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All Journal LEBAH Tensile : Jurnal Pengabdian Kepada Masyarakat
Nadhia Ningsih, Listina
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PEMBUATAN DAN PEMANFAATAN APLIKASI SHOPEE DALAM UPAYA MENINGKATKAN PENJUALAN UMKM DI DESA PELAWAD Septiani, Selly; Ikhsan, Novian; Nadhia Ningsih, Listina
Tensile : Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2024): Maret 2024
Publisher : Teknik Mesin ,Universitas Pamulang Serang

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Abstract

The development of information technology, especially the internet, has experienced a very large increase. The increase in internet users in Indonesia has greatly influenced the development of the marketplace in Indonesia. One of the marketplaces that is currently developing in Indonesia is Shopee. The Shopee marketplace is widely used by Micro, Small and Medium Enterprises (MSMEs) to carry out promotions and sales. Pelawad Village is a village that has Micro, Small and Medium Enterprises (MSMEs), but does not yet know and manage the marketplace as a medium for promotions and sales, and cannot even create a marketplace account itself. By carrying out this service activity, it is hoped that Micro, Small and Medium Enterprises (MSMEs) in Pelawad village will be able to utilize the marketplace as a business opportunity in the current era of internet technology. This activity uses education and training methods to introduce and create a Shopee marketplace account and training on product branding. Participants gain the ability to create an online shop and sell Micro, Small and Medium Enterprises (MSME) products on the Shopee marketplace. Keywords: Marketplace, Shopee, Pelawad Village MSMEs.
Penerapan Strategi Search Engine Optimization Untuk Meningkatkan Visibilitas Penjualan Produk Pramadjaya, Angga; Nadhia Ningsih, Listina; Jaeningsih, Rimasya Ayu; Nopiyanti, Nopiyanti; Rizkullah, Mochammad Nafil; Meylani, Nenden Ros
Lebah Vol. 19 No. 1 (2025): September: Pengabdian
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/lebah.v19i1.408

Abstract

Di era digital saat ini, persaingan dalam dunia bisnis semakin kompetitif, khususnya dalam pemasaran produk secara online. Perubahan perilaku konsumen yang cenderung mencari informasi produk melalui mesin pencari seperti Google mendorong pelaku usaha untuk mengoptimalkan kehadiran digital mereka. Tantangan UMKM dalam Pemasaran Online UMKM seringkali menghadapi kendala seperti Visibilitas rendah di mesin pencari Google karena website/toko online tidak teroptimasi. Tujuan menerapkan strategi Search Engine Optimization (SEO) sebagai upaya meningkatkan visibilitas produk pada mesin pencari sehingga dapat memperluas jangkauan audiens, meningkatkan trafik organik yang relevan, serta mendorong konversi penjualan.. Kegiatan ini berkontribusi pada peningkatan pemahaman pelaku usaha mengenai teknik pemasaran online yang efektif, memberikan dampak positif pada peningkatan trafik organik, serta mendorong konversi penjualan tanpa ketergantungan berlebihan pada iklan berbaya. Hasil dari kegiatan ini mendapatkan skor rata rata pre-Test dan Post-Test yang dikerjakan oleh peserta dengan nilai tertinggi di variabel K4 dengan indikator Riset  Kata Kunci dan Optimasi Konten dengan selisih kenaikan +42, dari 4 indikator dengan semua aspek yang diberikan sehingga mendapatkan kenaikan total nilai rata-rata +39. Untuk nilai peningkatan visibilitas berdasarkan traffic organic dan studi kasus 4 UMKM, maka diperoleh UMKM Sambal Mami Serang dengan nilai peningkatan tertinggi sejumlah +88,6%..
Co-Authors Ikhsan, Novian Jaeningsih, Rimasya Ayu Meylani, Nenden Ros Nopiyanti Nopiyanti, Nopiyanti Pramadjaya, Angga Rizkullah, Mochammad Nafil Septiani, Selly