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All Journal International Journal of Social Science Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri
R. Soni Sumali
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Cakrawala Ilmiah

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ANALISIS STRATEGI PEMASARAN DALAM MENINGKATKAN DAN MEMPERTAHANKAN JUMLAH TAMU (SURVEI PADA TAMU HOTEL DI TASIKMALAYA) R. Soni Sumali; Tuti Iriani; Mila Karmila
Jurnal Cakrawala Ilmiah Vol. 4 No. 1: September 2024
Publisher : Bajang Institute

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Abstract

The purpose of this study is to identify and analyze the marketing strategies implemented in an effort to increase and maintain the number of guests visiting hotels in Tasikmalaya. The method used in this research is descriptive method with 80 guests from 10 (ten) hotels in Tasikmalaya as respondents. Based on the results of the analysis test, it was found that the value of the marketing strategy had a significant influence on the number of guests at the Tasikmalaya Hotel
Co-Authors Indah Sugiarti Mila Karmila Moh. Abdul Azis Danubrata Tuti Iriani