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All Journal Bukhori: Kajian Ekonomi dan Keuangan Islam Jurnal Enterpreneur dan Bisnis (JEBI) Jurnal TAM (Technology Acceptance Model) Jurnal Signaling JTKSI (Jurnal Teknologi Komputer dan Sistem Informasi) SocioSphere
Nurheti, Nurheti
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Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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Journal : Jurnal TAM (Technology Acceptance Model)

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RELIGIOSITY AND HALAL LITERACY AS DETERMINANTS OF CONSUMER DECISION-MAKING IN PURCHASING HALAL FOOD VIA ONLINE PLATFORMS Nurheti, Nurheti; Wahyudi, Dedi
Jurnal TAM (Technology Acceptance Model) Vol 16, No 1 (2025): Jurnal TAM (Technology Acceptance Model)
Publisher : Institut Bakti Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/jurnaltam.v16i1.1832

Abstract

This study aims to analyze the influence of religiosity and halal literacy on consumer decisions in purchasing halal food through online platforms. This research applies a quantitative approach using a correlational method. The population consists of millennial generation high school students in Pringsewu Regency, with a sample of 150 respondents selected randomly. The research instrument was a questionnaire that had been tested for validity and reliability. The results of the multiple linear regression test indicate that religiosity and halal literacy have a positive and significant influence on online halal food purchasing decisions, both partially and simultaneously. The coefficient of determination (R²) is 0.539, indicating that 53.9% of purchasing decisions are explained by religiosity and halal literacy, while the remaining percentage is influenced by other factors. These findings emphasize the importance of halal education and the strengthening of religious values in shaping halal consumption behavior among the younger generation.
Co-Authors Agus Salim Alvira, Ditha Arida, Syiar Irmania Dedi Wahyudi Heryani, Devy Septi Nirmala Dewi, Nirmala Dewi Nurphi, Meiria Nurul Hidayati Restu Danang Adhardianto, Restu Danang Adhardianto Riki Renaldo, Riki