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All Journal Jurnal Teknologi dan Manajemen Informatika JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) EDUMATIC: Jurnal Pendidikan Informatika Building of Informatics, Technology and Science bit-Tech Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Jurnal Bakti Masyarakat Indonesia Jurnal Teknologi Informatika dan Komputer Idealis : Indonesia Journal Information System SKANIKA: Sistem Komputer dan Teknik Informatika Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Society: Jurnal Pengabdian Masyarakat SmartComp Indonesian Journal of Community Empowerment
Insany, Gina Purnama
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Building of Informatics, Technology and Science

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Implementasi Sistem Rekomendasi dengan Content Based Filtering dan Teknologi Virtual Tour Untuk Strategi Pemasaran Pada Website Insany, Gina Purnama; Somantri, Somantri; Amalia, Phina Putri
Building of Informatics, Technology and Science (BITS) Vol 6 No 1 (2024): June 2024
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v6i1.5358

Abstract

The real estate business is rapidly developing, supported by a stable economy and increased purchasing power of the public, which triggers intense competition in the property industry. Consequently, many companies are striving to offer modern solutions. Prospective buyers often struggle to choose a house that suits their needs due to the plethora of options, while real estate companies face challenges in providing attractive and comprehensive information. Solutions like a recommendation system with Content-Based Filtering and Virtual Tour technology offer innovative approaches that make it easier for consumers to select a house and enhance marketing strategies on the Setiabudi Land website. This recommendation system provides suggestions according to user characteristics and preferences with inputs such as age, marital status, number of children, monthly income, desired facilities, and environmental preferences. The output includes recommendations on the name of the housing complex, type, and model of the house. On the other hand, Virtual Tour offers a realistic visual experience, allowing consumers to view properties virtually without having to visit the physical location, showcasing the living room, family room, 2 bedrooms, 1 bathroom, and 1 kitchen. Evaluation results of the recommendation system's performance show accuracy, precision, recall, and F1-score levels in the range of 92-93%, while functionality tests of the Virtual Tour run smoothly. User Acceptance testing reached 88.66%, indicating a high level of user satisfaction with the recommendation system and virtual tour features.
Co-Authors AGUNG, DEDE Al-Basori, Muhamad Cepnur Alamsyah, Zaenal Alawiyah, Sindi Aulia Alun Sujjada Amalia, Phina Putri Bunga, Siti Dede Sukmawan Delia Nur Annisa, Delia Nur Fadilah, Muhammad Sahrul Futri, Dila Aura Gunawan, Muhamad Sahrul Haq, Muhammad Raihan Izharul Iyusmani Kamdan Kharisma, Ivana Lucia Kustandi, Agus Lidena, Salwa Dwi Maulana Yusuf Maulina, Siti Farda Medal Wangi, Shanika Layung Munandar, Rifki Arief Munggaran, Dava Febrian Natanael, Brillian Aji Natasya, Sandra Naufal, Ripki Tri Noer, Silvia Novianti, Ane Nugraha Nugraha Perkasa, M. Juang Pajri Purba, Raihan Lutfhi Putra, Reza Rama Putri, Azzahra Rahman, Wigi Januar Ramdan, Hari Muhammad Rosmawati Rosmawati Septian, Deni Ramdan Septian, Muhammad Ardhi Serliani, Siska Meyisa Amelia Somantri Somantri, S Somantri, Somantri Sukardi, Evi Septiyani Taqwana, Friendly Jihad Tirawati, Tirawati Wardana, Roihan Kusuma Wilianti, Refi Yansah, Ardi Yustiana, Indra Zakaria, Muhammad Maulana