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This Author published in this journals
All Journal Al-Urban: Jurnal Ekonomi Syariah dan Filantropi Islam Brilliant International Journal of Management and Tourism (BIJMT) Journal of Management and Creative Business Jurnal Riset Akuntansi Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Indonesian Economic Review Master Manajemen Brilliant International Journal of Management and Tourism
Sri Utami Nurhasanah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Master Manajemen

 1 
Public Response To Media Relations Strategies Amidst COVID-19 Crisis Sri Utami Nurhasanah; Sarah Fitriyani
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.375

Abstract

This research aims to investigate the public response to media relations strategies amidst the COVID-19 crisis. Employing a purposive sampling method, participants will be selected based on their diverse backgrounds and exposure to media coverage during the pandemic. Data will be collected through semi-structured interviews and analyzed using thematic analysis. The study seeks to uncover insights into how the public perceives and engages with media communication strategies employed during the crisis. Results will shed light on the effectiveness of different communication approaches and provide recommendations for enhancing communication strategies during similar crises in the future.
Mengungkap Pengaruh Biaya Perdagangan dan Faktor Risiko terhadap Kinerja Hedge Fund Ngadi Permana; Mohammad Chaidir; Sri Utami Nurhasanah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.683

Abstract

This study examines the impact of trading costs and related factors on the unobserved performance of hedge funds through a qualitative literature review approach. The review covers recent studies on explicit and implicit costs, liquidity risk, portfolio complexity, hedge fund size, and risk management strategies. The findings reveal that trading costs significantly affect the net returns of hedge funds, while liquidity risk and portfolio complexity hinder asset management efficiency. Large hedge funds benefit from economies of scale but face challenges in risk management and transparency. The study also highlights that data-driven risk management strategies can enhance long-term return stability. This research underscores the need for a holistic evaluation to understand hedge fund performance and discusses limitations associated with the qualitative approach.
Kompensasi Berbasis Kinerja: Solusi pada Promosi dan Dinamika Kompetisi Internal Perusahaan Ruslaini Ruslaini; Grace Yulianti; Sri Utami Nurhasanah
Master Manajemen Vol. 2 No. 2 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i2.684

Abstract

This study examines the challenges in applying contract theory, particularly regarding firm performance-based pay as a solution to promotion risk in a competitive environment. Performance-based compensation aims to enhance employee motivation and reduce promotion uncertainty, but it can also lead to unhealthy competition and undermine team collaboration. This study suggests that a balanced incentive contract design, which combines financial and non-financial rewards, can optimize individual performance without sacrificing team harmony. While performance-based pay can offer short-term benefits, it is important for companies to consider its long-term impact on employee satisfaction and collaboration within the organization. This research provides theoretical and practical insights for firms in designing fair and effective promotion systems.
Co-Authors Diani Austin Grace Yulianti Jenris Mangatur Sinambela Mohammad Chaidir Muhammad Rizal Ngadi Permana Nur Syifa Karimah Ruslaini, Ruslaini Sarah Fitriyani Tursinah Anggendari Yessica Amelia