabling more holistic and effective consumer experiences across various channels. The study also highlights the importance of ethical considerations in marketing campaigns to avoid stereotypes or biases.
Perilaku Konsumen Dalam Ekonomi Berbagi: Analisis Bibliometrik dan Tinjuan Literatur Sistematis Dewantara, Norman; Noer, Lissa Rosdiana
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4777

Abstract

The current research investigates consumer behaviour in the sharing economy, including consumer preferences, factors that influence consumer decisions, as well as economic and social impacts of the sharing economy. The established process for conducting bibliometric analysis and systematic literature review is the PRISMA protocol which found as many as 59 relevant articles. The research trend occurred from 2015 to 2023 where the average increase was 31.61% every year. Barnes, S.J. and United Kingdom became the most prolific writer and country. The co-occurrence shows that sharing economy and collaborative consumption are related to consumer behaviour and consumption. The systematic literature review shows consumer behaviour in the sharing economy is influenced by social, economic, and technological factors. Sharing platforms also encourage consumer preferences for collaborative consumption. Further research can explore tax practices, regulations, and the long-term impact of the sharing economy.
Co-Authors Ni Gusti Made Rai, Ni Gusti Made Noer, Lissa Rosdiana Pranastuti, Vanessa Gloria Putra, Yudho Novandhika Rudend, Aulia Magistrani Silalahi, Rochelle Trixie