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Tanisri, Roberta H. A.
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Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Transportation

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Analisis Strategi Pemasaran Sebagai Upaya Peningkatan Penjualan Pakaian Menggunakan Analitycal Hierarchy Process Tanisri, Roberta H. A.; Rizarahman, Hafizh; Suminar, Ratna; Nadia, Ainun
Journal of Industrial and Engineering System Vol. 4 No. 2 (2023): Desember 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60bw7w92

Abstract

Alya Clothing Store has been selling clothing products since it was first established in 2020. During these two years there have been ups and downs in the process of selling clothing products as an effort to make a profit. The evaluation was carried out in 2022 where in that year there was a decline in sales which had an impact on the decline in store turnover. This study aims to help the management of Alya Clothing Store make the most appropriate marketing strategy in the current situation. The method used in this research is to approach Analitycal Hierarchy Process (AHP) analysis. Data processing is done by mapping using SWOT analysis, where internal factors (strengths and weaknesses) and external factors (opportunities and threats) can be known precisely. Based on the SWOT analysis, the Alya Clothing Shop is located in the 4th quarter, namely the diversification condition. The four alternative strategies obtained are narrowed down to one strategy with AHP analysis, which is to focus on improving service quality in terms of security, environmental cleanliness and friendliness of service to visitors.
Implementasi Quantitative Strategic Planning Matrix Dalam Menentukan Strategi Penjualan Usaha Kuliner Tanisri, Roberta H. A.; Putra, Bhakti Dwi; Suminar, Ratna; Apriyani, Apriyani
Journal of Industrial and Engineering System Vol. 4 No. 2 (2023): Desember 2023
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/txzcjz66

Abstract

The Ayam Bakar 'Mat Negro' culinary business has been established since 2018. Having four employees in running the business, the business owner experienced a decrease in sales turnover in 2021. The research focuses on increasing sales through the application of the right marketing strategy in marketing the business products of this Ayam Bakar 'Mat Negro' culinary business. The approach used is the Quantitative Strategic Planning Matrix (QSPM) method. The preparation process of the method uses the IFAS matrix, EFAS matrix, and SWOT diagram. There are three alternative strategies, namely providing special discount prices if there are large orders, opening new branches in locations close to office areas, and maintaining the quality of the grilled chicken flavor. The main priority that can be done by business owners is to implement strategies to maintain the quality and taste of grilled chicken.
Pengendalian Bahaya dan Risiko K3 Menggunakan Metode HIRADC dan FTA Pada Industri Kerupuk Tanisri, Roberta H. A.; Kharisno, Kharisno; Siregar, Denny
Journal of Industrial and Engineering System Vol. 3 No. 2 (2022): Desember 2022
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/32bc5z97

Abstract

CV Irma is one of the traditional cracker processing industries located in the city of Bekasi. The production process of processing these crackers is still carried out traditionally. This can cause gaps in the occurrence of work accidents due to processes and ways of working that still use manual processes. The purpose of this study is to provide proposals for K3 risk control to minimize the potential dangers and risks that exist in the cracker production process. The study was conducted using the HIRADC (Hazard Identifcation, Risk Assessment and Determining Control) and FTA (fault tree analysis) methods to determine the root cause of a kerrja accident with a high risk value. The results of this study were obtained to be able to reduce the risk level of the existing potential hazards, from the high, medium, and low value risk levels from the comparison before and after control.
Manajemen Risiko Pada Aktivitas Distribusi Pangan KJP Di Kepulauan Seribu Menggunakan Metode House Of Risk Nugroho, Oki Widhi; Aji, Sonny Nugroho; Tanisri, Roberta H. A.
Journal of Industrial and Engineering System Vol. 3 No. 2 (2022): Desember 2022
Publisher : Program Studi Teknik Industri, Fakultas Teknik, Universitas Bhayangkara Jakarta Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/y07xpc18

Abstract

PD PSJ is a company engaged in the distribution of foodstuffs and basic needs, especially the people of Jakarta. Along with the government's program related to the procurement of KJP cheap foodstuffs, the KJP food distribution process is in collaboration with PD PSJ. KJP food distribution activities are carried out throughout the DKI Jakarta area, including the Thousand Islands. In the process, there were several obstacles experienced by the officers. To reduce the risk of a late KJP food distribution supply, management carried out several policies related to risk management. The House of Risk (HOR) method is one of the methods to identify several activities and risks that can occur in the supply chain process of goods. This research applies the HOR method to obtain recommendations for improvements in the process of distributing KJP goods. The results of data processing and analysis using the HOR method obtained the greatest recommendation for improvement is to conduct training to field officers and improve communication both internally and externally.
Co-Authors Ainun Nadia, Ainun Aji, Sonny Nugroho Apriyani Apriyani Kharisno, Kharisno Nugroho, Oki Widhi Putra, Bhakti Dwi Rizarahman, Hafizh RR. Ella Evrita Hestiandari Siregar, Denny