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Hulantu, Karlin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences Other

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THE INFLUENCE OF PRICE AND CONSUMER INCOME ON PRODUCT PURCHASING DECISIONS AT THE ANING SHO, MILANGODAA VILLAGE Hulantu, Karlin; Napu, Karlina; Rauf, Nuzmerini
Jurnal Ilmu Manajemen dan Bisnis Vol. 12 No. 1 (2024): Jurnal Ilmu Manajemen dan Bisnis (JIMB)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

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Abstract

The aim of this study is to determine the influence of prince and consumer income on product purchasing decisions at the Aning Shop. This study uses a quantitative approach. The sampling technique in this research used a probability sanmpling technique where the number of samples obtained was 30 respondents.The date analysis technique used is multiple linear regression. The test results show that product prices have a positive and significant affect on product purchasing decicions at the Aning Shop.this is indicated by the caculated t of 2.880 which is greater than the t table value of 2.052. the consumer income variable has a positive and in significant effect on product purchasing decisions at the Aning Shop. This indicated by the calcuted t value of 1.757 which is smaller than the t table value of 2.052
Co-Authors Napu, Karlina Nuzmerini Rauf