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All Journal Media Ekonomi dan Manajemen Jurnal Pengabdian kepada Masyarakat
Safitri, Heida Ifkari
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Pemberdayaan dan Pendampingan Taman Pendidikan Al-Qur'an (TPQ) Nurul Huda Dalam Pembelajaran Ibadah Amaliah di Kelurahan Gading Kasri Klojen Kota Malang Awwalliyah, Intan Nurul; Hafikhi, Ahmad Iqbal; Ahsanuddin, Mohammad; Holidi, Iqbal; Safitri, Heida Ifkari
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i2.772

Abstract

This dedication is motivated by the potential and persistence of children in learning religion, which has not been further sheltered by institutions engaged in the religious field. This is the main reason students do community service by developing the Al-Qur'an Education Park (TPQ) at the Nurul Huda Gading Kasri prayer room, Malang. This service activity aims to increase religious insight in early childhood through several learning methods. This service activity uses the tahsin method, story telling, learning by singing and role playing. Target achievements in empowering and assisting TPQ Nurul Huda through learning religious worship to increase the quality of education and shape the Islamic character of students. So it is hoped that this empowerment and mentoring program can help TPQ Nurul Huda become a legal institution and continue to grow.
Pemberdayaan dan Pendampingan Taman Pendidikan Al-Qur'an (TPQ) Nurul Huda Dalam Pembelajaran Ibadah Amaliah di Kelurahan Gading Kasri Klojen Kota Malang Awwalliyah, Intan Nurul; Hafikhi, Ahmad Iqbal; Ahsanuddin, Mohammad; Holidi, Iqbal; Safitri, Heida Ifkari
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): PRAXIS Desember
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i2.772

Abstract

This dedication is motivated by the potential and persistence of children in learning religion, which has not been further sheltered by institutions engaged in the religious field. This is the main reason students do community service by developing the Al-Qur'an Education Park (TPQ) at the Nurul Huda Gading Kasri prayer room, Malang. This service activity aims to increase religious insight in early childhood through several learning methods. This service activity uses the tahsin method, story telling, learning by singing and role playing. Target achievements in empowering and assisting TPQ Nurul Huda through learning religious worship to increase the quality of education and shape the Islamic character of students. So it is hoped that this empowerment and mentoring program can help TPQ Nurul Huda become a legal institution and continue to grow.
The Role of Business Innovation in Mediating Digital Transformation and Marketing Strategy on SME Business Performance Safitri, Heida Ifkari; Winarno, Agung; Rahayu, Wening Patmi
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6687

Abstract

As a measure of business success, the performance of SMEs now faces challenges from rapid digitalisation and demands for more adaptive marketing strategies. This study aims to analyse the influence of digital transformation and marketing strategy on business performance, with business innovation as a mediating variable in tempe chip SMEs in Kampung Sanan, Malang City. The study uses a quantitative causality approach with an ex post facto explanatory method. The research population consists of 500 SMEs, with a sample of 245 SMEs selected purposively according to criteria. Data were collected through a 1–5 Likert scale questionnaire and analysed using Path Analysis with SmartPLS 4. The results show that digital transformation and marketing strategy have a positive and significant effect on business innovation and business performance. Business innovation also mediates the relationship between the two and business performance, although the mediation contribution is smaller than the direct effect. These findings confirm that the application of digital technology and adaptive marketing strategies, supported by innovation, can improve SME performance in a sustainable manner. The practical implication is that SMEs need to develop technology-based innovations, optimise social media, and formulate adaptive marketing strategies to strengthen their competitiveness.
Co-Authors Agung Winarno Awwalliyah, Intan Nurul Hafikhi, Ahmad Iqbal Holidi, Iqbal Mohammad Ahsanuddin Wening Patmi Rahayu