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All Journal Indonesian Collaboration Journal of Community Services (ICJCS) FENOMENA: Journal of Social Science
Aziz, Su’udin
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Humanities Environmental Science Social Sciences Other

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PELATIHAN PENGOLAHAN MAKANAN RINGAN GAPIT DAN STICK BERBAHAN DASAR BAWANG MERAH DI DESA KEPOHKIDUL BOJONEGORO Nurdiansyah, Denny; Aziz, Su’udin; Hambali, M. Ridlwan; Rahman, Rifqi Maulana; Koniva, Deskia Dwi Nur
Indonesian Collaboration Journal of Community Services (ICJCS) Vol. 4 No. 1 (2024): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v4i1.155

Abstract

There is less than optimal utilization of the red onion harvest, so that many red onions are sold to collectors at standard prices, while some red onions that do not meet the requirements are usually wasted. In addition, there are still many unemployed people in Kepokidul Village, some of whom are directed by the village head to look after the parking lot at the Pedang Reservoir. This reservoir is a potential and motivation for the village SMEs to produce and market processed products. Therefore, KKN UNUGIRI held training on processing processed products from red onions that will become high-value and healthy processed products. The purpose of this Community Service (PkM) is to improve the ability of the village community to produce processed products from red onion raw materials and market them. Thus, creating an increase in the number of SMEs in Kepohkidul Village which reduces unemployment. The target of the training provided was 30 PKK mothers from Kepohkidul Village. The method of implementing PkM was carried out in four activities over three days, namely extracting community knowledge, socialization, training, and evaluating understanding. The results of this PkM activity are an increase in the knowledge and insight of the village community regarding processed red onion products, as well as increasing options for village SMEs for marketed products. The evaluation resulting from this training resulted in 75% of participants experiencing an increase in knowledge and insight related to processed red onion products. The conclusion that can be drawn is that unemployment can be reduced by increasing the number of village SMEs by providing training on processed products and marketing
Quality and Identity in Islamic Education Branding: Exploring Quality, Culture, and Sustainability Aziz, Su’udin; Naim, Ngainun; Kartika, Ainun Rahmah; Miftahussurur, Wildan
Fenomena Vol 24 No 2 (2025): FENOMENA: Journal of the Social Sciences
Publisher : LP2M UIN KH.Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/fenomena.v24i2.612

Abstract

Branding in Islamic secondary education is crucial for institutional legitimacy, yet existing studies often focus on marketing tactics or isolated quality indicators, overlooking the deeper mechanisms that build a credible brand. This research addresses this gap by investigating how quality management drives authentic branding in two Indonesian Islamic schools with contrasting governance models: a state-run madrasah (MAN 1 Bojonegoro) and a private pesantren-based school (MAS Abu Dzarrin). Employing a qualitative multi-case design, data were collected through 24 semi-structured interviews, 120 hours of participant observation, and document analysis. Thematic analysis, assisted by NVivo, revealed a dynamic four-stage process: participatory strategic planning sets the direction; a deeply rooted quality culture embeds plans into daily routines; stakeholder satisfaction and trust amplify reputation through advocacy; and sustainability management protects achievements during periods of Leadership and market change. The study concludes that enduring branding is not a marketing veneer, but rather the organic outcome of consistently excellent practices that are embraced by the entire school community. It offers a replicable framework for faith-based institutions to achieve long-term legitimacy and trust. Branding di pendidikan menengah Islam sangat penting untuk legitimasi kelembagaan, namun studi yang ada seringkali berfokus pada taktik pemasaran atau indikator mutu yang terisolasi, mengabaikan mekanisme yang lebih dalam yang membangun merek yang kredibel. Penelitian ini mengatasi kesenjangan tersebut dengan menyelidiki bagaimana manajemen mutu mendorong branding yang otentik di dua sekolah Islam Indonesia dengan model tata kelola yang kontras: madrasah negeri (MAN 1 Bojonegoro) dan sekolah swasta berbasis pesantren (MAS Abu Dzarrin). Dengan menggunakan desain multi-kasus kualitatif, data dikumpulkan melalui 24 wawancara semi-terstruktur, 120 jam observasi partisipan, dan analisis dokumen. Analisis tematik, yang dibantu oleh NVivo, mengungkap proses dinamis empat tahap: perencanaan strategis partisipatif menetapkan arah; budaya mutu yang tertanam kuat mengintegrasikan rencana ke dalam rutinitas sehari-hari; kepuasan dan kepercayaan pemangku kepentingan memperkuat reputasi melalui advokasi; dan manajemen keberlanjutan melindungi capaian selama terjadi perubahan kepemimpinan dan pasar. Studi ini menyimpulkan bahwa branding yang berkelanjutan bukanlah lapisan pemasaran, melainkan hasil organik dari praktik-praktik unggul yang konsisten dan dijiwai oleh seluruh komunitas sekolah. Penelitian ini menawarkan kerangka kerja yang dapat direplikasi bagi lembaga berbasis agama untuk mencapai legitimasi dan kepercayaan jangka panjang.
Co-Authors Denny Nurdiansyah Kartika, Ainun Rahmah Koniva, Deskia Dwi Nur M. Ridlwan Hambali miftahussurur, wildan Ngainun Naim Rahman, Rifqi Maulana