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AK, M. Fahmi Rofiudlofir.
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Implementation of Educational Service Quality Management at Teladan Kertasemaya Vocational High School Indramayu AK, M. Fahmi Rofiudlofir.; Khana, Muhammad Amar; Yafrizal, Moch. Varhana; Putranto, Hilmy Ahmad
Jurnal Ilmiah Profesi Pendidikan Vol. 9 No. 1 (2024): Februari
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jipp.v9i1.2185

Abstract

The purpose of this research was to reveal and describe how Teladan Kertasemaya Vocational High School in Indramayu Regency implement their management of educational service quality in terms of planning, controlling, and quality improvement. This study used a qualitative descriptive method with interviews, observation, and documentation instruments. The subjects were school stakeholders who played a role in managing the educational service quality at Teladan Kertasemaya Vocational High School. The collected data was then analyzed through qualitative data analysis, including data reduction, data presentation, and conclusion. The result of this research shows that Teladan Ketasemaya Vocational High School quality planning was conducted twice in an academic year, in January and June, considering several things such as the school budget, necessary resources, facilities, learning outcomes targets, the learning system, as well as the reward and punishment system. The quality control was conducted by taking care of all resources.  The quality improvement implemented at Teladan Kertasemaya Vocational High School has successfully achieved various achievements both in academic and non-academic fields in various regional and national-level competitions.
Manajemen Pemasaran Pendidikan dalam Meningkatkan Penerimaan Peserta Didik Baru di Madrasah Tsanawiyah Negeri 5 Subang Rahmawati, Ai; Munawaroh, Mumun; Mukhlisoh, Mukhlisoh; AK, M. Fahmi Rofiudlofir.
Jurnal Ilmiah Profesi Pendidikan Vol. 9 No. 3 (2024): Agustus
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jipp.v9i3.2848

Abstract

Penelitian ini bertujuan untuk mengkaji dan mendeskripsikan manajemen pemasaran pendidikan yang diimplementasikam di Madrasah Tsanawiyah Negeri 5 Subang dalam meningkatkan jumlah siswa barunya. Dalam persaingan antar sekolah yang semakin ketat, Madrasah Tsanawiyah Negeri 5 Subang perlu mengelola aktivitas pemasarannya untuk menarik minat masyarakat. Penelitian ini menggunakan metode deskriptif kualitatif dengan menggunakan instrumen wawancara, observasi, dan dokumentasi. Subjek penelitian adalah seluruh stakeholder madrasah yang berperan dalam pengelolaan strategi pemasaran, serta siswa dan orang tua mereka. Data yang terkumpul kemudian dianalisis menggunakan analisis data kualitatif melalui reduksi data, presentasi data, dan kesimpulan. Hasil penelitian menunjukkan bahwa dalam merencanakan strategi pemasaran pendidikan, Madrasah Tsanawiyah Negeri 5 Subang melakukan rapat untuk menyiapkan segala sumber daya yang dibutuhkan dalam menginformasikan penerimaan peserta didik baru (PPDB) kepada masyarakat dan melakukan segmentasi pasar terhadap lembaga pendidikan dasar baik sekolah dasar maupun madrasah ibtidaiyah di sekitar Madrasah Tsanawiyah Negeri 5 Subang. Kemudian dalam pelaksanaannya dilakukan dengan menerapkan strategi marketing mix dengan variebel-variebel pemasarannya yaitu product, price, place, dan promotion. Adapun evaluasi pengelolaan pemasaran pendidikan di Madrasah Tsanawiyah Negeri 5 Subang diadakan setiap akhir tahun dan melibatkan seluruh stakeholder madrasah.
Co-Authors Irawan Irawan Muhammad Amar Khana Mukhlisoh Mukhlisoh, Mukhlisoh Mumun Munawaroh Putranto, Hilmy Ahmad Rahmawati, Ai Yafrizal, Moch. Varhana