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Increasing the Business Potential of MSMEs through the Utilization of Digital Bookkeeping and Digital Marketing in Sebatik Island Eka Indriyani MS; Abdullah, Wahidah; Eka Suhartini; Parmitasari, Rika Dwi Ayu; Alim Syariati; Miftha Farild; Rusnawati
International Journal Of Community Service Vol. 4 No. 2 (2024): May 2024 (Indonesia - Ethiopia )
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v4i2.273

Abstract

The characteristics of the Indonesian economy are supported by the micro, small, and medium enterprise sectors, which account for 98.33% of the enterprise population in Indonesia. This is evidenced by the increasing number of business units, labor contribution, and contribution of MSMEs to GDP. The post-COVID-19 pandemic has brought major changes to the lifestyle of businesses and consumers along with the use of digitalization. The existence of digitalization provides opportunities for businesses to increase online sales and fast and efficient bookkeeping. The obstacles faced at this time are that Sebatik Island MSME actors still have obstacles in utilizing digital applications. Therefore, this research began by conducting community service on 13 September 2023 to provide training on digitalization to business actors. The samples in this study were 27 MSME actors dominated by culinary businesses. The methods used include mapping, interviews with UMKM participants, formulation of problems and solutions, determination of problem-solving strategies, and implementation of MSMEs seminars.
Dampak Fluktuasi Bitcoin, Suku Bunga, dan Nilai Tukar Terhadap Harga Saham Pada Perusahaan Indeks LQ 45 di Bursa Efek Indonesia Andi Sitti Aisah; Murtiadi Awaluddin; Eka Indriyani MS
Study of Scientific and Behavioral Management Vol 3 No 3 (2022): Management & Islamic Finance in the New Era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v3i3.31889

Abstract

Penelitian ini dimaksudkan untuk mengetahui dampak fluktuasi bitcoin, suku bunga dan nilai tukar terhadap harga saham pada perusahaan indeks LQ 45 yang terdaftar di Bursa Efek Indonesia (BEI). Penelitian ini merupakan penelitian kuantitatif. Populasi dalam penelitian ini adalah sebanyak 45 perusahaan yang terdaftar di Bursa Efek Indonesia pada indeks LQ 45, sedangkan sampelnya diperoleh dengan menggunakan metode purposive sampling berdasarkan kriteria yang telah ditentukan, sehingga diperoleh sampel sebanyak 15 perusahaan. Data yang digunakan dalam penelitian ini adalah data sekunder. Teknik analisis data pada penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS 22. Hasil penelitian menunjukkan bahwa bitcoin, suku bunga dan nilai tukar secara simultan berpengaruh signifikan terhadap harga saham. Secara parsial menunjukkan bahwa suku bunga dan nilai tukar berpengaruh signifikan terhadap harga saham, sedangkan bitcoin tidak berpengaruh signifikan terhadap harga saham.
Modelling the Impact of Financial Attitudes and Social Media on Stock Investment Decisions: The Moderating Role of Risk Preference (Case Study on Macassar City) Widya, Widya Efendi; Eka Indriyani MS; Raprayoga, Rusdi Raprayoga
Study of Scientific and Behavioral Management Vol 4 No 4 (2023): Human & Capital Management in new era
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v4i4.44177

Abstract

This research examines the influence of financial attitudes and social media on stock investment decisions in Makassar City with risk preferences as a moderating variable. This research uses an associative method with a quantitative approach, a survey using a questionnaire as a data collection tool. The sample in this research is the people of Makassar City who actively use social media and have also invested in shares. The data analysis technique in this research is structural Equation Modelling (SEM) with the help of SmartPLS version 4.0 for Windows. The research results show that financial attitudes and social media have a significant positive influence on stock investment decisions in Makassar City. However, risk preferences cannot moderate the relationship between financial attitudes and social media on investment decisions. This research provides practical and theoretical implications for stock investors and academics in understanding the factors that influence stock investment decisions in the digital era and information that is increasingly easy to access.
Stock Valuation Analysis Of LQ45 Companies: Free Cash Flow To Equity (FCFE) And Price To Earningratio (PER) Methods (2020-2024) Andi Maulidyah; Rusdi Raprayogha; Eka Indriyani MS
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1371

Abstract

This study aims to analyze the fair value of stocks of companies listed in the LQ45 Index on the Indonesia Stock Exchange (IDX) during the 2020–2024 period using the Free Cash Flow to Equity (FCFE) and Price to Earnings Ratio (PER) methods. The main objective of this research is to provide a more comprehensive understanding of stock valuation methods that can support investors in making informed investment decisions. This research employs a descriptive quantitative method with a purposive sampling technique, resulting in 18 selected companies that consistently met the LQ45 index criteria during the study period. Data were collected from secondary sources, including financial statements, cash flow reports, and stock price data obtained from the IDX and other official financial platforms. The valuation using the FCFE method focuses on estimating intrinsic value based on projected free cash flow available to equity holders, discounted by the cost of equity, while the PER method applies a relative valuation through earnings multiples.The findings reveal differences in intrinsic value results between the two methods. Several stocks are identified as undervalued and overvalued, indicating that each valuation method provides unique perspectives: FCFE reflects a cash flow–based valuation, whereas PER emphasizes profitability ratios in the market context. The results also highlight that combining both valuation approaches can offer a more balanced investment analysis.In conclusion, this study confirms that intrinsic value analysis through FCFE and PER can serve as an effective decision-making tool for investors, particularly in volatile capital market conditions. The findings contribute to the development of valuation strategies for investment planning and portfolio management, especially for stocks with large market capitalization and high liquidity in the Indonesian capital market.
Stock Investment Decision On Generation Z In Makassar City: The Role Of Fear Of Missing Out, Loss Aversion And Financial Literacy Rika Dwi Ayu Parmitasari; Eka Indriyani MS; Noval
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1459

Abstract

Stock investments have shown an increasing trend in recent years, primarily driven by Generation Z, who grow up in the digital era with easy access to investment information through social media. This study aims to examine the influence of fear of missing out and loss aversion on stock investment decisions, as well as the moderating role of financial literacy among Generation Z in Makassar City. The research employs a quantitative associative approach, involving 150 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with the SmartPLS 3.0 software. The results of the study show that FOMO and loss aversion have a positive and significant influence on stock investment decisions. But the role of FOMO and loss aversion on stock investment decision cannot be moderated by financial literacy. This finding highlights that psychological biases such as FOMO and loss aversion greatly influence Generation Z's stock investment decisions regardless of their financial literacy levels, emphasizing the importance of enhancing financial education by considering psychological factors.