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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Ekonomi, Bisnis, dan Humaniora
Abdul Gani Sidqi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Produk Scarlett Whitening di Kabupaten Tangerang Eri kabisatia; Abdul Gani Sidqi; Novi Irwansyah
JURNAL EKONOMI, BISNIS DAN HUMANIORA Vol 2 No 2 (2023)
Publisher : Universitas Tangerang Raya

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Abstract

The purpose of this research is to find out whether there is an influence of brand image and product quality on purchasing decisions for Scarlett products in Tangerang Regency. The population taken from this research is ABC store consumers, the type of research used is quantitative research, the sample used was 100 respondents with The sampling technique uses a non-probability sampling technique. The analysis used is the multiple linear regression analysis method using SPSS 25. The results of this research show that the independent and dependent variables have partial and simultaneous influence. The results of the coefficient of determination (R2) value of R Adjusted Square are 0.564, which means that the independent variable has an effect on the dependent variable of 0.564 or is presented as 56.4% while the remaining 43.6% is explained by other variables not included in this research.
ANALYSIS OF TOTAL QUALITY MANAGEMENT (TQM) BY EMPLOYEES TOWARDS CONSTRUCTIVE IMPROVEMENT EFFORTS IN HOSPITAL Istahara; Abdul Gani Sidqi; Vip Paramarta; Farida Yuliaty; Kosasih; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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The Emergency Department (ED) is a strategic service unit of hospitals with a high level of complexity and a significant potential for patient complaints if service quality is not optimally managed. Patient complaints not only reflect dissatisfaction but can also be utilized as a constructive effort for service quality improvement. This study aims to analyze the implementation of Total Quality Management (TQM) by employees toward constructive hospital efforts as measured through patient complaints in the Emergency Department of Sultan Imanuddin Regional General Hospital. This study employed a quantitative method with descriptive and verificative approaches. Data were collected through questionnaires distributed to ED staff and supported by patient complaint records, then analyzed using multiple linear regression analysis. The results indicate that both partially and simultaneously, TQM dimensions including customer focus, leadership, continuous improvement, employee involvement, process approach, and fact-based decision making have a significant effect on constructive hospital efforts. Proper implementation of TQM is proven to reduce the number of complaints and improve the quality of emergency services. This study concludes that consistent implementation of TQM is an important strategy in managing patient complaints as a means of continuous improvement and enhancement of hospital service quality.
Co-Authors Eri kabisatia Farida Yuliaty Fitriana Istahara Kosasih Novi Irwansyah Vip Paramarta