Article Per Year (5 Year)
p-Index From 2021 - 2026
1.286
P-Index
This Author published in this journals
All Journal IMAGE JURNAL MANAJEMEN AKUNTANSI (JUMSI) JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Balance : Jurnal Akuntansi dan Manajemen Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Rokan, Mustafa Khamal
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Library & Information Science

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : IMAGE

 1 
Mekaar Product Marketing Strategy towards MSMEs Developed by Unprosperous Women Wahdini, Riski; Rokan, Mustafa Khamal; Aisyah, Siti
Image : Jurnal Riset Manajemen Vol 11, No 2 (2023): Image : Jurnal Riset Manajemen
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.2023.028

Abstract

The aim of this research is to find out how the Mekaar product marketing strategy is carried out by PNM Mekaar Kotanopan Branch in offering products and attracting customers to develop MSMEs. The research method used is descriptive qualitative with a type of field research to describe and find out what is happening in the field. Data collection in this research was carried out using interview techniques and direct observation at the research location to obtain information and data in the field. The source of data acquisition in this research uses primary and secondary data. The research results show that the Mekaar product marketing strategy used to offer products and attract customers in developing MSMEs is to apply the 7P marketing mix elements. PNM Mekaar raised the marketing mix concept to see whether the products or services offered can be accepted by customers, so the company must know consumer needs and desires in terms of goods or services (product), price (price). promotion and place, business actors (people), physical evidence, processes that are combined well to produce the right marketing strategy method.
Co-Authors Devi, Santri Devi Manurung Jahara, Afrilia Lubis , Arnida Wahyuni Nasution, Ahmad Kurnia Nurhayati Harahap Nuri Aslami Prayogi, Bayu Siti Aisyah Soemitra , Andri Wahdini, Riski Yusoff , Murni