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All Journal Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Jurnal Enterpreneur dan Bisnis (JEBI)
Fitriyani, Fifi
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Decision Sciences, Operations Research & Management Education Other

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ANALISIS STRATEGI PEMASARAN DAN KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN NASABAH Fitriyani, Fifi
Jurnal Enterpreneur dan Bisnis (JEBI) Vol 2, No 1 (2023)
Publisher : Universitas Mitra Indonesia

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Abstract

This research aims to determine the influence of marketing strategies and service quality in increasing customer satisfaction (Case Study at FIF Group Federal International Finance, Bandar Lampung City). The sample in this research was FIF Group Federal International Finance customers in Bandar Lampung City, totaling 98 respondents. Primary data in this research was obtained through questionnaires distributed to respondents and secondary data in this research were sales and service elements of FIF Group Federal International Finance Bandar Lampung City. The analysis techniques used are data quality testing, classical assumption testing, multiple linear regression analysis and hypothesis testing. Based on the results of data analysis, it can be concluded that marketing strategy and service quality have a positive and significant effect partially and simultaneously in increasing customer satisfaction at FIF Group Federal International Finance in Bandar Lampung City.
MEMBACA DAN MENULIS PERMULAAN: PERAN ORANG TUA DALAM MEMPERSIAPKAN ANAK MENUJU PENDIDIKAN DASAR DI PAUD SAFITRI KECAMATAN SERANG Risna, Inten; Andini, Andini; Rianti, Rini; Hasanah, Hasanah; Anisah, Anisah; Sumarni, Ani; Fitriyani, Fifi; Rusdianti, Shofia
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 5 No. 1 (2025): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v5i1.194

Abstract

This community service activity aims to provide parents with an understanding of the importance of early literacy and effective ways to stimulate the reading and writing skills of young children. The theme of the activity is "Reading & Writing for Early Childhood", held at PAUD Safitri, Kota Serang, with the Ambassador of Reading from Serang City 2023 as the speaker. This event was attended by 10 parents who focused on understanding and practising early literacy methods. During this activity, parents were introduced to the importance of language and literacy development in children and techniques they can apply at home, such as reading aloud, matching pictures with words, and writing their child's name. The evaluation results showed that interactive and experience-based methods were more effective in increasing children's interest in literacy compared to conventional methods. In addition, parents gained an understanding of the stages of children's literacy development and how to provide stimulation appropriate for their age. The activity also emphasised the importance of a home environment that supports literacy, where children familiar with books and stories are more interested in reading and writing. With this activity, it is hoped that parents will become more actively involved in supporting their children's literacy development enjoyably and effectively.
Co-Authors Andini, Andini Anisah Hasanah Hasanah Inten Risna Rianti, Rini Rusdianti, Shofia Sumarni, Ani