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All Journal International Journal of Community Service Ulil Albab Journal of Studies in Academic, Humanities, Research, and Innovation Study of Scientific and Behavioral Management (SSBM)
Eka Indriyani MS
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Increasing the Business Potential of MSMEs through the Utilization of Digital Bookkeeping and Digital Marketing in Sebatik Island Eka Indriyani MS; Abdullah, Wahidah; Eka Suhartini; Parmitasari, Rika Dwi Ayu; Alim Syariati; Miftha Farild; Rusnawati
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.273

Abstract

The characteristics of the Indonesian economy are supported by the micro, small, and medium enterprise sectors, which account for 98.33% of the enterprise population in Indonesia. This is evidenced by the increasing number of business units, labor contribution, and contribution of MSMEs to GDP. The post-COVID-19 pandemic has brought major changes to the lifestyle of businesses and consumers along with the use of digitalization. The existence of digitalization provides opportunities for businesses to increase online sales and fast and efficient bookkeeping. The obstacles faced at this time are that Sebatik Island MSME actors still have obstacles in utilizing digital applications. Therefore, this research began by conducting community service on 13 September 2023 to provide training on digitalization to business actors. The samples in this study were 27 MSME actors dominated by culinary businesses. The methods used include mapping, interviews with UMKM participants, formulation of problems and solutions, determination of problem-solving strategies, and implementation of MSMEs seminars.
Dampak Fluktuasi Bitcoin, Suku Bunga, dan Nilai Tukar Terhadap Harga Saham Pada Perusahaan Indeks LQ 45 di Bursa Efek Indonesia Andi Sitti Aisah; Murtiadi Awaluddin; Eka Indriyani MS
Study of Scientific and Behavioral Management Vol 3 No 3 (2022): Management & Islamic Finance in the New Era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i3.31889

Abstract

Penelitian ini dimaksudkan untuk mengetahui dampak fluktuasi bitcoin, suku bunga dan nilai tukar terhadap harga saham pada perusahaan indeks LQ 45 yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah sebanyak 45 perusahaan yang terdaftar di Bursa Efek Indonesia pada indeks LQ 45, sedangkan sampelnya diperoleh dengan menggunakan metode purposive sampling berdasarkan kriteria yang telah ditentukan, sehingga diperoleh sampel sebanyak 15 perusahaan. Data yang digunakan dalam penelitian ini adalah data sekunder. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS 22. Hasil penelitian menunjukkan bahwa bitcoin, suku bunga dan nilai tukar secara simultan berpengaruh signifikan terhadap harga saham. Secara parsial menunjukkan bahwa suku bunga dan nilai tukar berpengaruh signifikan terhadap harga saham, sedangkan bitcoin tidak berpengaruh signifikan terhadap harga saham.
Modelling the Impact of Financial Attitudes and Social Media on Stock Investment Decisions: The Moderating Role of Risk Preference (Case Study on Macassar City) Widya, Widya Efendi; Eka Indriyani MS; Raprayoga, Rusdi Raprayoga
Study of Scientific and Behavioral Management Vol 4 No 4 (2023): Human & Capital Management in new era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i4.44177

Abstract

This research examines the influence of financial attitudes and social media on stock investment decisions in Makassar City with risk preferences as a moderating variable. This research uses an associative method with a quantitative approach, a survey using a questionnaire as a data collection tool. The sample in this research is the people of Makassar City who actively use social media and have also invested in shares. The data analysis technique in this research is structural Equation Modelling (SEM) with the help of SmartPLS version 4.0 for Windows. The research results show that financial attitudes and social media have a significant positive influence on stock investment decisions in Makassar City. However, risk preferences cannot moderate the relationship between financial attitudes and social media on investment decisions. This research provides practical and theoretical implications for stock investors and academics in understanding the factors that influence stock investment decisions in the digital era and information that is increasingly easy to access.
Pengaruh Motivasi, Persepsi Return, Dan Teknologi Informasi Terhadap Keputusan Investasi Syariah Dengan Perilaku Euangan Sebagai Pemoderasi Pada Gen Z Di Kota Makassar Ramadhan, A. Arief Akbar; Rusdi Raprayogha; Eka Indriyani MS
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 5 No. 5: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v5i5.16890

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, persepsi return, dan teknologi informasi terhadap keputusan investasi syariah pada Generasi Z di Kota Makassar, serta menguji peran perilaku keuangan sebagai variabel moderasi. Fokus pada investasi syariah diambil untuk merespons tren peningkatan minat investor muda terhadap instrumen keuangan inklusif yang bebas riba. Hasil penelitian ini diharapkan dapat memberikan kontribusi strategis dalam upaya penguatan inklusi keuangan syariah di kalangan generasi muda. Penelitian ini menggunakan jenis penelitian kuantitatif dengan pendekatan asosiatif. Sampel penelitian ditetapkan sebanyak 125 responden yang berasal dari Generasi Z aktif di pasar modal syariah Kota Makassar, dipilih melalui teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) 4.0. Hasil penelitian membuktikan bahwa motivasi, persepsi return, dan teknologi informasi berpengaruh positif dan signifikan terhadap keputusan investasi syariah. Teknologi informasi menjadi faktor yang paling kuat pengaruhnya dibandingkan variabel lain. Kontribusi utama ditemukan pada peran moderasi perilaku keuangan yang selektif, perilaku keuangan berhasil memperkuat hubungan antara persepsi return dan keputusan investasi syariah, namun perilaku keuangan gagal memoderasi pengaruh motivasi dan teknologi informasi terhadap keputusan investasi syariah.
Stock Investment Decision On Generation Z In Makassar City: The Role Of Fear Of Missing Out, Loss Aversion And Financial Literacy Rika Dwi Ayu Parmitasari; Eka Indriyani MS; Noval
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1459

Abstract

Stock investments have shown an increasing trend in recent years, primarily driven by Generation Z, who grow up in the digital era with easy access to investment information through social media. This study aims to examine the influence of fear of missing out and loss aversion on stock investment decisions, as well as the moderating role of financial literacy among Generation Z in Makassar City. The research employs a quantitative associative approach, involving 150 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 software. The results of the study show that FOMO and loss aversion have a positive and significant influence on stock investment decisions. But the role of FOMO and loss aversion on stock investment decision cannot be moderated by financial literacy. This finding highlights that psychological biases such as FOMO and loss aversion greatly influence Generation Z's stock investment decisions regardless of their financial literacy levels, emphasizing the importance of enhancing financial education by considering psychological factors.
Co-Authors Alim Syariati Andi Sitti Aisah Eka Suhartini Miftha Farild Murtiadi Awaluddin Noval Ramadhan, A. Arief Akbar Raprayoga, Rusdi Raprayoga Rika Dwi Ayu Parmitasari Rusdi Raprayogha Rusnawati Wahidah Abdullah Widya, Widya Efendi