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All Journal Jurnal Riset Akuntansi MULTIPLE: Journal of Global and Multidisciplinary
Aspan Priana
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Manajemen Strategi Pemasaran Untuk Meningkatkan Daya Saing UMKM di Bekasi Pasca COVID-19 Aspan Priana
Jurnal Riset Akuntansi Vol. 2 No. 1 (2024): February : Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v2i1.1456

Abstract

In this research, MSME entrepreneurs are encouraged to develop their ability to develop marketing strategies so that they are able to manage knowledge that will move them to become more competitive and innovative in a business competition. The problems and solutions of MSME entrepreneurs in Bekasi towards the sustainability of their businesses are a form of steps that will be continued to maintain, improve and develop their businesses through strengthening business management in the field of marketing. MSME players are encouraged to have good knowledge management and absorptive capacity so that they are able to accumulate various information and knowledge absorbed from various information media in an effort to reach customers.
Peningkatan Pengetahuan UMKM Melalui Sosialisasi Manajemen Kas Pada Kelompok UMKM Binaan di Kecamatan Cibinong Kabupaten Bogor Aspan Priana
MULTIPLE: Journal of Global and Multidisciplinary Vol. 1 No. 6 (2023): Desember
Publisher : Institute of Educational, Research, and Community Service

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Abstract

Kegiatan Pengabdian ini bertujuan untuk mendorong para pelaku UMKM di Kecamatan Cibinong Bogor supaya memiliki kapasitas dan meningkatkan kualitas pengelolaan usahanya sehingga bisa tumbuh dan berkembang pada situasi persaingan usaha dengan berbagai kelompok usaha lain, baik yang konvensional maupun kelompok usaha online, sehingga tetap mampu bersaing, dan bahkan meningkatkan kapasitas serta kualitas usahanya pada situasi persaingan usaha dengan berbagai kelompok usaha lain, baik yang konvensional maupun kelompok usaha online. Penguatan manajemen kas dilakukan supaya pelaku UMKM dapat mengelola dengan baik aset dan modal yang dimilikinya dalam persaingan usaha.
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