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All Journal Solidaritas Society: Jurnal Pengabdian Masyarakat
Handayani, Tri Mega
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Optimalisasi Literasi dan Peningkatan Nilai Gizi Terhadap Masyarakat melalui X Banner Pratiwi, Indah; Jannah, Rizky Mifthakul; Dyatin, Rochmad Nur; Handayani, Tri Mega; Dasmadi, Dasmadi
Society : Jurnal Pengabdian Masyarakat Vol 2, No 4 (2023): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v2i4.333

Abstract

Some of the activities that have been carried out refer to the importance of literacy, increasing nutritional value by processing local food, as well as public services through x-banners. In this increasingly advanced era, the use of technology and social media has become an inseparabel part of the current generation’s daily life. This is a new challenge for the people in Tempursari Village, namely a lack of interest in reading and a lack of information for public services. The implementations of these work programs intends to stay in touch and collaborate with the people in Tempursari Village. The problems faced by the community include limited media. Students have made efforts to increase the knowledge and skills of the Tempursari Village community in literacy, local food processing, and the presentation of public service information through X Banners.
STRATEGI KOMUNIKASI HOST LIVE PADA AKUN @RICISM_ DALAM MEMANFAATKAN FITUR LIVE TIKTOK SEBAGAI DAYA TARIK AUDIENS Handayani, Tri Mega; Suryo, Herning; Muadz, Muadz
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

The advancement of technology has transformed how people behave, particularly in their use of social media. This research aims to understand the communication strategies employed by the live host on the TikTok account @Ricism_ as they utilize the live feature to attract and retain their audience. Live hosts play a crucial role in maintaining viewer engagement during live broadcasts. This study employs a qualitative method, collecting data through interviews and documentation. Interviews were conducted with informants who are followers of @Ricism_ and meet specific criteria. Using Laswell's theory and the SMCRE model (Source, Message, Channel, Receiver, Effect), the study reveals that TikTok serves as an effective channel for live broadcasts. The live host exhibits clear expertise and credibility, delivering messages in a way that is easy to understand and ensuring that the topics discussed remain engaging and varied. The analysis indicates that the communication strategies implemented by host @Ricism_ significantly enhance audience appeal. Their spontaneous and flexible choice of topics and engaging delivery style captivate the audience, ultimately leading to behavioral changes such as giving gifts, leaving comments, and liking the live stream features available on TikTok.
Co-Authors dasmadi, dasmadi Dyatin, Rochmad Nur Herning Suryo Indah Pratiwi Jannah, Rizky Mifthakul Muadz, Muadz